Date

Tue - 12.12.2017


mobile

According to new projections from Juniper Research, worldwide mobile Internet ad spending is expected to grow fourfold over the next five years, mostly fueled by emerging markets. However, it will still account for a small portion of all advertising dollars for the foreseeable future, GigaOM reported.

Mobile Web ad revenues worldwide will jump to nearly $2 billion by 2014 from $500 million this year, thanks to surging traffic from markets such as India and China, where fixed-line Internet access is limited, according to Juniper. The overall mobile ad market, including online as well as text ads, Bluetooth-based campaigns, etc., is expected to increase at a similar pace, up from $1.4 billion this year to $6 billion in 2014.

However, recent data from IDC just indicated how small mobile is compared to the overall online advertising. Worldwide online ad spending totaled $13.9 billion in the second quarter this year, with $6.2 billion contributed by the U.S.

Author

Erina Lin

Date

2009-08-26 17:23

Facebook is preparing a service called "Facebook Lite," to target countries where bandwidth is limited, according to The Guardian.

Many expect the service to be a clone of Twitter, but it's actually a "stripped-down version of Facebook."

It is also aimed at mobile markets, such as Asia, the fastest-growing region for Facebook.

According to TechCrunch, Facebook is presently testing this service in India, and plans to launch it in Russia and China.

It is "a faster, simpler version," and "similar to the Facebook experience you get on your mobile phones," according to the company's response to TechCrunch. Like its original version, "Facebook Lite" enables users to make comments, accept requests, write on walls, and check on photos and status updates, The Guardian reported.

With its main servers located in the United States, the company is looking for some ways to better serve its users in the fastest growth markets where the connection speeds are lower. Smaller pictures and lower-resolution videos will be used in the Lite version in order to save on pages' downloading time.

Author

Erina Lin

Date

2009-08-12 22:10

A recent survey conducted by top10-broadband.co.uk found that Virgin Media is the top ISP to use Twitter "most effectively," TechWatch.co.uk reported.

Among the top ISPs on the list following Virgin were BT, Vodaphone, TalkTalk and Be. The companies' use of Twitter seems mainly for customer service purposes, which the employ to "defend themselves" on the site against users Tweets complaining about their broadband service.

Author

Leah McBride Mensching

Date

2009-07-28 16:52

Apple hopes to release a full-featured, tablet-sized computer that would compete in the e-reader category before the Christmas season, according a Financial Times report on Monday.

The device is rumoured to feature a touch screen that would be up to 10 inches diagonally. It would likely boast a similar Internet service as the iPod touch supporting access to the Internet and Apple's online services. The tablet computer would probably not have mobile phone capabilities, but has been described as "a colour, flat-panel TV to the old-fashioned, black and white TV of the Kindle," a publishing executive told the FT.
The device is being labelled as Apple's next entertainment industry revolution and will support movie and album sales.

The larger screen will support interactive offerings from the music industry in the form of album booklets and liner notes, encouraging full album online purchases, an area the iTunes music store has disappointed.

Hollywood executives said the proposed format would allow them to contribute more content to the iTunes stores and video game publishers have also expressed interest in adapting existing games to the new hardware display, the FT reported.

Book publishers have also been in discussion with Apple about the new products role in their digital existence and hope the new tablet computer will also offer an e-book service to compete with the Amazon Kindle and Sony e-reader.

Author

Leah McBride Mensching

Date

2009-07-27 19:47

Mobile marketing company 2ergo has launched a collaboration with Argentinean newspapers, La Capital of Rosario and Diario Uno of Mendoza, to provide the papers with a mobile publishing product, Telecompaper reported Tuesday.

The newspapers are owned and published by media group, Uno Medios. 2ergo will start Web sites for the newspapers that will allow the distribution and sale of content to mobile devices. Daily news feeds, videos, slideshows, editorial content, classifieds, local weather, sports, traffic, polls and blogs will automatically be provided to mobile subscribers.

Uno Medios and 2ergo are further collaborating on the development of BlackBerry and iPhone applications for easy access to newspaper content. Consumers will also be able to access content on any mobile phone with Web browsing capabilities.

The mobile content applications are available for download at the La Capital and Diario Uno websites, and can also be found in the Newspaper and Magazine sections of Claro Argentina's Ideas mobile portal.

Author

Leah McBride Mensching

Date

2009-07-01 23:23

Amazon's latest version of its e-reader, the large-screen Kindle DX, sold out in three days upon becoming available last week, ChannelWeb reported on Monday. The next shipment of the new Kindle will be available on June 17 according to Amazon.com.

The new generation Kindle offers a larger format 9.7-inch diagonal screen, compatible with periodicals, newspapers and textbooks and retails for $489. As well as a larger screen the DX also offers an increased holding capacity with a 4 GB internal memory, more than double the storage space of the Kindle 2.

The Kindle utilizes E Ink display technology that displays graphics and text without the strain associated with the light influenced displays of laptop computers, Information Week described on Monday. The devices also offers a free wireless connection to Amazon.com, allowing users to directly purchase books or magazine and newspaper subscriptions.

According to Information Week, Amazon, who doest not disclose Kindle sales, said that the Kindle accounts for 35% of books sales for which an electronic version is available.

Author

Leah McBride Mensching

Date

2009-06-16 08:55

Ontario newspaper The National Post, this week began using two dimensional bar codes that allow newspaper articles to be linked to online video and other content via smartphones, MediaPost reported.

The bar code is read by an application available for free download at nationalpost.com in conjunction with the phone's camera. The user is then redirected to the Web browser and the stories online link

Jonathan Bulkeley, the CEO of the technology's developer Scanbuy, said the National Post is looking to offer the service to advertisers, letting them provide further information about products and services.

"We're supporting hundreds of scans per day in the United States," Bulkeley told MediaPost. "The codes are put on t-shirts and other marketing items to promote brands."

Scanbuy has announced deals with telecommunication companies Alltel, which has now been bought buy Verizon, and Sprint. Nike has used the bar codes in Mexico and Fanta in Scandinavia, according to Bulkeley.

Author

Leah McBride Mensching

Date

2009-04-03 15:32

GSM-HSPA technology has continued to penetrate throughout the western hemisphere, with more than 100 million new connections in 2008, the third year in a row the figure has been surpassed, a 3G Americas report revealed.

North America, Latin America and the Caribbean dominate the market share. With 525 million subscriptions in the region, the Americas account for 70 percent of GSM users worldwide, according to Informa Telecoms & Media statistics. GSM-HSPA stands for Global System for Mobile Communications-High Speed Packet Access.

The Americas have also expanded the use of third generation wireless mobile Internet technology, Universal Mobile Telecommunications System (UTMS), with nearly 25 million UTMS-HSPA subscriptions at the close of 2008. This figure is more than double the 9 million subscriptions of the same time a year earlier, according to 3G Americas, an industry trade association.

"The success of GSM in the Americas since the first 3 million subscriptions were recorded in December of 1998 has been phenomenal when you look at the 525 million connections counted at the end of 2008," said Chris Pearson, President of 3G Americas. "We are seeing not only continued growth for GSM in terms of increasing penetration and market share, but operators who continue to invest in their 3G networks and beyond. The value in HSPA mobile broadband is evident with increased voice capacity and the rise in data revenues due to enhanced applications."

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Author

Leah McBride Mensching

Date

2009-03-06 18:56

The Daily Mail plans to release its online content on Amazon Kindle for users in the United States, as well as future UK users, when the e-reader becomes available there, NewMediaAge reported Thursday.

Mail Online Managing Director James Bromley told NewMediaAge the tabloid, owned by Associated Newspapers, will launch on the Kindle in the United States "in the near future."

UK newspapers, such as The Guardian and the Telegraph, are also interested in branching out into the e-reader space, when the Kindle becomes available in the United Kingdom, according to NewMediaAge.

Also on Thursday, Slashdot reported that E Ink, the Cambridge, Massachusetts-based company behind Kindle 2's electronic paper display, has spent US$150 million since 1997 creating the display. Russ Wilcox, the company's CEO, said newspaper publishers wanting to save on printing and delivery may increasingly turn to e-readers in the future.

For example, The New York Times could save about $300 million each year if it bought each subscriber a $359 Kindle and shut down its presses, Silicon Alley Insider reported last year. Although it would "kill ad revenues," it's an interesting thought.

Author

Leah McBride Mensching

Date

2009-02-26 19:44

UK publisher Guardian News & Media will relaunch a "faster, simplified" mobile Web site in March for all major handheld Web browsers, including the iPhone and Blackberry, Media Guardian announced Wednesday. The new mobile site aims to align its mobile services with the rest of the publisher's digital resources.

With the rise of smartphones such as the iPhone and Blackberry, GNM hopes the new site will better serve consumers, while also providing advertisers with more opportunity. The site will be funded by advertising and sponsorship including a partnership with mobile advertising specialists 4th Screen advertising and Google Ad Words in order to "meet the needs of advertisers keen to capitalise on this growing market," said GNM Commercial Director Adam Freeman.

The relaunch also looks to provide smartphone users with better and more up to date news. As the accessibility of online content continues to grow with the increased use of mobile browsers, Director of Digital Content Emily Bell stressed the site's ability to "put Guardian journalism in front of as many people as possible on as many platforms as possible," Media Guardian reported.

GNM has reached a distribution agreement with Vodafone UK and has begun negotiations with other networks.

Author

Leah McBride Mensching

Date

2009-02-25 19:21

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