Date

Fri - 24.11.2017


advertising revenue

The Trinity Mirror has reported decreases in operating profit due to declining advertising revenue; however, those ad revenue losses are slowing, The Financial Times reported.

The newspaper publisher's adjusted operating profits fell from £80.5 million to £49.1 million over the course of about six and a half months. Revenue dropped from £460.8 million to £383 million and the Mirror attributes £65.6 million of that fall to lost ad revenue. However, the numbers beat market expectations for the first half of the year.

The decline in ad sales is slowing, and thanks to that plus cost cutting measures, Trinity Mirror saw shares rise by 15 percent, according to Reuters. The UK publishing group said it expects numbers to continue to improve throughout the second half of the year.

In order to offset losses due to declines in the ad market, a series of cutbacks and layoffs have been imposed by the Trinity Mirror, which have been met with resistance by the National Union of Journalists.

Author

Leah McBride Mensching

Date

2009-07-30 11:02

Attributor, a start-up that offers ad revenue sharing services to newspapers and blogs, "wants to bring the ad networks into the mix, to allow them to be the revenue distributor that looks not only at the site that offered up the news story but also the news outlet that created the story," ZDNet Senior Editor Sam Diaz commented in his blog.

Diaz applauds the start-up's business model, saying the proactive approach to generating revenue from news aggregation is sorely lacking amongst newspaper executives who, according to Diaz, "knew only one way to respond: cry foul" when they saw their old business models being challenged.
Ultimately, Diaz writes that Attributor offers as "a smart idea that could be part of the overall transformation" of the new business models for newspapers, which must find a way to turn a profit from their aggregated content.

The New York Times referred to Attributor as "more carrot than stick." Although the start-up's plan faces legal obstacles, it has received the attention of The New York Times Co., the Washington Post Co., Hearst, MediaNews Group, Reuters, McClatchy and Conde Nast.

Author

Leah McBride Mensching

Date

2009-07-29 00:40

Two major Australian newspapers have threatened to pull their advertisements on Google as a form of protest against the recently launched Google Maps Real Estate service, an aggregator of real estate listings found on other sites, The Inquisitr reported.

Australia's News Ltd. and the Fairfax group, which own prominent real estate sites, are on the defense against the new site, which they see as a competitor to their respective Realestate.com.au and Domain.

In a statement issued by Fairfax addressing the threat to pull ads, the group stated: "we are obviously not keen to support a would-be competitor with our revenue."

Visitors to Google Maps Real Estate can conduct searches using a variety of options, including neighborhood, size of the property and the price range. While real estate agencies can directly list their properties on the sites, independent sellers must have information on their home aggregated from another site in order for it to appear on Google's Web site.

An article appearing the Sydney Morning Herald pointed out that Realestate.com.au and Domain both get one third of their traffic from Google, which may give pause to protest plans.

Author

Leah McBride Mensching

Date

2009-07-27 17:39

Advantage Newspaper Consultants and Tribune Media Services have formed a joint agreement granting Tribune's local advertising contracts to ANC, which will take over sales representation, customer service, invoicing and billing, according to a press release posted on PRWeb.com.

Advantage President Timothy O. Dellinger said the partnership is "about building relationships and working together to ensure that newspapers continue to have a strong, professional partner in local TV magazine and online ad sales services during a time of economic uncertainty."

Jay Fehnel, vice president of Tribune Media's entertainment products, said the partnership is beneficial to both sides. "Under this new relationship Advantage will provide more newspaper publishers with great ad-sales services that generate incremental revenue, while TMS focuses on providing the best entertainment information products and services."

Author

Leah McBride Mensching

Date

2009-07-24 13:09

Google executives expect video sharing site YouTube, owned by the search giant, to turn a profit in not too long, the company's chief financial officer told analysts in a conference call, Dow Jones reported Friday.

"We're really pleased both in terms of its revenue growth, which is really material to YouTube and, in the not long, too long distance future, we actually see a very profitable and good business for us," said Patrick Pichette, according to a Dow Jones article, posted by The Australian.

He said YouTube has a "very credible business model," in response to statements by analysts that questioned whether the cost of streaming millions of videos supported by minimal advertising is sustainable.

In an earnings call Thursday, Google CEO Eric Schmidt said the video sharing site is "now on a trajectory that we're very pleased with," according to Reuters.

Jonathan Rosenberg, head of product management and marketing, said on Thursday that the number of people viewing ad-supported videos more than tripled in the past year, enabling the site to monetize "billions of views of partner videos every month."

Author

Leah McBride Mensching

Date

2009-07-17 21:43

Regional newspaper publisher Newsquest has posted a 36.9 percent year-on-year drop in ad revenue for the months of April, May, and June Press Gazette reported.

Gracia Martore, chief financial officer for Gannett, Newsquest's parent company, seemed neither surprised nor disheartened by the figures saying, "we continue to position the company for the eventual rebound in the economy and the evolving media landscape as we navigate through this unprecedented economic storm."

Newsquest saw drops in advertising mostly in classified, car and recruitment areas. Newsquest publishes 17 titles in Britain, making it the second largest regional newspaper publisher.

Author

Leah McBride Mensching

Date

2009-07-17 15:52

Gannett Co. is not likely to make any financial improvements in the next quarter, according to J.P. Morgan analysts Alexia Quadrani and Monica DiCenso, reported Editor & Publisher reported Thursday.

Quadrani and DiCenso predict another "weak quarter" for Gannett, which is set to release its financial statistics July 15. J.P. Morgan expects the publishing firm's advertising revenue to have fallen by 32 percent through the second economic quarter, with "severe revenue declines," anticipated for its flagship, national paper USA Today.

"Advertisers and local media operators that we spoke with remain very cautious on the outlook for local ad spending, in spite of easing comps, leading us to believe that we may not have reached a bottom yet in the market," Quadrani and DiCenso wrote, according to E&P. "We believe the anticipated weakness at Gannett will set the tone for another depressing reporting season in the newspaper universe."

The predicted loss comes despite extensive cost cutting measures, including the recent announcement of a planned 1,400 job cuts. However, the analysts said the speed of the advertising declines could not be offset by the moves as the consolidated EBITDA is forecast to decline to US$247.5 million in the second quarter, a margin of 17 percent.

Author

Leah McBride Mensching

Date

2009-07-10 17:02

While the Inland Press Association reports an overall 77.6 percent profit drop for the newspaper industry, papers with a circulation of below 15,000 remain above water, boasting a gross revenue growth of 2.5 percent for the five-year period ending in 2008, the Inland Press Association reported Tuesday.

Frank Reed, of Marketing Pilgrim, posits that the growth in ad-related revenue could be due to "the lack of online hyperlocal content thus allowing the paper to still be relevant." Less business expenses, overhead and debt could also be part of smaller papers' success.

In particular, smaller local papers have seen their classified ad sales increase. The Inland Press Association found an example of one paper that saw its classified ads revenue increase by 210.4 percent in the course of four years. However, the paper ultimately saw its profits drop by 30 percent.

According to the Inland Press Association, "it would be a mistake to think that the Internet and the bad economy have resulted in declining profits at all U.S. dailies."

Author

Leah McBride Mensching

Date

2009-07-09 16:19

Salon Media Group will pay bloggers for their Open Salon site with money generated from Google AdSense ads BizJournals.com reported.

From now on, bloggers can count on revenue from as many as three ads appearing on their page. Advertisements for Salon Media will also appear on bloggers' pages.

In a press release from the company Open Salon's director Kerry Lauerman said the decision reflects the company's attitude towards its members saying, "Our philosophy from the get-go here has always been that we're publishing partners with our members...we've always understood that if we profit, they need to profit, as well."

Author

Leah McBride Mensching

Date

2009-07-08 16:26

The nonprofit online news site MinnPost will offer "real time" advertising using platforms such as Twitter or RSS feeds to publish updated offers and advertisements for local businesses at under $100 a week Poynter Online reported.

Creator and publisher of MinnPost Joel Kramer said the intention of this new ad format is "to create a fast-paced marketplace, full of advertisers' messages that are newly posted and thus up-to-date."

If it proves to be successful, this new form of frequently updated advertising could supplement losses in ad revenue from national clients, large local businesses and public ordinances.

Author

Leah McBride Mensching

Date

2009-06-29 17:00

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