Date

Wed - 13.12.2017


newsroom integration

El Pais is putting its digital first foot forward…

Over the past few months, the Spanish daily has been introducing major changes to its digital products, gradually shifting sections of the paper over to a new platform and CMS. On the February 22 it unveiled a fully redesigned web page, with improved navigation, easier sharing and more sophisticated search functions.

The innovations are part of a radical change in newsroom culture at El Pais. “We’ve shifted our center of gravity at the newsroom – in the past it used to be print, but now it is digital,” wrote the paper in a blog post last month.

But rather than just emphasizing the value of digital over print, El Pais has also stressed that it has integrated its newsroom to prioritise content over platforms altogether.

“Until now, we spoke about ElPais.com when we were referring to online content. But in this new age, we’re dropping the “.com” and the whole El Pais newsroom is working, regardless of the platform where content is published – in print, on the web, on mobile or tablets – to the same standards of quality and rigour,” declared the paper, as it unveiled the new design, “El Pais is El Pais, no matter where you read it.”

Author

Hannah Vinter

Date

2012-03-07 12:09

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