Date

Fri - 24.11.2017


mobile

Two advocacy groups have urged the U.S. Federal Trade Commission (FTC) to prohibit Google Inc.'s planned US$750 million acquisition of mobile advertising firm AdMob Inc., BusinessWeek reported yesterday. The Center for Digital Democracy and Consumer Watchdog issued a statement mentioning antitrust concerns and privacy issues that the sale incited, pointing out that it might "substantially lessen competition in the increasingly important mobile advertising market." according to Reuters.

Search giant Google, Inc. intends to improve sales of adverts featured on applications on mobile phones, Reuters reported. The resulting purchase of AdMob is presumed to spawn the biggest mobile advertising company that would occupy 30 percent to 40 percent of the market, Karsten Weide, an analyst from California's Interactive Data Corp., told BusinessWeek.

Author

Alisa Zykova

Date

2009-12-29 15:07

Hearst Newspapers may be seeing numerous changes next year, according to a message sent out to employees by the firm's president Steve Swartz, Poynter's Romenesko reported last week. In the message, Swartz mentioned digital publishing efforts and the U.S. newspaper publisher's digital content strategy, which will present Web sites that are "much more visual" and contain the "richest possible package of local information and data."

According to Swartz, Hearst will use the group's new Nstein digital content management and distribution system. In addition, they will be launch a paid edition of daily news and entertainment content that will feature "exclusives and higher levels of customization" in addition to free material.
"For too long, these search page views have been going to other sites whose content isn't nearly as rich or credible but who have been better organized for the search engines. Our company has come together with Time Inc., Conde Nast, Meredith and News Corp. to try to set standards for publishing to digital devices and setting payment mechanisms that should make the conversion to digital publishing easier for consumers and advertisers. This initiative, along with our company's efforts to engineer a digital publishing platform, now known as Skiff, promise to put Hearst at the center of our industry's digital transformation," he stated in the message.

Author

Alisa Zykova

Date

2009-12-28 19:47

Social networking has been around for years, but 2009 was the year they became useful journalism tools, from Twitter being used to inform the world about unrest in Iran to the rollout of Facebook Connect to make sharing news and information easier.

This was also the year "your uncle became a Facebook friend, and your company started Twittering," as Computer World put it. This autumn, Facebook users reached 350 million, and time spent on the site was up 700 percent, to 13.9 billion minutes spent on the site in April, according to Nielsen.

"Business has embraced both Twitter and Facebook as a way to communicate directly with customers and to inexpensively get their points across to a large number of folks. Much of the fear that business had of social networking seems to have abated as they become more comfortable with the concept and see the advantages. We're still at a point where only a small number of businesses have social networking strategies, but that number is increasing quickly over time," Dan Olds, an analyst with the Gabriel Consulting Group, told Computer World.

Author

Leah McBride Mensching

Date

2009-12-23 21:11

Most people in the newspaper industry are not sad to see 2009 come to a close. This year, the global recession hit hard and difficult lessons were learned, but looking ahead to 2010, newspapers are planning ways to hit back.

Shaping the Future of the Newspaper has studied trends and talked to experts, and created a list of important strategies for 2010.

1. Targeted audiences. In addition to the "general purpose" newspaper, the future of the newspaper industry will require newspaper companies to create a portfolio of targeted print and digital products for a variety of audiences based on age, gender, location, socio-economic status, ethnicity and interest group.

According to SFN's Publishing to Targeted Audiences report, the SMART Publishing strategy requires publishers to understand their audiences better by conducting more reader research, and to tap into the infinite consumer databases available to them in order to get a detailed picture of media habits, consumer spending and other valuable indicators that will help bolster the newspaper company's relevance to audiences and advertisers.

Download the executive summary here:
Publishing to Targeted Audiences.pdf

Author

Leah McBride Mensching

Date

2009-12-22 22:45

Sony Corp.'s e-reader will begin offering an exclusive digital version of two News Corp.-owned properties, the financial news service Marketwatch.com and the New York Post, a tabloid, the Japanese company announced today.

A digital version of the Wall Street Journal, also owned by Rupert Murdoch's News Corp., is already available on Amazon's Kindle; however, Sony will offer an exclusive daily news update after the markets close, called Wall Street Journal Plus, Agence France Presse reported.

Photo: The New York Times blogs
It's well known that Murdoch has criticised the Kindle, saying Amazon takes more than its share of subscription fees. It has been speculated that News Corp. may walk away from Kindle completely, "but the new 'exclusive agreement for automatic updates on Sony readers appears to be the best counter the company could muster," a BusinessWeek report stated today. On the Kindle, users must manually download the newspaper each morning.

Author

Leah McBride Mensching

Date

2009-12-17 23:19

Daily Mail & General Trust is setting its sights on being "the leading mobile publisher of applications in Europe," and to that end, will launch at least 15 new Apple iTunes applications over the next six months, Richard Titus, chief executive of Associates Northcliffe Digital (DMGT's digital division) announced.

The first half of the applications are expected to be launched early in 2010, including apps for Metro.co.uk, Mail Online, Motors.co.uk, Jobsite, Teletext Holidays, Findaproperty.com, This is and Local people, The Financial Times reported today.

However, Guardian.co.uk, Telegraph.co.uk, Independent.co.uk and some regional titles already have iPhone apps, paidContent UK's Patrick Smith pointed out today, asking why news publishers are "so keen on smartphone users downloading bits of software when there's a perfectly good Internet out there that displays everyone's content available to everyone? It's got a lot to do with marketing..."

Author

Leah McBride Mensching

Date

2009-12-16 19:34

Snowballing multimedia trends are being harnessed by different companies in different ways to grow new revenue streams and better serve audiences, speakers told the third session of the World Newspaper Congress today.

Bharat Gupta, chairman, managing director and managing editor of Jagran Prakashan in India told the congress about "the making of the world's highest read newspaper." Sandy Prieto-Romualdez, president and CEO of the Philippine Daily Inquirer, told about her newspaper's mobile-centric publishing strategy that capitaizes on the fact that Filipinos are among the most prolific phone texters in the world.

The newspaper has 55 million daily readers. Gupta described a print strategy that focused on building relationships with readers, with respecting the competition, with starting afresh with each new edition and not assuming what works in one place will work in another. Every market is unique and calls for a different approach.

"Dainik Jagran's content is changed to reflect the colloquial tastes of every local market," he said.

Mobile advertising represents only 1 percent of company revenues, but Prieto-Romualdez predicted this will change as soon as next year, thanks to two new technologies that are now being introduced.

One allows readers to use their mobile phone cameras to take a picture of an icon in the print newspaper and have instant access to video associated with the story. "It allows the paper to be more interactive and gives the reader wider engagement in the news," she said.

Author

Leah McBride Mensching

Date

2009-12-02 12:02

More than a dozen reports from 2008-2009 were presented and analyzed by Indian freelance journalist Sridala Swami from WAN-IFRA's Shaping the Future of the Newspaper project.

She detailed the relationship between growing technologies and monetization. Editorial content management systems can enhance quality, reduce costs, ease the use of blogging, social networking, and sharing. Newspapers by their nature already have print, and they also have access to online, so the real opportunity is to intergrate and "get a lot more bang for your buck."

François Nel, director of Journalism Leadership Programmes at the University of Central Lancashire in the United Kingdom. Photo: Brian Powers, Western Integrated Media

Many newspapers have been outsourcing much of their work to other countries, including their advertising, to reduce costs. For outsourcing to succeed, publishers should analyze the proccesses of each of their departments in order to to clearly identify which functions are appropriate to outsource. Newspapers that are growing are focusing on strengthening credibility and audience focus. Media audiences crave content that is tailored to them which can be discovered through reader research and by combining consumer databases.

Author

Leah McBride Mensching

Date

2009-12-02 07:00

Martha Stone (USA), director of Shaping the Future of the Newspaper Project, talked today about the growing opportunities for newspapers through mobile phones.

"Text message advertising has become one of the hottest new ways to advertise," she said.

Stone also explained how mobile phones have become more than a way to just communicate with others. Phones are becoming more advanced and can now be used not only for talking and texting, but also for online searching, television, blogs, advertising, alerts, and much more.

World Digital Media Trends, created by the SFN project, which this blog is a part of, conducts research each year to show the latest revenue and newspaper trends. This year's study was posted in June and predicts the continued growth of digital media.

For more coverage of the World Newspaper Congress and World Editors Forum please follow us on Twitter (#WANindia09) and on our sister publications editorsweblog.org and http://www.ifra.net/blogs/wan-congress-2009.

Author

Leah McBride Mensching

Date

2009-11-30 11:35

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