Date

Thu - 27.07.2017


advertorial

By Emma Heald

The Huffington Post UK has launched a new 'Inspiration' section on its site which will enable brands "to communicate directly with prospective consumers via video, blogs and social media," announced a press release from AOL.

Its first focus is a cross-platform package in conjunction with other AOL properties to promote Iceland as a year-round tourist destination. As the press release says, the 'Inspired by Iceland' campaign, sponsored by Promote Iceland and Iceland's government, is "the first Europe- wide marketing campaign that fully integrates a comprehensive suite of AOL advertising products, content and platforms."

For more on this story please see our sister publication www.editorsweblog.org

Author

Hannah Vinter

Date

2012-02-27 11:02

For many journalists there's something halting to the phrase, let alone the idea, of an "advertorial publication." After all, advertorials are something of a boogeyman (but a boogeyman with a checkbook, which is nice) in the straight-journalism world, products that look, walk, and talk like news content -- but that are, in reality, advertising. They play into all the deep-seated feelings journalists generally don't like to acknowledge about how the bills are paid and about the tricky relationship between advertising and news.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-08-02 12:26

Getting paid by advertisers to produce content for your magazine, newspaper, radio station or website is a major growth area, publishers say, but it is vital that rules are in place to protect editorial integrity.

With the line between advertising and editorial becoming increasingly blurred, the Association of Online Publishers has taken an interest in how media outlets can take advantage of branded content without losing readers' trust.

Continue reading on journalism.co.uk

Author

Anton Jolkovski

Date

2011-02-21 10:05

The UK advertising watchdog Advertising Standards Authority has announced its disapproval of advertorials it says Express Newspapers disguised as features to "intentionally" get past the advertising code, Media Guardian reported Wednesday.

Despite the use of "distinct styles on the top and bottom of the pages" containing the advertorials, ASA members stated they believe "the average reader would have understood the entire page to be a feature on the product."

The ASA investigated several features done about three companies, and in each case an article written by a journalist at Express ran on the top of the page, while the advertorial ran below. Also, nearly the same feature ran several times over several months, according to Media Guardian. The ASA has ordered the Daily Express to clearly label its advertorials, as well as not run any more claims about the three products.

The Daily Express said it sent the final piece to the advertiser to double check facts, and that the journalist writing the piece was not paid by any of the companies.

Author

Leah McBride Mensching

Date

2009-08-12 22:20

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