Date

Sat - 18.11.2017


advertising revenue

UK regional publisher Johnston Press announced a 5.4 percent plunge in ad revenue during the 18 weeks prior to November 6 that was accounted for by a deteriorating public sector and recruitment advertising, Business7 wrote today. However, Reuters pointed out that the fall was slightly less than during the first half, which was 6.3 percent.

"Despite the decline in total advertising revenues being slightly worse than previously anticipated, this has been largely offset by increased cost savings and therefore it is expected that the outcome for the year will be satisfactory," Johnston said, Hold The Front Page reported.

The plunge in print ad revenues (not counting recruitment) during the second half of 2010 leveled to 2.5 percent. Although property advertising received a boost, recruitment ads sunk by 29 percent since last year.

Johnston hinted that public sector ad market was "particularly difficult "but it only constituted nearly 9 percent of Johnston's total ads in the third quarter, Busiiness7 informed. The publisher explained that this drop was "sufficient to slow the overall rate of improvement in advertising performance," a report by MediaGuardian stated.

Author

Alisa Zykova

Date

2010-11-10 17:33

Russian-language social networking site VKontakte revealed that during the third quarter, it generated triple the revenue from targeted ads, reaching almost US$1.5 million a month, Lenta.ru reported today. Vedomosti hinted that the growth is expected to continue.

The Facebook competitor gained between $5 and $6 million during the first nine months of 2010. According to VKontakte's Operating Director Lev Leviev, the growth was due to the launch of a new ad system that caters to factors such as geographic location, interests, gender and age.

Last year, the social network made $34.5 million. Vladislav Kochetkov, analyst for investment group Finam, predicted that in 2010, earnings would grow by 60 percent to $55 million.

The site had a large audience and a good targeting system, said Maria Chernitskaya, general director of context-ad firm iContext. Lenta.ru outlined that VKontakte is the largest Russian-language social site with over 70 million registered users.

Author

Alisa Zykova

Date

2010-10-14 15:30

Prominent business daily The Financial Times has generated more than £1 (US$1.58 or €1.14) million in advertising revenue through its iPad application, MediaWeek reported Tuesday.

"My job is to make the FT brand sweat. "Print [advertising] isn't dead but media owners are just having to find new ways to put [different models] together," Ben Hughes, the paper's deputy chief executive, said at the MediaGuardian Changing Advertising Summit, the Guardian wrote.

Image: Brand Republic


The app was launched in May and serves more than 400,000 paying subscribers. According to the Guardian, it accounts for 10 percent of new digital subscriptions. Print ads only make up 40 percent of FT's total profits.

Hughes outlined that the shifts in the ad industry were not restricted to ventures arising from new technology and that the publication was branching out into other areas (like events), the Guardian added.

In the following two week after the app was launched, the outlet saw three times more downloads (130,000 to be exact) than its iPhone app, Brand Republic pointed out.

See also:

Author

Alisa Zykova

Date

2010-10-13 16:16

To explore the potentials of mobile marketing for advertisers, ad agencies and retailers, Irish free commuter daily Metro Herald has partnered with a mobile Internet service company to provide users with quicker means to respond to advertisements on print by scanning QR codes, SiliconRepublic.com reported Tuesday.

As a part of the deal, the newspaper will work in tandem with the Digital Reach Group to use Quick Response (QR) codes on print advertisements. The Irish Independent explained how QR codes work: "QR codes are barcodes embedded in advertisements that can be scanned by a reader using their smartphone to access extra information on their phones." While enabling users access to additional content on mobile devices, a simple point and scan will allow them to download mobile apps, enter competitions, receive a special offer or voucher, call or text.

This move by the newspaper is aimed at boosting its advertising portfolio, by integrating the digital interactive response element to the print ad campaigns, according to SiliconRepublic.com.

Author

Savita Sauvin

Date

2010-09-17 16:36

The Washington Post will run a two-inch strip across the bottom of its front-page on Sunday, the UpshotNewsBlog on Yahoo reported yesterday.

For the very first time, the newspaper ran a cover-wrap ad campaign for Capital One on its Sept. 5 print edition, which gave information about the conversion of Chevy Chase Bank to Capital One, Edito & Publisher reported today.

Image: UpshotBlog on Yahoo! News

With a sharp decline in advertising revenues observed by all major print publications in recent times, many leading newspapers are embracing the front-page display ad as a creative route to maximise ad revenues, including The Wall Street Journal, The New York Times and The Los Angeles Times.

Author

Savita Sauvin

Date

2010-09-14 22:08

New Jersey's largest newspaper, The Star-Ledger, will cut salaries and offer voluntary buyouts to employees in a move aimed to reduce costs, The Associated Press reported yesterday.

The Newark daily, which is owned by Advance Publications, is expected to lose US$10 million this year as advertising revenues continue to decrease, publisher Richard Vezza said in memo sent to the staff (reproduced by Poynter Online). In 2009, the company's losses reached $9 million.

This the third round of buyouts since 2008, when Advance Publications threatened "to close or sell the Star-Ledger if it didn't get at least 200 buyouts from the paper's then-756 non-union full-time workers," Editor & Publisher explained. So far 300 employees have left.

The buyout plan is available for non-union employees hired before January 1, 2006, and it includes one year of salary and medical benefits. The company will also restructure salaries "based on job duties and what newspapers of a similar size and situation are paying for those jobs," Vezza wrote.

Author

Clara Mart

Date

2010-09-08 16:10

In an attempt to ramp up its advertising model, Twitter has hired two employees to sell ads, Jennifer Valentino-DeVries reported today for Wall Street Journal Blogs.

The microblogging site has hired Amanda Levy, the first ad saleswoman for review site Yelp, and Dan Coughlin, former director of media sales at Facebook. Levy will be Twitter's sales director in the Western region, while Coughlin will be sales director for the East. In an e-mailed statement, Twitter's chief operating officer, Dick Costolo stated that the company is "putting together a top-flight sales team as we begin to open our Promoted Suite of products to more companies," according to the WSJ.

Both Levy and Coughlin will report directly to Costolo, and will focus on building out the "Twitter Promoted Products" area of the company, which consists of Promoted Tweets and Trends, TechCrunch explained yesterday.

AdAge reported that although Twitter has only experimented with ads and promotions in the past, future plans call for increasing revenue in the fourth quarter while testing different types of ad units.

Author

Leah McBride Mensching

Date

2010-08-11 00:32

For years, American dailies have relied on a traditional business model in which about 80 percent of revenue comes from advertising and 20 percent from circulation. But now, according to a study conducted by Harvard University, the old rule of thumb has changed, The Guardian reported on Friday.

"We're moving into an era of 'reader revenue,' one that will roll up print subscriptions, single print copies, digital pay per view, digital subscriptions, all-access (across platform) subscriptions, memberships and more," said Ken Doctor, who leads the research.

As ad revenues have declined from $50 billion in 2000 to $24 billion in 2009, newspapers have increased their single copy and subscription prices and have started to look at other ways to gain revenue. The overall effect is greater circulation revenue, El Mundo informed.

Based on data from the second-quarter reports, the survey shows, for instance, that The New York Times revenue is 40 percent from circulation and 53 percent from ads. Other American publishers that are moving away from the old business model are:
- Scripps: Circ: 28 percent, Ads: 67 percent, Other: 5 percent
- Gatehouse: Circ: 27 percent, Ads: 71 percent, Other 2 percent

Author

Clara Mart

Date

2010-08-09 15:57

Trinity Mirror today reported a 25.7 percent operating profit increase to £61.7 million in the first six months of 2010, enhanced by a £2.7 million profit and £18.2 million revenue generated from the recently acquired Manchester Evening News and 35 other regional publications, MediaWeek informed.

In March, the company bought the Guardian Media Group's Regional Media for £44.8 million. The deal "has helped to boost the group's income, which would have suffered a 5 percent drop without it," MediaGuardian explained.

"The acquisition of GMG Regional Media was a clear demonstration of our ability to lead consolidation in regional media in a way that adds substantial value for shareholders," Trinity Mirror CEO Sly Bailey state in a press release.

Overall, the publisher of the Daily Mirror kept the group's total revenues at £382 million, slightly down from the £383.0 million gained in 2009. According to the company's report, 46 percent of the total revenue comes from advertising.

Author

Clara Mart

Date

2010-07-29 22:12

Postmedia Network Inc., which recently purchased Canwest's newspaper division, said the dailies' revenue had increased by 1 percent to 259.2 million dollars in the third quarter of the fiscal year, the Winnipeg Free Press reported yesterday.

The company's good results are due to an overall 2 percent growth in advertising revenue. The gains were registered despite the continued losses of classified, retail and insert ads, The Toronto Star informed.

However, the newspaper ad increase offset a decline of 16 percent in digital media revenue, partly related "to a change in allocation between reporting segments," Editor and Publisher explained.

The newspaper chain, which has 11 dailies and 26 community newspapers in Canada, also reported a 2 percent circulation decline.

Author

Clara Mart

Date

2010-07-23 18:13

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