Lekiosk, a French iOS app that offers bundle deals on magazine subscriptions, makes its UK début today.
Michael Philippe, 25, one of the start-up’s quartet of young founders (the company's CEO, Ari Assuied, is the eldest at 33), said in an interview with WAN-IFRA this afternoon that publishers including the BBC, Condé Nast, IPC Media and Dennis had already signed on, giving British consumers an initial 100 titles to choose from, such as Vogue, Wired UK, and Marie Claire. “We’re fairly confident that by the end of the year we’ll have close to 200 titles on the platform,” he said, calling it “a very good start.”
The French app, originally called Lekiosque, has been downloaded half a million times since its launch in January 2011. The idea was born in 2007, while Philippe was still in university. Frustrated by his inability to get his hands on a copy of French magazine Le Point while doing an internship in New York, he called his brother and best friend in Paris, and they came up with the idea of reproducing a French newsstand anywhere in the world.