Wed - 13.12.2017


Digital subscribers are accounting for an ever-more-generous slice of American newspapers’ circulation pumpkin this Halloween, according to the Audit Bureau of Circulation (ABC)’s latest biannual study of 613 daily newspapers and 528 Sunday titles.

Overall, daily circulation has remained flat in the six months ending September 30, dropping by a mere 0.2 percent compared to the same period last year. But behind this placid mask, digital circulation— encompassing paid and restricted-access websites, mobile apps, PDF replicas and e-reader editions— rose as a proportion of total circulation by over 5 percent. It now accounts for an average of 15.3 percent of newspapers’ total circulation, up from 9.8 percent a year ago.

Leading the digital pack is The New York Times, with a circulation of over 896,000 across its digital platforms (with the data measurement caveat that one user accessing NYT content from multiple digital platforms may be counted more than once). Over half of subscriptions to The Times are now for digital editions.


Emma Knight


2012-10-31 17:30

Statistics released on Wednesday morning by the National Readership Survey have given many quality news titles in Britain reason to be cheerful. Healthy online audiences are proof that falling print circulation at “broadsheet” publications is a result of reader migration to digital editions, not a lack of interest in the news product itself.

For the first time ever, the NRS has taken into account both online and print audiences in its evaluation of readership numbers for British newspapers and magazines. The results produced by the NRS differ to some extent from those posted by the Audit Bureau of Circulations; the ABC’s data is based on the sales and traffic figures provided by individual publications, while the NRS instead uses statistics collected from a joint Nielsen and UKOM survey of 3,500 people.  


Amy Hadfield


2012-09-12 14:11

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