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In an interview with Ad Age, AOL’s CEO Tim Armstrong has denied rumours that his company is planning to sell TechCrunch and Engadget, and has said instead that AOL is hoping to invest more in the technology news sites.

Armstrong statement refutes the article published in Pando Daily two days ago by Sarah Lacy, which asserted that “two independent sources” had confirmed that AOL was looking for buyers for the tech sites. Lacy wrote that AOL was hoping to get between $70m and $100m from the possible sale.

But Armstrong told Ad Age yesterday that AOL had been seeking investors in the sites, not people to buy them. Now, however, Armstrong states that AOL now is inclined towards “investing ourselves" in the sites.

Ad Age makes it clear that AOL is under pressure: the company’s total revenue has fallen by 4% year on year to $529 million, says the article, and its domestic ad-display business is now worth $119m down from $120m last year.


Hannah Vinter


2012-05-10 11:38

U.S. media giant AOL announced yesterday that it has bought popular technology blog TechCrunch for nearly US$25 million, said two sources familiar with the venture, Bloomberg reported. However, the San Jose Mercury News speculated that the figure might be anywhere between $25 to $45 million.

"It was either time for us to start investing a lot more money in things like technology and marketing - which probably meant raising a venture round - or to sell and simply partner with somebody who could do that," said TechCrunch founder Michael Arrington. "AOL has a very robust, large blog network that shows they have the software side nailed. So it solves a real problem for us from the technology side."

The deal might have been part of a plan to help restore AOL's diminished market value and subscriber base, Bloomberg pointed out. According to the Los Angeles Times, acquiring TechCrunch was a way to expand AOL's presence in the technology sphere. The Internet provider already owns TechCrunch's contender Engadget, which it bought in 2005. Further, AOL CEO Tim Armstrong explained that the tech aspect might appeal to advertisers.


Alisa Zykova


2010-09-30 16:01

Kicking off an online revolution in traditional display advertising at Advertising Week in New York, AOL unveiled its display advertising initiative called Project Devil, which aims to transform online advertising by improvising on aesthetics, impact and interactivity of ads, reported yesterday.

Through this initiative, the company is aiming for a "fundamental redesign of the Web," which is incredibly "bold and ambitious," Jeff Levick, AOL's president of global advertising and strategy told The company's two ad platforms namely- the company's mega ad network, and its popular ad-serving platform, AdTech will support growth of the Project Devil initiative.

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Savita Sauvin


2010-09-28 20:10

The CEO of AOL recently said he hopes his company will be the "world's largest producer of high quality content," reports Business Insider. Tim Armstrong announced during an Internet Week panel that he hopes for AOL to hire hundreds more journalists in his pursuit to adapt journalists to changing technologies. He said he wants to fix the "technologically challenged" aspect of journalism where journalists are not included in the latest technological updates.

In particular, Armstrong hopes to target content systems in the same way that ads have been targeted. As moderator John Battelle said: "AOL is reengineering journalism using tech, regional community and interest."

For more on this story visit our sister publication,


Leah McBride Mensching


2010-06-10 20:33

Yahoo lost share in the ad-serving market from 9.7 percent at the end of 2008 to 4.39 percent, according to the latest report from Attributor, Media Post reported.

Yahoo, although still outranking MSN and ValueClick, has fallen behind AOL and Revenue Science, which own 7.15 percent and 6.83 percent of the market, respectively.

The market leaders still go to Google and DoubleClick, with a combined 65 percent share.

Compared to last survey conducted in December 2008, the combined share of Google and DoubleClick has increased by about 9 percent, while Yahoo's dropped by more than 5 percent, or even half of its previous share, according to Attributor.

Among smaller sites with less than 1 million views, Google is the sole dominator, although it shares almost the same market share with DoubleClick on the larger sites.

According to the report, AOL gained market share partly because it acquired Adtech, which is strong on European Web sites, including Sky Network sites like and, Media Post reported.


Erina Lin


2010-05-12 23:05

AOL's programming unit Media Glow has hired five newspaper journalists and one senior editor to work for its sports blog FanHouse, paidContent reported Sunday.

The staff additions are seen as a strategic move by the company, which seeks to capitalise on the lack of news coverage in areas that have been affected by newspaper closures and layoffs.

AOL programming SVP Marty Moe told paidContent writer David Kaplan that AOL doesn't "take any joy in the turmoil currently happening at newspapers, but we do see an increased role for FanHouse, as well as other channels." Reports say that FanHouse could hire more writers, as the site gets ready to cover the baseball season in the United States.


Leah McBride Mensching


2009-03-30 14:10

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