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advertising sales

The Newspaper Association of America reported a 7.3% loss in combined print and online advertising in 2011, according to Poynter.

The NAA listed $20.692 billion in yearly advertising revenue for print newspapers, a 9.2% drop from 2010, and $3.249 billion in ad revenue for online newspapers, a 6.8% increase from last year.

Adding $10 billion for circulation revenue, which the NAA does not report, Rick Edmonds of Poynter approximated newspapers to be a $34 billion industry. Edmonds noted Google’s yearly revenue, $37.9 billion, to demonstrate the dire state of the newspaper industry.

Online newspapers also had a particularly weak fourth quarter with only 3.1% growth in ad revenue, compared to growth reported during the first three quarters of 2011.


Gianna Walton


2012-03-16 13:35

Four French media groups, Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité, have launched AdMediaPremium, a private platform to sell the unsold advertising space on their websites, an article on Le Figaro reported.

As the article explains, the aim of this private marketplace is to restore the value of all the advertising on the media companies' websites through joining forces and audience. The four groups in fact have together an audience of 22 million unique visitors per month and a stock of 3 billion web printing.

The advertising rates on websites vary, the article continued to explain. The homepages displays “super premium” advertising, usually sold at high rates directly by the media group, while ads on the other pages, progressively displayed in less visible spaces of the site, have lower rates and are sold by external brokers who sell them to advertisers amongst millions of other unspecified sites. For this reason this huge inventory loses value, the article explains.

Through AdMediaPremium, the four media groups will regain control and value of the entire advertising on the websites putting together these “haute couture” and “ready-to-wear” different advert categories.


Federica Cherubini


2012-03-13 17:05

In mid December last year, 10% of adults in the US owned a tablet computer and 10% owned an ebook reader. According to a report published by PEW today, by early January this year both of these figures had jumped to 19%.

The same report estimated that the number of American adults who owned at least one tablet or eReader leapt from 18% in December to 29% in January.

Father Christmas's generosity seems likely to have a big impact on publishers. According to a poll by IDG Connect, 72% of 210 surveyed worldwide professionals say that they bought fewer newspapers after getting an iPad. According to the same research, as Paid Content reports, 70% of participants also said that they bought fewer books.

Although the sample data is small, the trends are obvious: tablet sales are booming, print is losing out.

The numbers are worrying for news organisations that still rely on print as their main source of revenue. The IDG Connect report notes that "for advertising- funded media (newspapers and magazines), the challenges are particularly substantial. Readers who can afford iPads tend to be more demographically desirable than those who cannot."


Hannah Vinter


2012-01-23 17:58

A rough economic climate made 2011 a hard year in Britain, both for local business and for local newspapers. But perhaps a problem shared is a problem halved for the two industries, as the Newspaper Society has named the winners of its Local Business Accelerators scheme, which supports new business while promoting local newspaper advertising.

The scheme, launched last year, and described as a "special partnership between your local newspaper and selected businesses in your community", encouraged UK start-ups to apply for a chance to win a three month advertising campaign with their local paper, as well as mentoring from a business expert.

The initiative is backed by Deborah Meaden from Dragon's Den, who will mentor the overall national winner, to be chosen later this year.

The first round of roughly 1,500 winners, who will have their ads hosted by 500 participating local papers, was announced two days ago. The winning companies were congratulated on Twitter by British PM David Cameron, who also acknowledged the local papers that supported the scheme.


Hannah Vinter


2012-01-13 15:04

by Rick Waghorn

Two quick stories to hopefully illustrate why I believe the salvation of local news in this country and beyond lies in reuniting Batman with Robin and once more pairing the local news reporter with his local advertising equivalent.

Earlier this autumn I served a request using the Freedom of Information Act on Norfolk County Council after it opted to collaborate with a well-known online advertising firm in Mountain View, California with regard to their online advertising provision.

Continue reading on TheMediaBriefing


Anton Jolkovski


2011-11-18 09:08

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