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Wed - 29.03.2017


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Gannett Co. Monday announced that its second-quarter earnings should meet the high end of Wall Street expectations as advertising revenues increase, especially on TV and online, The Associated Press reported.

However, its newspaper unit has still suffered from the recession. According to Chief Financial Officer Gracia Martore, another quarter of declining revenue year-over-year is expected, but with a smaller decline.

Martore added that publishing ad revenue, which still contributes over half of Gannett's overall revenue, "will be down on a percentage basis in the low to mid-single digits," compared to an 8 percent decline in the previous quarter and an 18 percent drop in the fourth quarter of 2009, according to the AP article posted on Google News.

Gannett's TV and digital businesses are bouncing back from the recession. Broadcast ad revenue should gain 20 percent or more year-over-year, the second increase in a row. Digital revenue is expected to grow in the mid-single digits.

Martore also said that most analysts' estimated Gannett's earnings per share in the second quarter between 47 cents and 58 cents, Media Post reported.

Author

Erina Lin

Date

2010-06-10 01:35

Magazine publishers are finding new ways to connect with readers through Facebook by giving them an opportunity to read content and subscribe without leaving the social networking site, AdAge reported last week.

Until recently, companies have widely used Facebook to direct traffic to external Web sites. But coming in July or August, with the introduction of a new system being developed by e-commerce application development company Alvenda and Time Inc.'s subscription division, called Synapse, users will be able to access magazine content integrated in the Facebook news feeds as blurbs. Users will be able to expand the blurbs in order to read the full story and ads will appear along with the story on Facebook itself, without being redirected to an external link.
Users will also be able to subscribe to magazines of their choice within Facebook.

"Consumers don't want to leave where they are on the web, wherever they are," Alix Hart, VP for online marketing at Synapse, told AdAge. "Facebook is a place where we think that over the coming year there are going to be more and more opportunities to present magazine offers in a really relevant way to consumers, as they're starting to share magazine content in a much deeper way than ever before."

This new system also presents an alternative revenue maximising opportunity for publishers by integrating magazine content along with ads on readers' news feeds to grab maximum reach.

Author

Savita Sauvin

Date

2010-05-17 22:12

Guardian News & Media Group's Open Platform data sharing initiative plans to go live this month, MediaWeek.co.uk reported. The initiative has been in its beta phase since its launch last year.

Staffers at the media house plan to officially launch the Open Platform initiative for its commercial audience, which includes media and creative agencies, on May 20. The platform facilitates customised application development for its commercial partners, while trading statistics and content from the news publisher for free, in return for carrying its advertising.

The venture allows potential partners to access the Guardian's database and download content for free, in a format that can be easily incorporated by other web applications.

Representing a "new area" of development for the advertising world, Adam Freeman, director of consumer media at GN&M told MediaWeek, "I can see major brands investing in it, including financial services, car brands and those which view digital as a core marketing platform." He further pointed out the advantages of the new platform to small and medium publishers, who "want great content" but can't "afford to produce it themselves".

Author

Savita Sauvin

Date

2010-05-14 20:56

Yahoo lost share in the ad-serving market from 9.7 percent at the end of 2008 to 4.39 percent, according to the latest report from Attributor, Media Post reported.

Yahoo, although still outranking MSN and ValueClick, has fallen behind AOL and Revenue Science, which own 7.15 percent and 6.83 percent of the market, respectively.

The market leaders still go to Google and DoubleClick, with a combined 65 percent share.

Compared to last survey conducted in December 2008, the combined share of Google and DoubleClick has increased by about 9 percent, while Yahoo's dropped by more than 5 percent, or even half of its previous share, according to Attributor.

Among smaller sites with less than 1 million views, Google is the sole dominator, although it shares almost the same market share with DoubleClick on the larger sites.

According to the report, AOL gained market share partly because it acquired Adtech, which is strong on European Web sites, including Sky Network sites like Sky.com and SkySports.com, Media Post reported.

Author

Erina Lin

Date

2010-05-12 23:05

The Daily Telegraph has launched a Best British Recipes series sponsored by Morrisons supermarket chain, MediaWeek.co.uk reported. The UK newspaper will run the campaign online and in print, which will lead up to launching of a co-branded book of recipes to be published and sold at the supermarket chain in autumn.

Readers are encouraged to contribute their personal recipes as a part of the campaign efforts, and could be published in the soon to be launched book by Morrisons.

Anna Hancock, business director at MEC, said: "This is a fantastic way for Telegraph readers to discover more about the Morrisons offering whilst providing a truly interactive and engaging platform during 2010," MediaWeek reported.

The campaign has been developed by the newspaper group's advertising services division, Create, in consultation with Morrisons and its media agency MEC.

The campaign efforts are led by the newspaper's food writer Xanthe Clay and a channel has been dedicated on the news site, hosting forums and expert video tips.

Advertising or other revenue from the campaign has not been released.

Author

Savita Sauvin

Date

2010-05-11 19:45

Following the revamp of Reuters' U.S. Web site in December last year with a cleaner, more advertiser friendly look, the news wire is set to restructure its free, open UK news site along similar lines, paidContent reported.

Reuters.co.uk is significantly dependent on advertising revenue, unlike many of its services that target business professionals with premium pricing. The redesigned advertiser friendly UK site plans to launch this week, and it is likely certain content elements will become paid, MediaWeek reported.

Having revamped its commercial operations over the last six to seven months and making some significant hirings during the period, "We started to organise the site around topics. By topics, you can create topics of advertiser interest - whether broad topics like foreign currency exchanges or narrow topics around the small business environment," Tim Faircliff, consumer media general manager of Thomson Reuters, told paidContent.

While maintaining current free news offerings and without ruling out the future possibilities of a paid model, Faircliff explained Reuters is "moving in to the ad-supported model with a nod to the fact that paid is part of the DNA of our organisation," according to paidContent. "We think it's sensible that you can pay for niche, high-value content."

Author

Savita Sauvin

Date

2010-04-20 19:14

USA Today reports that Twitter might start making a profit from advertising. "Promoted Tweets" may appear on some Twitter.com search results, according to co-founder Biz Stone. The move already has followers: Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks and Virgin America.

Responses to the business model were two-fold, the Guardian pointed out. Some felt that the site needed to make revenue "inevitably", while others doubt its success. ReadWriteWeb described it as "non-invasive," "nothing too crazy," "nothing terribly exploitive," "entirely predictable" and that it had "no banner ads" or "sales of data to direct marketers."

Later on this year, Twitter will be including ads in users feeds, ads that will be "relevant," the Los Angeles times reported. Promoted Tweets will offer relevant information whereas those that "don't resonate" with users will be removed, Stone said. Advertisers will be charged according to a cost-per-thousand system.

Author

Alisa Zykova

Date

2010-04-13 18:35

Free Russian-language newspapers Moi Rayion, distributed in Moscow and St. Petersburg on weekends, as well as Moscow's daily Metro, announced a joint advertising venture titled "Seven Days a Week," Slon.ru reported today. The publications claim that fusing two separate distribution systems (the subway for Metro and large supermarket chains for Moi Rayion) would provide advertisers with maximum access to a desired audience on any day of the week.

According to Lenta.ru, the combined audience of the two outlets amounts to 1.2 million. Moi Rayion has 557,000 readers in Moscow while Metro has 775, 300. The average cost per thousand (CPT) adds up to RUB 595 (US$ 19.7). Metro has a CPT of RUB 603 (US$20.0) while Moi Rayion of RUB 480 ($15.9).

Metro Moscow Chief Editor Boris Konoshenko pointed out that since the project does not imply extra budget spending, he is on board, according to Slon.ru. He added that the advertising package had particular advantages for advertisers. Konoshenko also mentioned that current trends within the industry reflect cooperation and consolidation between different publications, so as to help them better combat the economic collapse.

Lenta.ru reported that Metro Moscow has been published under Metro International since March 2009. Figures from Mediaguide show that Metro has a circulation of 450,000 copies while Moi Rayion has a total circulation of 800,000 copies in Moscow and St. Petersburg.

Author

Alisa Zykova

Date

2010-02-04 22:03

On Tuesday technology giant Apple acquired mobile advertising company Quattro Wireless for almost US$300 million, "according to a person briefed in the deal," The New York Times reported. The venture is expected to spark more competition between Apple and Google, which recently acquired mobile ad firm AdMob, itself Quattro's rival.

Analysts say Apple may be more interested in apps than ads, making the iPhone the best device for applications to be built for, rather than focusing on ad revenue, The Times pointed out. Piper Jaffray Senior Research Analyst Gene Munster told The Times that 80 percent of three billion downloads from Apple's App Store are free and that an opportunity to sell ads may aid developers in making money.

According to Agence France-Presse, Ex-Quattro Wireless Chief Executive Andy Miller, now Apple Vice President for Mobile Advertising, said the mobile ad firm was "focused on delivering more engaging and useful ads to mobile devices, and improving the measurement and execution of digital campaigns."

Author

Alisa Zykova

Date

2010-01-06 17:24

A study conducted by Microsoft Advertising found that for large retailers, print advertising is more effective than online ads, and more than twice as effective as television ads, The Times reported Monday. Each £1 spent on print ads garner £5 in revenue, while TV and Internet ads bring in £2.15 and £3.44, respectively.

Participants of the survey of 26 large UK retailers were anonymous, but included fashion retailers, department stores, large grocery retailers and big clothing stores. Twenty-four of the participants were "in the top 100 UK companies" when it comes to media expenditure, according to The Times.

The study concluded that Web and print advertising budgets should rise by 10 percent, while TV budgets should be lowered by the same amount.

Internet advertising, including wired and mobile, accounted for $12.6 billion in 2003, according to PricewaterhouseCoopers and SFN's World Digital Media Trends 2009. However, Internet ad spending is rapidly gaining share, and PwC predicts that in 2012, Internet advertising spending will reach $120.4 billion. Although it is still less than newspaper advertising, which is expected to be $136.8 billion in 2012, it accounts for 19 percent, only about two percent away from newspapers' share of 21.6 percent.

Author

Alisa Zykova

Date

2009-12-28 18:54

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