Date

Wed - 29.03.2017


mobile

Considering the shift in consumer preferences toward digital content, many newspapers and magazines have been combating steady declines in circulations and decreasing print ad revenues for quite sometime. The U.S News Media Group, publishers of U.S. News & World Report, will discontinue publishing print editions of the news weekly after the December issue, which will be the last print edition sent out to all subscribers, Bloomberg.com reported last week.

Being among the topmost three news weeklies in United States after Time and Newsweek, the media group management informed in a memo to staffers about the transition to a predominantly digital publishing model with selected, single-topic print issues, Poynter.org reported.

This shift to the digital only medium will not result in more layoffs, Brian Kelly, editor of the weekly news magazine assured, CBCCanada reported. While most of the news content will be available for free on the news site, Bill Holiber, president of the U.S. News Media Group, said the move "allows us to continue to grow our online business and to take advantage of the emerging platforms for distributing information."

Author

Savita Sauvin

Date

2010-11-08 18:18

To help readers catch up on all the happenings during the week, Yahoo! News has launched a "Weekend Edition" to cater to the working masses, TheFasterTimes.com reported last week. The edition is sponsored by General Motors division, Buick.

The Yahoo! News Weekend Edition will offer compelling original video and relevant editorial content programmed for the weekend audience, while helping the sponsor engage with the more than 90 million monthly unique visitors, according to the press release posted on BusinessWire.com.

"With Weekend Edition, we've established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience," Mark Walker, vice president and head of Yahoo! News stated in the press release. "This program also aligns perfectly with Buick's target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition."

A new branded segment will integrate the Buick brand into video and editorial content in a premium-content environment called, "Discovered by Buick", which will provide the brand an opportunity to connect with Yahoo! users, according to BizJournals.com.

Author

Savita Sauvin

Date

2010-11-08 18:05

The Washington Post has launched an app for the iPad, which is free until mid-February 2011, according to a press release. The app requires registration.

"The Washington Post App for iPad is more than just an extension of our paper or website. It's an innovative, portable experience with our content that enables users to interact in a multi-dimensional way. Users can take full advantage of the experience that the iPad offers through our rich destination pages that provide everything a reader would want around a topic in one comprehensive place," said Raju Narisetti, managing editor, The Washington Post.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-11-08 16:06

Tech manufacturer LG Electronics is planning to launch a tablet computer in the first quarter of 2011, The Inquirer wrote yesterday. The device will be powered by Google's upcoming Android Honeycomb 3.0 operating system.

The device, christened as LG Optimus Pad, will have an 8.9 inch touchscreen and will cater both to domestic and international markets, according to a senior official from the South Korean company, TechTree and Info Sync reported.

Image via Tablet Crunch

Author

Alisa Zykova

Date

2010-11-05 16:05

The UK version of Wired magazine has launched its first iPad edition, priced at £2.39, Journalism.co.uk reported yesterday. From 2011, the Condé Nast publication will seek to offer monthly downloads, after studying both consumers and advertisers.

"We believe the key to a successful app edition is to use multimedia to enhance storytelling rather than to distract from it: to provide video when the user really needs to 'be' somewhere, and audio when you want to hear a music track, rather than using gimmicks simply because they're an option," said Wired UK Editor David Rowan, Media Week reported.

According to Media Week, a Condé Nast spokesperson brought to light that Wired was in the process of conceiving subscription offers for loyal readers who either access the iPad app or obtain print content.

The app permits both 360 and 3D views of pictures while also offering an issue overview, a drop-down contents page, animated infographics, interactive text as well as image galleries.

Author

Alisa Zykova

Date

2010-11-05 15:40

U.S. publisher Southwest Newspapers has launched iMarketplace.mn Mobile, an application and text service intended to assist businesses in the southwest suburbs of Minneapolis in devising a text-message subscriber list, Pitch Engine revealed today.

"The service is a great way to connect with mobile users," said Jennifer Sorenson, Southwest's advertising sales director. "By building a text-message subscriber base, businesses build a bigger customer base."

Businesses will be able to issue weekly offers and deals on iMarketplace.mn. The publisher will then proceed to include them in all 10 of its print titles, build advertising material for companies to attract users towards the mobile feature and finally, to market the app for smart phones across the publisher's websites.

The venture was devised in collaboration with Zip2save.com, a national enterprise that provides coupons, weekly circulars, Internet shopping deals, travel promotions and other deals.

Author

Alisa Zykova

Date

2010-11-04 23:32

As publishers continue to look for new revenue streams, 27 percent of American and Canadian publishers "expect mobile to significantly impact their revenue in just two years," according to an online survey conducted by the Audit Bureau of Circulations, Poynter.org reported today.

Twenty-eight percent said they believe sponsorships will bring advertising revenue, followed by search (22 percent), video (21 percent), banner ads (19 percent) and pop-ups (19 percent), paidContent.org revealed. But publishers said they would not rely only on advertisements and plan to charge subscription fees to the applications.

"Many magazines and newspapers are already implementing their plans and tweaking their offerings while others are following close behind," ABC president and managing director Michael Lavery stated in a press release.

Although 78 percent of those surveyed disagree with the idea that print publications will eliminate their print issues, 63 percent said e-readers "would become vital distribution channels for their publication." For instance, 60 percent of newspapers publishers plan to develop an iPad application in the next six to twelve months.

Author

Clara Mart

Date

2010-11-04 20:45

Apple's iPad is expected to be officially available on the Russian market during the second week of November, Utro.ru reported Monday. According to Vesti, the device will be sold at the same price across all carriers starting from November 10 or 11.

Vesti outlined that an iPad with a Wi-Fi option and memory capacity of 16, 32 and 64 Gb will cost RUB19,990 (€462 or US$650), RUB23,990 (€555 or $780) and RUB27,990 (€647 or $910), respectively. Devices with a 3G feature will cost RUB24,990 (€578 or $812), RUB28,990 (€671 or $942) and RUB32,990 (€763 or $1073) for the same respective memories.

Rossiiskaya Gazeta reports that Russian citizens will be paying more for the device than Americans or the Japanese, but less than Germans and Italians. Industry experts predict that global sales of tablets in 2010 will be close to 19.5 million, Cumpulenta says. Next year, the number could escalate to 55 million devices.

The iPad might bump off its largest competitor in the country, Samsung's Galaxy Tab, according to J'Son&Partners Analyst Sergei Savin, RIA Novosti informed. Mobile Research Group Analyst Eldar Murtazin mentioned that no other tablet manufacturer could attain the same presence as Apple in the field.

Author

Alisa Zykova

Date

2010-11-03 16:37

On Monday, Tech giant Samsung was the first advertiser to feature display ads on the mobile version of YouTube, The Next Web announced. Four different ad formats were displayed over a 24-hour time frame, each one containing links to the mobile Galaxy Tab YouTube site.

It ran a promotional campaign for its Galaxy Tab device titled "Life Without Limits," according to Marketing Magazine. The ads showcased the tablet's portability and its relative lower weight, when compared to other devices such as Apple's iPad.

Image from Tech Tree

The campaign would also present across in-game ads on the Sony Playstation, Facebook, Web searches and print ads. Furthermore, Samsung teamed up with newspapers the Financial Times and London's Evening Standard, Marketing Magazine added. The Times announced a Samsung Tab app that grants the device's users free access until December 1.

Author

Alisa Zykova

Date

2010-11-03 16:12

Research from Canalys and NPD Group revealed that sales of Android-based phones in the third fiscal quarter amounted to 44 percent while iPhones had 23 percent coverage of the U.S. market, the Washington Post and Apple Insider reported today.

Image from Mobile Marketing Watch

"Android has been well received by the market and in some geographies it is becoming a sought-after consumer brand. It has rapidly become the platform to watch, and its growing volumes will help to entice developers, ensuring consumers have access to an increasingly rich and vibrant mobile content and application ecosystem," said Pete Cunningham, Canalys Senior Analyst.

Android had a year-on-year jump from 3 percent in 2009 and a second quarter presence of 11 percent, ZD Net informed. Research in Motion's (RIM) BlackBerry sales plunged from 46 to 22 percent since last year while Apple saw a less drastic shift from 29 to 23 percent.

Author

Alisa Zykova

Date

2010-11-01 17:37

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