Date

Fri - 28.04.2017


advertising

U.S. publisher Gannett Co., Inc. will launch a network that links its news, information and local sites, aiming to provide a new avenue for advertisers to reach customers, IndyStar.com reported. The Gannett Digital Media Network expects the reach of its 100 combined online communities to extend to an estimated 25 million people.

A company press release called the media network unique in its "combination of national reach and true local engagement," emphasising the fact that "local sites rank highest for trust in advertising" while the company's national sites "skew higher on metrics such as education and household income," making them an appealing demographic for advertisers.

Josh Resnik, the network's vice-president and general manager said the network "gives marketers access to diverse and attractive audience segments through our unparalleled combination of national and local media sites."

The network will also provide rich media advertising through Gannett's PointRoll technology as well as social media options using Gannett's social media platform Ripple6, making it "easy for marketers to engage with users" Resnik said.

Author

Leah McBride Mensching

Date

2009-04-24 17:09

Online readership of U.S. newspapers has gone up by 10 percent in the first quarter, according to a Nielsen study, commissioned by the Newspaper Association of America, The Wall Street Journal reported.

The study found that more than 73.3 million unique monthly visitors viewed online newspaper editions in the first three months of the year, an increase from 66.4 million the same time last year.

However, the increase in readership does not translate to more revenue, Dave Gusse, president of NSA Media, pointed out in an e-mail to the WSJ saying, "advertisers are not willing to pay for premium content." Gusse explained that the problem was that "online offers hundreds if not thousands of outlets in every market in every country, which makes it a buyer's market."

The National Association of Newspapers sees the study's findings as encouraging to advertisers, showing that more than 28 percent of the participants in the study with a total income of over US$100,000 claimed to have visited an online newspaper's site in the last week, with approximately 83 percent of that group saying they read either a print or online edition of a paper in the last seven days.

The study follows the findings of another Nielsen survey, which showed a high growth rate in online videos and social media sites.

Author

Leah McBride Mensching

Date

2009-04-24 11:12

Online video and social networking sites are two areas that are experiencing the most online growth, a new Nielsen Online study has found, SFGate.com reported. The study revealed that in February 2009, social media sites became more popular than e-mail for the first time ever.

Other findings include a 10 percent increase in viewing of online videos in the last year, along with a 71 percent increase in time spent viewing the videos.

Charles Buchwalter, vice president of Nielsen Online, said the study's findings reflect online users' desire for a more "personalized relationship" with online sites and networks and concluded that advertisers would have to "create more meaningful relationships with customers" to best take advantage of the medium.

Author

Leah McBride Mensching

Date

2009-04-23 11:41

A group of online publishers calling themselves The Fair Syndication Consortium have teamed up with Attributor to demand a percentage of revenue news aggregators earn through ads on sites that use their content, paidContent reported.

Attributor is working with news groups such as The Associated Press, the Financial Times and CondeNet in order to track their online content. If the content is found to be misused, publishers can request that it be taken down or ask for a cut of ad revenue.

The success of the project hinges in part on the ad networks' willingness to participate. At present, no ad nets have partnered with the Consortium.

Author

Leah McBride Mensching

Date

2009-04-22 20:50

Cox Enterprises plans to partner its network provider Adify with its online ad site AutoTrader.com paidContent.org reported.

The partnership is intended to take advantage of the holes in the car advertising market as well as bring together 40 of Cox Media's local sites, including AskPatty.com, AutoMart.com and GreenCar.com. Cox hopes to appeal to the struggling automobile industry by offering low cost, consumer-targeted advertising.

Cox Enterprises has also made a bid to buy up shares it doesn't yet own in Cox radio.

The restructuring decisions were made after recent news that News-Journal Corp. may be trying to sever its ties with Cox by filing bankruptcy.

Author

Leah McBride Mensching

Date

2009-04-21 20:22

In a speech at the same convention where Rupert Murdoch suggested news aggregators steal online news content, Google Chief Executive Eric Schmidt emphasised the importance of creating a "new format" and business model for online journalism, the Wall Street Journal reported.

Addressing the newspaper industry, Schmidt said the only solution he saw to a harmonious partnership between search engines and news sources is to "build a business with you."

Schmidt encouraged news sites to follow Google's model of depending on advertising, rather than paid subscriptions, for revenue. The executive commented that "advertising is still the best way to reach a large audience," the Wall Street Journal reported. Schmidt also proposed "micro-payments" for access to online content, citing Apple Inc.'s iTunes as an example of a site where users pay small amounts for a product.

Author

Leah McBride Mensching

Date

2009-04-08 12:06

Public and government representatives urged area authorities to increase the amount of public notices they place in local papers at a recent Manchester Town Hall meeting, HoldtheFrontPage.co.uk reported.

Participants in the meeting debated MEN Media's proposal to cut 78 editorial positions. The discussion also addressed the conflict between councils and local press, which are seen as being "penalised" for publishing stories critical of councils.

Jim Battle, the deputy leader of Manchester City Council, urged all councils to invest in local media and journalists, HoldtheFrontPage.co.uk reported.

The NUJ Vice President Peter Murray spoke of the importance of defending media jobs, calling it "part of a fight to retain strong public services, under attack from executives who are more concerned about balance sheets, shareholders, or government targets than they are about our role as journalists to scrutinise and question those who hold public office."

Author

Leah McBride Mensching

Date

2009-04-01 11:40

In a move to simplify and better integrate the print and online marketplace, E.W. Scripps Company will adopt a new print and online classified ad platform, thanks to its partnership with online classified ad company AdPay, Media Week reported Thursday.

The AdPay network offers classified and display ads integrated with retail inventory as well as Web-to-Web, Web-to-print and print-to-Web capabilities, said Rusty Coats, vice president of interactive for Scripps.

By June 1, Scripps expects 19 of its newspapers to be on the AdPay platform. The sites will aggregate searches of content from other sites as well as combine the order-entry system for both print and online ads, Media Week reported. Ad placement will also be facilitated by the fact that they can simultaneously be added to the Web site, newspaper and AdPay's national classified network.

Author

Leah McBride Mensching

Date

2009-03-13 12:52

Global newspaper market totaled US$184 billion in 2006, with 65 percent on average from advertising and 35 percent from circulation, according to World Press Trends 2006, SFN's New Print Products reported.

In the United States, the market reached $60 billion in 2006, with about one-sixed from circulation. Western Europe contributed over $55 billion, with about two-fifths from circulation, while Asia Pacific brought in nearly $50 billion, half of which from circulation and another half from advertising.

Central and Eastern Europe and rest of the world generated relatively less, according to the report, New Print Products, released by SFN and the World Association of Newspapers.

Author

Erina Lin

Date

2009-02-12 14:54

The Atlanta Journal-Constitution (AJC) Tuesday announced to launch an integrated ad platform, which provides advertisers with options across its portfolio of digital, print and direct media vehicles.

With the new service, called AJC Media Solutions, "we're now a one-point-of contact solution across digital, print and direct marketing platforms that can help businesses navigate their messaging to the audiences and consumers they seek," said W. Michael Clay, AJC Senior Vice President and Chief Revenue Officer.

The publishing company also unveiled a Web site for marketers who needed to create custom-targeted, cross-channel advertising campaigns.

AJC also reorganized its sales division into a one-point-of contact, who can help clients to buy across all three media platforms.

With a platform which brings together three vehicles, it is more effective and cost efficient to reach the right audience and to get more for the same ad dollar, Clay added, according to the company press release.

Author

Erina Lin

Date

2009-02-04 22:57

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