Sun - 21.01.2018


"Fairfax of the Future"

  • 1,900 jobs to be cut over the next 3 years
  • 300 jobs to be shed in Metro division over 2-3 months
  • 2 Metro dailies to shrink to tabloid size on March 4, 2013
  • Digital paywalls to be introduced in 2013
  • 2 printing presses to be shut down by June 2014
  • Expected annual savings of $235 million by 2015

Fairfax is today announcing fundamental changes to the way we do business,” reads the memo that one of Australia’s largest media companies lodged with the Australian Securities Exchange (ASX) on Monday, sending shockwaves through the press.

The changes, which include the elimination of 1,900 jobs over the next three years, are expected to reduce costs by $235 million over the same period, and to provide Fairfax with the flexibility to shift toward a “digital-only model if that is what is required in the future,” says the document, entitled “Fairfax of the Future.”


Emma Knight


2012-06-18 12:20

Fairfax Media has been publishing newspapers in Australia since before there was an Australia – so making the change from a newspaper company to a multimedia company is no easy matter.

But there isn’t any choice, says Jack Matthew, Chief Executive Officer for Australia-based Fairfax’s Metro Media, the keynote speaker at Publish Asia. Not because of audience decline – it has actually increased – but because the revenue model has changed.

Print audience is declining, but, thanks to digital media, the overall audience grew 30 per cent over the past five years, he said.

“We don’t have a content problem. More people consume our content today than ever have in the past,” he said. “What we have is a business model problem.”

Like a lot of media companies, Fairfax faces the “print dollars, digital cents” conundrum – the revenues that come from digital advertising and audiences is not replacing those lost to print.

Mr Matthew believes Fairfax has come up with a solution: maintain quality journalism as the “secret sauce” as the core of the business, but change the way of looking at the audience.

He believes that only by changing the traditional metric based on circulation to one based on overall audience can newspaper companies succeed – “not talking about platforms but talking about eyeballs.” He said the goal is to “sell targeted eyeballs across all platforms in a highly engaged atmosphere”.

“That won’t only protect your yield, it will grow your yield,” he said.


Larry Kilman


2012-04-11 09:31

The Global Mail, a non-profit news site that aims to "deliver original, fearless, independent journalism", has launched in Australia this morning, reports

The Global Mail is funded by philanthropist Graeme Wood, founder of the accommodation website Wood has donated over $15 million to the new publication, which should be enough to support the site through its first 5 years, says editor-in-chief Monica Attard.

Attard, a former broadcast journalist for ABC, said in an interview with The Australian that there will be a separation between the site's benefactor and its editorial content. "Graeme is chairperson of The Global Mail board. He has no editorial input whatsoever," she asserts.

The Global Mail lists two other board members on its website: Saad Mohseni, Chairman and CEO of MOBY, a media company based in Afghanistan with interests in the Middle East, and Jenny Wheatley, a chartered accountant.


Hannah Vinter


2012-02-06 15:22

Advertising groups in Australia and New Zealand are both focusing on the car market to enhance print advertising sales.

The NZ Newspaper Advertising Bureau is about to release a 47-slide analysis of its domestic car market and how newspapers can grow ad revenues in that space.

New Zealand has the third highest ownership of cars per capita in the world.

Continue reading on the PANPA site


Anton Jolkovski


2011-02-17 17:34

Rupert Murdoch's News Limited will launch next Friday iPad applications for two of its Australian tabloids, The Daily Telegraph and The Herald Sun, The Age reported today. Two other apps for The Courier-Mail and The Advertiser will follow in December.

News Ltd Chief Executive Officer John Hartigan remembered that 15 years ago newspaper websites led "to an explosion in readership," The Australian quoted. "Now a new generation of readers is eagerly consuming digital journalism on tablet devices - expanding our reach even further - and is prepared to pay for high-quality content," he said, explaining that developing iPad apps was the next logical step.

According to The Courier-Mail, the apps will be available through Apple's iTunes store and subscription will cost $7.99 a month. They will include news and videos and the content will be updated daily.


Clara Mart


2010-11-12 21:04

A steady growth in the Internet sector will increase Australia's entertainment and media industry revenue by 28 percent to $36.2 billion in 2014, according to PricewaterhouseCoopers's annual Entertainment & Media Outlook report, B&T Magazine revealed today.

This year the Internet sector, which includes digital advertising in newspapers and magazines, is expected to increase to $8 billion from 2009's $7 billion. By 2014, it should reach $10.6 billion, as PwC estimates a compound annual growth rate of 8.7 percent over the next four years, informed.

"The media companies are getting better information about consumers. They know where they are, what they do on line and what they want," PricewaterhouseCoopers head of technology and media David Wiadrowski said to SmartCompany.

The report revealed that, in 2009, newspapers led online ad spend with $3.5 billion, followed by TV with $3.2 billion.

Nonetheless, Australian newspapers revenue decreased last year by 11 percent and it will recover "most of those losses by 2013," explained.


Clara Mart


2010-08-02 20:11

Australia's Fairfax Media and APN News & Media have entered into an advertising deal to expand their advertising reach more of the country, MediaGuardian reported today.

As an outcome of this deal, Fairfax will be able to promote its classified advertising services,, and brands through print advertising in 90 regional dailies and local newspapers published by its rival, APN Media in Queensland and Northern NSW, and connect with advertisers in regional areas. The APN News & Media in return can take advantage of the Fairfax online offerings and provide global reach to its local and regional advertisers, according to

The advertisers of Fairfax and APN can continue to buy online-only or print-only classified ads or bundle up both offerings.

"This is a very significant agreement for our two companies, giving our clients the opportunity to partner with Australia's leading publishers," Brian McCarthy, Fairfax chief executive and managing director, told B& "This will allow APN to offer to a vast number of local and regional advertisers access to Fairfax's world class digital platforms, and thereby extending their reach nationally for the first time."


Savita Sauvin


2010-07-26 20:35

Australian newspaper circulations in Q1 continued to go down due to lack of news, declining consumer spending and tight marketing budgets, according to the latest data from the the Audit Bureau of Circulations, the Australian Financial Review reported.

National and metropolitan titles have the circulation down by an average of 3 percent year-over-year, Media Guardian reported.

Out of 25 capital city and national newspapers, only Fairfax Media Ltd.'s Sunday Age had its sales up, by 0.5 percent. Others' combined sales declined 3.1 percent to 20.7 million, Bloomberg reported.

The hardest hit went to Australian Financial Review, with its weekday edition down 8.6% to 75,624 copies and the Saturday edition down 6.6 percent to 91,735.

The Australian's weekday sales decreased by 4.4 percent to 132,690 copies, while the weekend was down 3.7 percent to 304,548 copies, Sydney Morning Herald reported.


Erina Lin


2010-05-14 22:09

Google is expanding its real estate listings beginning Monday with Australia and New Zealand, reported on Monday. Australasian users will now be able to search for property listings using the Google Maps application.

Property availability in Australia is being provided by two listing services. A third however declined to offer its properties for availability on Google, telling the Melbourne Age that: "We are quite confident that we provide a better service than Google is offering."

Google's U.S. property service has also received an upgrade, with an "updated and more comprehensive" listing product, according to SearchEngineLand. The new service includes new search parameters allowing the user to filter property by square foot and discover whether the property is in foreclosure.

Andrew Foster, Google product manager, listed the increased use of the internet for hunting property as the basis for the service upgrade. "There's also been a 35 per cent growth in real-estate-related queries on Google in the year to February 2009," he says.


Leah McBride Mensching


2009-07-07 21:01

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