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As users spend more and more of their time on Facebook and Twitter, a strong social media strategy is becoming increasingly crucial to the survival of any news organisation.

We all know this is true, but we’re still left with the question – exactly how should media companies approach social media? Where should publishers efforts be focused, and what should the be measuring in order to gauge their success?

Cathy Ma, Head of Social Media for IPC Media, which publishes NME, Marie Claire, In Style and Horse & Hound, among many other UK magazines, gave some answers to these questions at the Social Media World Forum in London, where she presented a guide on to how to set up a social media strategy and measure its success.

Ma says that the “holy grail” of social media success comes from finding the right audience, maintaining a relationship with them and then monetising the relationship.


Hannah Vinter


2012-03-27 14:20

According to the 2012 annual State of News Media report, more Americans than ever own and receive news from smartphones and tablet computers, the Pew Research Center reported.

survey of 3,000 adults conducted by the Pew Research Center’s Project for Excellence in Journalism found that 44% of people over 18 now own a smartphone, while 18% of adults own tablets—a 50% increase in tablet usage from the summer of 2011.

The survey found that, of the majority of Americans who own a desktop or laptop computer, more than half also own a smartphone. In addition, it found that almost a third of smartphone owners also own a tablet. Overall, 13% of the adults surveyed owned all three devices.

For more on this story, please see our sister publication


Gianna Walton


2012-03-20 18:26

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