Wed - 13.12.2017

advertising revenues

British newspapers experienced a sporting spike in digital traffic during the London 2012 Olympic Games.

To take an example, the Guardian saw a 23 percent increase in average daily unique browsers, a 21 percent rise in average daily visits, and a 15 percent jump in average daily page views during the Olympics, as compared with figures from 17 days before the Opening Ceremonies. Not including mobile traffic, the site attracted a total of 39.9 million page views – 2.3 million per day, on average – between July 27 and August 12 for Olympic content alone.

These numbers tell a heartening story: the readers are out there.

As print circulation continues its long luge ride – the Guardian’s dropped by another 15.85 percent between July 2011 and July 2012 to 209,354, a rate of decline outpaced only by the Independent, which dropped by 54.28 percent to reach below 83,619 – such news is particularly welcome.


Emma Knight


2012-08-28 17:16

Advertising spending in Indonesian newspapers have "increased significantly since 2006," up more than 20 percent on average, a Nielsen media research firm executive told The Jakarta Globe yesterday. Conventional media advertising in newspapers and TV continue to dominate ad spending in the country, and ad spend has seen an overall increase of 54 percent year-on-year, Maika Randini explained.

With newspapers offering large display spaces, telecom companies have contributed to the largest advertising spend in conventional media accounting to Rp 1.3 trillion in the period between January to March 2010, out of the total ad spends in both forms of media amounting to Rp 13 trillion (US$1.46 billion), according to figures by Neilsen. The ad spends have seen an overall increase of 54 percent in comparison to last year figures.

Image: Maciej Dakowicz's flickr photostreamWhile the shift to digital medium has not been observed in Indonesia, Firman Kurniawan, lecturer of marketing communications at the University of Indonesia, predicts it will happen eventually.

"Advertisers still think it is more effective to place ads in newspapers because there is still no major change in the media consumption behavior of Indonesian people from conventional to digital," he said.


Savita Sauvin


2010-10-02 00:09

It isn't enough for newspapers to simply "be online," New York University Journalism Professor Jay Rosen told Le Monde. They must also put in place a payment plan, cater to the iPad or decide on a strategy that is "more radical," because Web-based ad revenues will not make up for declining print incomes.

The economic downturn was blamed for the drop in print ads, but publishers failed to recognise that advertisers would not be coming back, he said. A suitable economic model for dailies functioning alongside the Internet and tablets will have to include numerous revenue sources, each one delivering features on a smaller scale. For example, Rosen said that dailies could have one free and one payable application, have a part of the site that's free, or have specific information as paid-for features, but leave articles that contribute to the reputation of the title for free. Furthermore, the outlets could sell related products and services.

The difficulty might also be in sustaining the structure of the venture, taking into consideration that it was initially constructed to accommodate a different economic model. Rosen added that it might be simpler for titles that only recently emerged onto the market.


Alisa Zykova


2010-09-08 15:55

"Revenues set to stabilise in 2010-11, but long-term outlook is still negative," the title of the latest forecast for the U.S. newspaper industry released by Moody's Investor Services pointed out a "very cautiously optimistic forecast," Media Post reported.

According to the report, newspaper ad revenues will drop another 10 percent to 15 percent this year, but "may" finally bounce back in 2011, as the forecast for next year is ambiguous, ranging from another 3 percent decline to a 2 percent growth.

It's not such bad news for the industry as ad revenue plunged 22 percent in 2009, the Associated Press reported. The ratings agency still rated the outlook for the industry "Stable," according to analyst John Puchallain.

However, Moody's warns that in 2012 ad revenues could turn negative again and stay stagnant in subsequent years, which indicates "continuing long-term structural shifts away from print to digital advertising," according to the AP article posted on Business Week.


Erina Lin


2010-06-04 23:32

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