Date

Thu - 27.07.2017


advertising

The New York Times Co.'s decline in ad revenue has been eased this quarter and Web ad sales are up again, according to the publisher's statement released Tuesday, The Associated Press reported.

The projection brought in hopes that the company will be back on the financial track in 2010, and lifted its shares up slightly.

However, there is still a lot to be done for the Times Co. to find the balance it will need. The loss of printed ad revenue can not compensate the earning from Internet advertising, according to the AP article posted on Google News.

In the final quarter of the year, the company is expecting 25 percent down in print advertising, or about US$97 million decline, year-over-year, to $290 million. On the other hand, the publisher is expected to gain $90 million, or 10 percent growth, from online ad sales in the fourth quarter.

In order to cut cost and boost profits, the Times Co. this year has reduced its expenses by about $475 million, or about 17 percent of its' operating costs last year. It eliminated about 20 percent staff since last year and expects some more 100 positions cut by the end of this year.

In addition, the company has been earning more revenue by raising cover prices. Circulation revenue gained seven percent in the previous quarter and is projected to rise another two percent, or about $5 million, in the fourth quarter.

Author

Erina Lin

Date

2009-12-10 18:27

Creating a good brand is done through leadership, Ravi Dhariwal, CEO of Bennet, Coleman & Co., which publishes The Times of India told this afternoon's session of the World Newspaper Congress in Hyderabad. Speakers discussed how their businesses make money, while remaining credible and effective and still incredibly popular - through print.

Dhariwal and his company have made The Times of India a brand rather than just a newspaper through extensive marketing and interactivity. Establishing The Times as a cheerleader for the country was a key part of this branding strategy, along with keeping it "virtually free" for everyone.

Publisher and Editor in Chief of the newly launched 'i,' a daily newspaper in Portugal, Martim Figueiredo, says the newspaper sees costs of about 8 million euro and 4.5 million euro in profits, and will lose nearly 3.5 million euros in its first year of operation. However, with the advertising and reader response so far and despite heavy challenges, he envisions a break-even in 2014. The newspaper is targeting a high class, sophisticated audience, which also appeals to advertisers.

"We are not so much worrying about our future; we'd like to think we are making our future. I couldn't find one publisher in Australia that would accept that its product is going to die." This was the message from Mark Hollands, CEO of PANPA (Pacific Area Newspaper Publishers' Association) in Australia.

Author

Leah McBride Mensching

Date

2009-12-02 12:37

Joining the very "ganjapreneurs" it assiduously covers, an alternative Denver weekly has developed a cottage industry of reviewing the burgeoning local medical marijuana industry, The Associated Press reported yesterday. To that end, Westword is looking for a full-time critic so that its present columnist can return to his other duties, the paper's editor-in-chief wrote October 6. The pay is meagre, but the post is legitimate, CNN reported Monday.

More than 120 candidates have applied for the position, which requires a medical ailment to entitle the critic to use the services of the clinics being rated, the Guardian reported today. The initial want ad, posted September 29 to the newspaper's online edition, follows several other targeted initiatives by the paper to serve this growing consumer base, including the permanent addition of a marijuana dispensary index to the newspaper's Web site.

Author

Leah McBride Mensching

Date

2009-10-21 16:33

Total newsprint consumption in the United States plummeted 27.1 percent year-over-year in August, exceeding the decline year-to-date low of 25.6 percent, according to data released by the Pulp and Paper Products Council (PPPC), Editor & Publisher reported today. Also, after improving in July, mill operating rates again fell in August.

At least one newspaper has felt a positive impact from the consequential price decrease. Gannett Chief Financial Officer Gracia Martore said in a statement that although Gannett's newspaper advertising revenue was down 32 percent from the year before in the second quarter, the significantly lower newsprint expense resulted in a substantial decline in its operating expenses.

Author

Leah McBride Mensching

Date

2009-09-29 16:18

Share prices at a number of U.S. newspaper companies increased on Wednesday as investors hope that cost cuts will allow an economic recovery that includes advertising revenue increases and see industry loses decline, if not end, The Associated Press reported Thursday.

According a TNS Media Intelligence report, advertising spending remained the same from the first to second quarter of 2009. This was reflected in a rise in stock prices at a number of large U.S. newspaper publishers.

However, Jon Swallen, SVP of research at TNS Media Intelligence, warned that even though the rate of decline in ad spending was level in the second quarter, ad spending in the quarter was down 13.9 percent compared to the same quarter in 2008.

"While it's tempting to interpret this as a positive indicator that things aren't getting worse, the fact remains that the market has been steadily tracking at around 14 percent declines for several consecutive months and this represents billions of lost revenue. Early data from third quarter hint at possible improvements for some media due to easy comparisons against distressed levels of year ago expenditures," he said, according to a TNS report.

Author

Leah McBride Mensching

Date

2009-09-17 18:16

According to a consumer satisfaction report on search engines and Internet portals conducted by consulting firm ForeSee Results, the user's experience could influence loyalties to brands that advertise on engines, MediaPost reported.

The study found that ads running on sites which consumers like are more likely to produce better results, said Larry Freed, president and CEO at ForeSee Results.

"The advertiser feels the backlash, "guilt by association" if the consumer doesn't like the search experience," added Freed.

In addition, according to the American Customer Satisfaction Index (ACSI), Annual E-Business Report, released Tuesday, AOL was ranked in last place, but with the most improvement from previous years compared with other search engines on the list. Google was on the top as the "most liked," followed by "All Others."

"This could indicate that consumers are turning to niche engines more often," said Freed.

Google stayed on top with an 86 percent satisfaction rating, same as last year. "All Others" followed with 78 percent, up 2.6 percent since last year. Yahoo was in third with 77 percent. AOL was on the last with 70 percent satisfaction rating, but up 1.4 percent, MediaPost reported.

Author

Erina Lin

Date

2009-08-19 20:44

While many people still think the manufacturing industry is conservative in its marketing efforts, a new GlobalSpec report pointed out that during the first quarter, marketing and sales professionals at manufacturing companies were increasing shifting their money online, AdWeek reported.

Twenty-nine percent of the respondents from the manufacturing companies in the United States said they already put more than 50 percent of their marketing dollars online, while 48 percent said online marketing will make up a bigger proportion this year compared to the previous year.

Respondents gave an average score of 7.9 out of 10 to the question of whether "there is greater pressure to demonstrate accountability and return on marketing investments," and an average of 6.1 to "there is greater push to shift marketing dollars to online programs."

Moreover, 53 percent said they will "choose marketing programs that are measurable," while 69 percent said they'll "closely evaluate the performance of marketing programs and reduce or eliminate programs that don't perform well," AdWeek reported.

Author

Erina Lin

Date

2009-08-18 21:42

A new deal between the Huffington Post and ad agency AdGent 007 will lead the way to a new ad campaign for the news site, targeted at an international audience, Journalism.co.uk reported.

According to a press release, the advertising company's goal is to "combine its on-the-ground global sales force with modern targeting technology to help The Huffington Post monetize its growing international traffic."

The Huffington Post is not only aiming to enter into the international market, but the hyper-local market as well, with its recently launched New York site, adding to the existing Chicago site and a proposed site that will focus on the Denver community.

Author

Leah McBride Mensching

Date

2009-06-26 19:13

A campaign to increase readership of the Zimbabwean has been awarded for its billboard advertisements which were printed on Zimbabwe's paper money the Media Guardian reported.

The Zimbabwean, which has been critical of Robert Mugabe's politics, intended the campaign to call attention to the grim state of affairs in the country. Slogans appearing on the posters included, "It's cheaper to print this on money than on paper", "Thanks to Mugabe this money is wallpaper," and "Z$250,000,000 cannot buy the paper to print this poster on."

The ads also bring attention to the financial state of the newspaper, which is forced to pay a 55 percent "luxury import" tax in order to bring the paper, which is published in the UK and South Africa, into Zimbabwe. Due to soaring prices, the paper has engaged is seeking alternative sources of funding through sales in other countries.

The ads, which are the brain child of the South African TBWA/Hunt/Lascaris/Johannesburg agency, were awarded the Cannes Lions Grand Prix award for outdoor advertising.

Author

Leah McBride Mensching

Date

2009-06-24 13:35

Starting this week, Florida's Escambia County Commision will begin looking at an ordinance that will alter the process of auctioning off county property by stipulating that the bidding process take place online, rather than in the local newspaper NorthEscambia.com reported.

Traditionally, the announcement of land auctions was published in the form of a paid legal notice in the region's Pensacola News Journal. Pending the acceptance of the proposal by the Escambia Commision, all information regarding the auction and sale of county land will be posted on an auction site created and controlled by the county.

The site-which will reportedly resemble Ebay-will allow users to make their bids for surplus property online, with the winner of the auction being notified by e-mail once the bidding is over.

Author

Leah McBride Mensching

Date

2009-06-15 07:57

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