Date

Tue - 12.12.2017


mobile

The Financial Times has unveiled a new mobile Web site, but has not yet decided on a business model for the new site, paidContent UK reported Tuesday.

Although users accessing the site via their personal computers must subscribe to read more than 20 articles, like the old FT mobile site, the new one allows readers to view everything but one column for free "for the time being," according to FT.

"We've integrated the site with Bango to identify users as they come through. We're keeping our option open in terms of business model - we could go down the micropayment route, we could keep the content free or we could do ad-supported," Steven Pinches, FT product manager, told paidContent UK.

Currently, the FT mobile site, m.ft.com, runs banner ads. However, advertisers are seeking integrated PC/mobile packages, Pinches said, paidContent UK reported.

Author

Leah McBride Mensching

Date

2009-01-28 22:12

Singapore's Straits Times launched a new iPhone application Monday, which allows mobile readers to access all the latest breaking news stories as they are published on the StraitsTimes.com through a free download via Apple's iTunes programme.

Launching the mobile application is important, now that mobiles have reached critical mass in Singapore, The Straits Times reported.

"The iPhone is now popular with Singaporeans and we always go where the readers are," said Yeong Ah Seng, Digital Technology Editor.

The paper said it will continue its efforts to engage online as well as mobile readers in 2009. It re-launched the StraitsTimes.com Web site last August, providing more free news content to its Web readers.

The Straits Times also has a subscription-based product online, which offers the print edition online through three channels: A Web site separate from the free site, a newspaper-lookalike e-paper and a downloadable e-reader programme, according to The Straits Times, posted on Asia Media.

Author

Erina Lin

Date

2009-01-15 00:05

Jagran Prakashan, publishers of the Indian paper Dainik Jagran, has unveiled a news mobile portal in Hindi, Wap.Jagran.com, afaqs! reported.

The title already has a portal offering national, international, sports, business and breaking news, but with the mobile location-based technology, it now can provide district-level news to people across the country.

According to Rajeev Dhal, country head of J9 Ventures, the division of Jagran Prakashan that developed the portal, "It is quite obvious that there is a dearth of Hindi news content in the mobile space and there are a number of consumers in India who want to access Hindi news content on their mobiles."

"News will remain the primary focus of the mobile portal," Dhal added, according to afaqs!. "We have plans to introduce citizen journalism on the mobile site and enable our users to upload photos and news on the site. We will offer localised news content as well. This implies that users can opt for news related to their districts. News from more than 200 districts will be integrated and made available to users."

The site will soon also feature content including cricket scores, school results and jokes, as well as free downloads of entertainment and spiritual wallpapers, afaqs! reported.

Author

Erina Lin

Date

2009-01-14 23:20

Mobile video still reached only very few people in the U.S., but the numbers are in a rise, according to a new report issued by Nielsen, Media Week reported.

According to the study, only 10.3 million, or 5 percent of U.S. mobile subscribers access video content on their phones in a given month. However, the numbers increase 14 percent from 2007, mostly thanks to more Internet-friendly phones available in the market.

About two-thirds of mobile Web video viewers are viewing via the mobile Internet. Paid subscription services and purchased downloads still account for sizable share, Media Week reported.

iPhone users are aggressive regarding mobile video. More than one out of three iPhone users watch video on their devices on a regular basis, according to Nielsen. During Q3 of 2008, only 11 percent of all mobile video viewers did so using an iPhone.

Not surprisingly, YouTube topped as the most popular mobile Web video destination. According to Nielsen, about three million unique users accessed YouTube via their mobile devices in the third quarter of 2008, Media Week reported.

Author

Erina Lin

Date

2009-01-10 03:02

Internet cafes are out, and wireless is in, as Wi-Fi hotspots are dotting more of Indonesia and leading wireless to double in the past year, The Jakarta Post reported Thursday.

"Since we lowered our prices a year ago, customers using the Speedy dedicated line have risen from 5,000 in 2007 to 14,000 in 2008," said I Ketut Purwa, public relations secretary of the Bali branch of Telkom Indonesia.

Wireless has been added mostly in public places in the country, such as universities, cafes and hotels, The Jakarta Post reported in an article posted by Asia Media.

Global Xtreme, another Internet service provider, is also seeing a surge in usage.

"Most of our customers are villa owners. But currently more and more providers are appearing on the market which makes it hard to expand," Dia Ayu Widiastuti, head of Global Xtreme's customer service, told The Jakarta Post.

Author

Leah McBride Mensching

Date

2009-01-10 00:46

Singapore Press Holdings (SPH) has extended its location-based advertising (LBA) SMS service to SingTel and StarHub, Brand Republic Asia reported.

The service was launched in November 2007 and has previously only partnered with M1. With all three telecom players in the country participating, it is expected to reach up to more than four million subscribers, or 80 percent of Singapore's population.

"Location-based advertising offers high returns to the savvy marketer who spends his or her marketing dollar cost-effectively," said Raymond Teoh, assistant vice president of SPH marketing division's interactive business unit, according to Brand Republic Asia.

The partnership will also allow telecom companies to leverage SPH's business across various platforms, including 17 newspaper titles, more than 100 magazine titles and other online products.

Author

Erina Lin

Date

2009-01-09 05:28

Devices using the U.S. network provider Verizon Wireless will employ Microsoft's Live Search as the default search engine instead of Google, Microsoft CEO Steve Ballmer announced at the 2009 Consumer Electronics Show in Las Vegas on Wednesday, Fortune reported.

The "strategically critical" deal will be implemented in the first half of 2009 and will last for five years, according to Fortune. Microsoft's competitor Yahoo! has agreements with mobile phone operators companies AT&T and T-Mobile while Google's search engine serves network provider Sprint.

Microsoft previously mentioned that it may provide guaranteed payments of amounts ranging between US$500 million to $650 million to Verizon Wireless that would be spread out over the five-year period. However, monetary rewards may not be the focus of the venture, Fortune reported in an article posted by CNN Money.

The mobile search engine field is expected to expand as smartphone use gains popularity. Nielsen Mobile data shows that only 20 percent of current mobile phone users utilize search engines. Mark Mahaney, an analyst for Citi, predicted that the industry may jump to US$2.3 billion by next year, according to Fortune.

Author

Alisa Zykova

Date

2009-01-09 05:18

Airwide Solutions research last month has shown that text message use across some European countries is growing by 3.3 percent every year while multimedia messages are seeing a 9.2 percent increase in the region, eMarketer reported Monday.

"Whilst an increase in mobile messaging traffic is certainly good news for the industry, it also underlines the need to ensure that an operator's underlying infrastructure is efficient and equipped to support the increase in traffic volumes over the years ahead," Airwide Chief Marketing Officer Jay Seaton told eMarketer.

Revenue from vocal services on mobile devices has been declining and network operators may be shifting focus to mobile data services to boost profits. According to eMarketer, carriers are seeing a rise in all kinds of messaging services.

Users from the United Kingdom, France, Germany, Italy and Spain are texting more, eMarketer reported. In the United Kingdom, 25 million text messages were sent per day last year. Texting by individuals with incomes of £30,000 and higher is augmenting at a rate of 16.9 percent annually.

Tags

Author

Alisa Zykova

Date

2009-01-06 05:12

ZDNet's Mark Brill predicted on Monday that the mobile industry will grow in 2009, pointing out that mobile marketing in particular will see a rise.

Brill wrote in his top 10 mobile marketing trends list that advertising through text messaging and multimedia messages will grow, and that Bluetooth marketing is also expected to see an increase. In the United Kingdom, Bluetooth is no longer considered as a personal medium and advertisers have already begun to develop the technology's marketing possibilities.

Also expected to rise are mobile coupons and Quick Recognition (QR), a tool that allows a 1D or 2D barcode to be deciphered by taking a picture with a phone's camera. Brill suggests that while mobile Internet may be more popular than access from PCs, the trend may continue throughout 2009.

According to Brill, targeted and niche advertising will see growth across mobile platforms. Meanwhile, Location Based Services "will not take off" for financial reasons, Brill forecasts. The amounts that networks charge for location hits and the price of converting an area's post-code into appropriate Latitude/Longitude data may not offer a "significant enough" benefit.

Lastly, Brill states that the iPhone craze may fall in 2009, as he predicts the device will become "just another phone" within the expanding smartphone field.

Author

Alisa Zykova

Date

2009-01-06 05:06

The top three mobile phone operators in Thailand, AIS Dtac and True Move, are together introducing a system that will allow their customers to block unwanted SMS messages, including spam, the Bangkok Post reported last week.

The "smart pool mobile number" system is planned to be unveiled by the beginning of 2009.

To enroll in the system, a customer would need to call his operator's call centre and request that unsolicited text messages be blocked, no matter where they are coming from. Customers currently only have the power to block messages sent through their own networks, according to the Bangkok Post article, posted by AsiaMedia.

The mobile operators have created the system in response to criticism from mobile owners that their privacy was invaded when the Democrat party sent SMS messages to people asking for the support of new Prime Minister Abhisit Vejjajiva, without their consent, the Bangkok Post reported.

Tags

Author

Leah McBride Mensching

Date

2008-12-30 05:30

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