Date

Wed - 13.12.2017


advertising

The A$12 billion advertising industry in Australia will increase 1.7 percent in 2009. However, with a price inflation of 5.2 percent, spending will actually drop 3.5 percent, according to a new report by Aegis Media, The Australian reported.

Only the online sector will mark a real growth of 9.7 percent, but the figure is cut to 5.7 percent if price inflation is considered.

According to Aegis, this year seemed to have a poor start in some media. For example, insiders predicted television spending will decline by up to 10 percent in the first quarter year-over-year, The Australian reported.

Official audited television revenue figures this week are expected to show the market in tough situations for the six months to December, 2008 - down 3 percent, a study estimated.

"Without question, certainly the first quarter of this year will be a challenging time and our only option is go get out there and be as innovative as we can for clients," said Seven sales chief James Warburton in a statement Tuesday.

Author

Erina Lin

Date

2009-01-27 23:21

One of the key issues the media industry will face in 2009 is the rising cost of hosting user-generated content online, according to the latest forecasts from Deloitte, World Screen reported.

Storing content online is becoming more and more costly. The largest sites could allocate more than US$100 million a year to host user-generated content. However, "the ability to realise revenue from that content remains a challenge," said Deloitte. "Advertisers are generally reluctant to place ads next to any content that could damage a client's brand." So, Web sites may need to charge users for uploading or sharing content.

Mobile advertising is an area worth watching, the company stated.

"More able than ever before to carry advertising, mobile phones are at their most ubiquitous--and there is a more mature understanding of what mobile can and cannot deliver in advertising...Mobile advertising will really take off when advertising can be sent to the entire mobile community with a single click," according to World Screen.

3D is another area to keep an eye on. "In 2009, the 3D movie is on course to have its first billion-dollar year at the box office." However, in spite of directors' passion for this technology, the number of the venues for 3D films is still limited.

Author

Erina Lin

Date

2009-01-26 21:09

Newspaper ad revenue in Poland was up by 5 percent year-over-year in 2008, according to a report by Wirtualnamedia.pl, Warsaw Business Journal reported.

The titles with the biggest percentage gain were Dziennik, a broadsheet, and Fakt, a tabloid.

However, Gazeta Wyborcza, a daily published by Agora, was on the top in terms of revenue - up zł.11.2 million to zł.1.009 billion year-over-year. Polska, a daily owned by Polskapresse, came next, with a zł.332 million growth in ad sales, Warsaw Business Journal reported.

Author

Erina Lin

Date

2009-01-22 20:43

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