Date

Wed - 28.06.2017


advertising

Have we reached a turning point in digital growth? Paid Content reported today that the London-based international media group Future PLC managed to offset the decline in its print revenues in the UK with a rise in digital earnings.

The company has just published its Interim Management Statement, analysing its performance between 1 October and 31 December 2011. In the UK, where Future PLC has 75% of its business, digital circulation and ad revenues increased by 51% - enough to make up for a decline in print revenue. The company sees this development as "an important milestone in the evolution of the business".

However, Future PLC also notes that in the UK revenues did decline by 2%, but states that this was "chiefly as a result of the loss of a customer publishing contract".

In the US, revenue fell by 20%, as the company "anticipated", due to shinking print revenues and the closure of some publications. However, digital revenues rose by 24%, and the company claims that the growth in this area, along with cost-cutting measures and the sale of some US properties, should allow it to become profitable in the US again by 2013.

Author

Hannah Vinter

Date

2012-02-08 12:57

by Sean Carton

Why can't newspapers seem to make any money online?

That's the question I asked myself the other day as I ran smack up against The Baltimore Sun's paywall after having reached my 15 page per month (free) limit. I'm not a big reader of the Sun, but I was curious about what people were saying about Gordon Ramsay's "Kitchen Nightmares" visit to one of our local eateries. I clicked a link on Facebook that was supposed to lead me to a post on the Sun's food blog when I smacked right into the wall.

Continue reading on ClickZ

Author

Anton Jolkovski

Date

2011-11-29 09:57

Apple will launch its iAd mobile advertising network in the United Kingdom and France in December, and in Germany in January, MediaGuardian reported today.

The service, which launched in the United States on July 1, displays targeted ads in iPhones and iPod Touches, letting users stay within their current app. According to Brand Republic, the European version includes advertising from Nespresso, Perrier, Turkish Airlines, L'Oreal and Absolute Radio, among others.

"In just four months, we've doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue," Apple's vice president of iAd Andy Miller stated in a press release, claiming that users remained engage with the ads for an average of 60 seconds.

Miller also said the expansion would "create even more great opportunities for developers." The company, which hosts and sells the ads, allows third-party developers to keep 60 percent of the revenue they generate.

However, MediaGuardian reminded that "only two of the first 17 U.S. advertisers managed to use it for a campaign in the first month following launch, with just three more in August."

Author

Clara Mart

Date

2010-11-18 20:41

Thirty-three percent of Spain's free newspapers have reduced their personnel this year, a significant decline from the 50 percent that reported staff cuts in 2009, according to a survey conducted by the Spanish Association of Free Press, 233grados.com reported yesterday.

However, the study showed that 20 percent of the publications increased their staff numbers while 45 percent said their advertising revenue had declined. Last year, 79 percent reported advertisement losses.

According to the study, the biggest ad investors are the commerce and tourism sectors, which place ads in 76 percent of the Spanish free press. Other sectors include the automobile industry (34 percent), real estate (38 percent), mass consumption goods (31 percent) and banking (17 percent).

The increase in advertisement was offset by a 34 percent increase of advertising coming from education and health areas. Furthermore, 83 percent of the publications depend mostly on private ads, while only 17 percent relied heavily on the government.

The study surveyed 240 editors of free newspapers in the country.

Author

Clara Mart

Date

2010-11-11 20:01

The UK version of Wired magazine has launched its first iPad edition, priced at £2.39, Journalism.co.uk reported yesterday. From 2011, the Condé Nast publication will seek to offer monthly downloads, after studying both consumers and advertisers.

"We believe the key to a successful app edition is to use multimedia to enhance storytelling rather than to distract from it: to provide video when the user really needs to 'be' somewhere, and audio when you want to hear a music track, rather than using gimmicks simply because they're an option," said Wired UK Editor David Rowan, Media Week reported.

According to Media Week, a Condé Nast spokesperson brought to light that Wired was in the process of conceiving subscription offers for loyal readers who either access the iPad app or obtain print content.

The app permits both 360 and 3D views of pictures while also offering an issue overview, a drop-down contents page, animated infographics, interactive text as well as image galleries.

Author

Alisa Zykova

Date

2010-11-05 15:40

Micro-blogging start-up Twitter revealed that it is experimenting with including promoted tweets within a user's stream and observing how individuals react, CNet reported yesterday.

In a blog post, Twitter spokesman Matt Graves clarified that the company is looking "to display Promoted Tweets in a way that's both useful and authentic to the Twitter experience" and that the move was "deliberate" as well as "thoughtful," the Wall Street Journal reported. Graves added that the feature might be expanded only if the company feels like it was offering a "high-quality user experience."

Image via CNet

The display ads are paid for by advertisers (much like the sponsored links that Google has) and will only appear on users' timelines when they access Twitter from the third-party HootSuite service. CNet notified that the promoted tweets would vary in occurrence, depending on how relevant they are to each user. Ads that would not successfully appeal to audiences might be taken down or altered.

Author

Alisa Zykova

Date

2010-11-03 18:06

The Seattle Times announced this week a partnership with local TV station KING 5 to develop a local online advertising network, News&Tech reported.

Sales teams from both companies will offer ads to community blogs and niche publications and then share the revenue, explained The Seattle Times in an article.

"The Seattle Times already has strong content-sharing partnerships with many of these independent sites," said Alan Fiasco, Seattle Times Company's Vice President of marketing and sales, Broadcasting & Cable quoted. "Our new sales network will only make those partnerships stronger."

Further, KING Seattle President Ray Heacox said the ad network would also help local sites grow and increase their viability.

Author

Clara Mart

Date

2010-11-01 15:30

The United Kingdom's marketing services sector may face a drop amounting to nearly £750 million over four years as the state plans to decrease spending, Brand Republic reported today.

John Hawskworth, chief economist at PricewaterhouseCoopers, predicts that the industry (which includes advertising and media firms) may see a 6 percent plunge in net output during the period in question. The loss is relatively "above average" when analysed alongside other sectors like construction and doesn't include the domino effect across the marketing field, Brand Republic writes.

Image via Abaris Softech Incorporation

An article from Agence France-Press noted last week that a million people might lose their jobs, with half of them coming from the private sector, according to the Comprehensive Spending Review. Meanwhile, job cuts from the business services side may be close to 186,000.

Hawksworth explained that although the job cuts may pave the way for outsourcing initiatives, this may not necessarily be advantageous to the industry as a whole since the government already outsources a significant portion of marketing projects.

Author

Alisa Zykova

Date

2010-10-26 16:01

Yahoo plans to unveil a new feature called 'Y Connect' this autumn, emulating the Facebook Connect strategy to allow media publishers, Web developers and other websites to integrate elements of their services with Yahoo, the Wall Street Journal reported.

This move by Yahoo is aimed at helping Internet companies track user engagement and better target advertising offers, while increasing traffic to its site - a strategy already used by Facebook, the WSJ pointed out.

With the Internet service company struggling of late to increase traffic on its site and having recently revamped its search feature, "additional traffic is critical at this juncture," Mashable.com reported. The company has also been rumoured to be fighting off an acquisition attempt by AOL.

Through this Y Connect feature, users can register and log into media sites simply by clicking a Yahoo button and sharing their activity on media sites with other contacts on Yahoo. Content on non-Yahoo sites would be shared via Yahoo Pulse, a hub connected to Yahoo Mail accounts, according to the WSJ.

Author

Savita Sauvin

Date

2010-10-19 19:12

Shares of New York Times Co. was up more than 9 percent Monday, one of the biggest gainers on the New York Stock Exchange, after UBS released a note citing advertising growth at the publication, the Global and Mail reported.

The stock boosted to $8.77, a two-month high, before trading up 63 cents, or 7.9 percent, at $8.65.

According to UBS analyst John Janedis, who gave a "sell" recommendation on the stock, said that the number of ads in the paper is 4 percent ahead of last year so far in October, Editor and Publisher reported.

There was no comment available yet from the New York Times Co.

Author

Erina Lin

Date

2010-10-12 17:43

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