Date

Thu - 25.05.2017


advertising

Kicking off an online revolution in traditional display advertising at Advertising Week in New York, AOL unveiled its display advertising initiative called Project Devil, which aims to transform online advertising by improvising on aesthetics, impact and interactivity of ads, NewsandTech.com reported yesterday.

Through this initiative, the company is aiming for a "fundamental redesign of the Web," which is incredibly "bold and ambitious," Jeff Levick, AOL's president of global advertising and strategy told MediaWeek.com. The company's two ad platforms namely- the company's mega ad network, Advertising.com and its popular ad-serving platform, AdTech will support growth of the Project Devil initiative.

Image Source: RealTimeAdvertisingWeek.com

Author

Savita Sauvin

Date

2010-09-28 20:10

Hearst Magazines has appointed Sales Executive Avi Zimak (left) as ad director for its tablet operations in time for the October launch of the applications "think tank" called The App Lab, paidContent reported earlier this week. In light of the industry's leap towards tablet-aimed content, the group might also be setting aside an area of Hearst Tower early next year to place iPhone, iPad and other tablet products on display, Web Newser informed.

A recent survey by YouGov discovered that more than half of iPad users in the UK employ the device for reading newspapers and magazines, Telecom Paper stated. According to The Telegraph, TechMarketView Chairman Richard Holway said that he was not surprised by the data, since "the experience of reading a newspaper on an iPad is very natural." Other uses of the iPad featured playing games (50 percent of users), listening to music (40 percent) and reading books (33 percent).

Author

Alisa Zykova

Date

2010-09-23 23:01

Two Indian national dailies, The Hindu and The Times of India, have published "talking advertisements." The ads for a Volkswagen campaign uses a light sensitive speaker that has been placed on the newspapers, which broadcasts audio as light falls on the device, Journalism.co.uk reported yesterday.

The audio broadcasts play in an endless loop until the reader closes the newspaper, Reuters pointed out. While taking ads and moving ads have been tried before, "this must be the first time daily newspapers of the size and reach of ToI and Hindu have done it at a time when American newspapers like the New York Times and Washington Post are just about coming to terms with the reality of advertisements on the front page," Sans Serif pointed out.

The talking ads are being done for two days in a row. The first ad is featured in the Madras edition of yesterday's Hindu and today on Times of India for Bangalore, Mumbai, Pune and Delhi markets, according to Sans Serif. A light-sensitive speaker weighing not more than 10 to 15 grams is stuck on the extreme left panel of the Volkswagen ad found on the last page of the newspaper's.

Author

Savita Sauvin

Date

2010-09-22 17:22

As part of its digital initiative, newspaper supplement company Publishing Group of America has replaced former CEO Dick Porter with John Cobb III, MediaWeek reported Wednesday. Cobb, who was previously consulting PGA, has experience in digital and experience publishing and has emphasised that he would work on expanding the Internet content that the publisher offers to its partner papers.

"Each one of them really fills a niche," Cobb said, when asked about the PGA supplements, "We want to grow the brands and support their partners. It'll also give us an opportunity to provide information to their local sites."

Cobb is the former senior vice president of digital at Source Interlink Media, where he was in charge of more than 100 Web ventures, Folio wrote. Cobb explained that the PGA is "committed to providing value to our newspaper partners and a high-quality medium for national advertisers to reach valuable local markets," stressing that the company was aiming for "explosive growth" in digital projects.

Author

Alisa Zykova

Date

2010-09-06 16:03

The UK-based Advertising Standards Authority will be expanding control to corporate websites, social networks and mobile applications from March 2011, the Financial Times reports. The ASA will have the right to ask that paid-for links leading to banned ads be removed and will be able to include ads announcing that certain advertisers are not complying with regulations, according to MediaGuardian.

The new guidelines will permit the ASA to give ads on sites like YouTube and Facebook the same attention as ads on TV, radio or in newspapers. Google is supplying the ASA with £200,000 funds for the extension and the rest will come from the 0.1 percent voluntary levy on paid-for ads, MediaGuardian explained.

"Extending the online remit of the ASA has been a top priority for UK industry over the last couple of years. Our aim has been to extend further in the online world the principles that are already well established in our system, namely those of effective consumer protection and fair competition," said Chairman of the Committee of Advertising Andrew Brown, whose company writes the regulations for the ASA.

Author

Alisa Zykova

Date

2010-09-01 14:36

APN News & Media is upbeat for improving advertising markets, despite an underwhelming half-year result, The Australian reported.

APN News & Media saw its shares close 9 percent lower after it posted net profit of AU$40 million for the first half of the year.

"They missed on the headline numbers but I think the underlying message is fairly robust," Citigroup analyst Justin Diddams said.

APN's outdoor revenue was up 17.7 percent to A$109.4 million from continuing operations, but it lost two bus advertising contracts in New Zealand and Hong Kong as the deals were taken in-house.

However, analysts were confident about the outlook for its overall business in general, as well as its regional papers and radio assets in Australia.

In Australian, regional media revenue increased 7 percent to $140.5 million, but in New Zealand, media revenue was flat at $156.4 million.

Author

Erina Lin

Date

2010-08-20 18:33

Newspaper job advertisements in Australia, including online and print, were up 1.3 percent in July, according to the latest data by ANZ Banking Group, the Australian reported.

The total number of advertisements increased to an average of 171,685 per week, which made up a 36.1 percent annual rise.

The number of online job advertisements was up 1.3 percent, while those in print increased 1.2 percent.

Although the pace of growth slowed down in July, it is its consecutive monthly increase, and the outlook for the labour market is still positive, according to Sydney Morning Herald.

ANZ chief economist Warren Hogan said the results in July pointed out that both print and web advertising gained strongly in June and May.

"This result highlights Australia's resilience amid the uncertain global economic backdrop. Australian employers still appear upbeat about Australia's economic prospects despite heightened external risks," he added.

Author

Erina Lin

Date

2010-08-10 22:39

The Vienna City Council sponsors three Austrian newspapers through advertisements with an annual spend of around €15m (£12.5m) in a year, NewspaperInnovation.com reported yesterday.

In the paid market segment, Austrian leader Kronen Zeitung has maximum readership with 536,000 readers, while other paid newspapers lag far behind. The free news title Heute and Österreich, which is a mixture of paid-for and free has 512,000 readers and 313,000 readers in Vienna respectively.

While total budget of the Council's "Presse- und Informationsdienst" public relation campaign is €47 million, the market leader Kronen Zeitung picked up £607,000 in council ads, Heute got £574,000 and Österreich received £366,000 during the weak months of advertising in January and February, according to NewspaperInnovation.com.

The council is being run by the socialist SPÖ party and gets positive coverage in the sponsored newspapers, which the opposition calls "propaganda at the expense of taxpayers".

In the recent past, these Austrian news groups were vying for the no.2 circulation spot in the country, after the paid market leader, Kronen Zeitung.

Author

Savita Sauvin

Date

2010-08-02 22:28

Australia's Fairfax Media and APN News & Media have entered into an advertising deal to expand their advertising reach more of the country, MediaGuardian reported today.

As an outcome of this deal, Fairfax will be able to promote its classified advertising services, Drive.com.au, Domain.com.au and Mycareer.com.au brands through print advertising in 90 regional dailies and local newspapers published by its rival, APN Media in Queensland and Northern NSW, and connect with advertisers in regional areas. The APN News & Media in return can take advantage of the Fairfax online offerings and provide global reach to its local and regional advertisers, according to BandT.com.au.

The advertisers of Fairfax and APN can continue to buy online-only or print-only classified ads or bundle up both offerings.

"This is a very significant agreement for our two companies, giving our clients the opportunity to partner with Australia's leading publishers," Brian McCarthy, Fairfax chief executive and managing director, told B&T.com. "This will allow APN to offer to a vast number of local and regional advertisers access to Fairfax's world class digital platforms, and thereby extending their reach nationally for the first time."

Author

Savita Sauvin

Date

2010-07-26 20:35

The Italian advertising sector grew 3.8 percent in the first five months of the year, according to a Nielsen report. Yet, national newspapers had 0.2 percent less ads, Il Sole 24 Ore revealed last week.

This is related to the ad decline by the automobile industry, which used to be the top advertiser in the press. Now, the clothing sector has become the top ad buyer in newspapers as they have increased their advertising by 15.2 percent, La Repubblica reported.

The Nielsen report also noted declines of 6.7 percent in free dailies and 9.3 percent in weekly publications as the clothing companies have started to invest more in paid newspapers.

But despite the newspapers' losses, TV and radio saw advertising increases of 12.5 percent and 14.6 percent, respectively.

Author

Clara Mart

Date

2010-07-20 20:53

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