Date

Sun - 22.10.2017


mobile

One thing is obvious about smartphone users: they like to DO stuff. Rarely will they passively read or watch anything on their phones for more than a minute. Unfortunately, the vast majority of news orgs' mobile news apps mostly just repackage the content of a complete news website. That is not a very compelling mobile app experience.

So try making news apps that do what apps do best: experiment with releasing smaller, special-purpose apps that focus on interactivity...

Continue reading on Knight Digital Media Center

Author

Anton Jolkovski

Date

2011-06-21 13:43

by ukaop.org.uk

Ahead of the ePublishing Innovation Forum, we caught up with Audra Martin, VP, Customer Engagement and Operations at the Economist, where she is speaking on 'a pricing strategy that suits you and your customers', with the Economist's iPad/iPhone app downloads reaching over 1 million.

What are the main learnings from your iPad launch, and managing the ongoing product development process around it?

Continue reading on Association of Online Publishers

Author

Anton Jolkovski

Date

2011-05-25 10:39

Twenty-five thousand people read The Times on iPad each day. Its stablemate The Sunday Times counts 22,000 readers, including two million iPad page views.

Those numbers may sound small (in print, the papers circulate an average 446,109 per day and 1,031,727 on Sunday). But they're a start and they point to the popularity of iPad within the new multi-platform paid ecosystem.

Continue reading on paidContent:UK

Author

Anton Jolkovski

Date

2011-05-13 10:56

Instead of limiting its next app to one device like the iPad, Fortune magazine has built a new app to run inside web browsers on a variety of platforms. And although the app, called Fortune500+, will only run only on desktop and laptop browsers at first, it will soon run on tablet browsers too.

As a web app, Fortune500+ joins what seems to be a slowly rising tide of apps that run in web browsers instead of the operating systems of particular devices.

Continue reading on Ad Age Mediaworks

Author

Anton Jolkovski

Date

2011-05-06 09:36

Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. (AAPL) to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of its chief executive.

Starting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers. Time Inc.'s People magazine already had such an arrangement, but readers of most publications have had to pay separately for the iPad version regardless of their subscriber status.

Continue reading on Morningstar

Author

Anton Jolkovski

Date

2011-05-03 10:46

Mobile advertising is growing fast, but mobile banner ads generally annoy users--which means they don't serve advertisers well and so are doubly bad news for news orgs. But the Spokesman-Review (Spokane, Wa.) has built its own system for creating mobile-friendly ads augmented with useful information for people on the go.

Ryan Pitts, senior editor of digital media for the paper, says these ads are selling better than expected...

Continue reading on Knight Digital Media Center

Author

Anton Jolkovski

Date

2011-04-27 16:39

Flexible, roll-up digital screens capable of displaying full colour images are just three to five years away, according to a research firm behind the technology.

Have you ever wished you could roll up your iPad like a newspaper while traveling on the go? No? Us neither.

Continue reading on PC & Tech Authority

Author

Anton Jolkovski

Date

2011-04-15 09:43

When it comes to launching a newspaper app, the first priority is to define your target group and understand their desires, says Romanus Otte, General Manager of Welt Online in Germany, which produces the country's leading news app.

Mr Otte presents numerous insights in his presentation at WAN-IFRA Digital Media Europe, held in London from 11-13 April.

For Die Welt, the target was the modern newspaper reader - with the emphasis on "newspaper" -- someone who values professional journalism, loves to read, wants curated content, knows what is possible on connected devices, but is neither a digital native nor avant garde.

"The newspaper readers praise us for bringing the newspaper they love to the iPad," says Mr Otte. "The digital natives criticise us, saying this is not what the iPad is for, 'I want the internet there.'"

Die Welt's app is the market leader, downloaded to nearly half of all iPads in Germany. It tops all categories in the app store in Germany and was chosen App of the Year by iTunes in Germany for 2010.

Die Welt on iPad is much like a newspaper but is always up to date, includes videos, can be stored, shared and contacted easily, and provides tomorrow's issue the night before. It sells for 15.99 Euros a month or 129.99 a year.

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Author

Anton Jolkovski

Date

2011-04-14 10:04

If you haven't yet launched an app, do it quickly, just to see if your audience really wants them, says Renate Nyborg, Head of Business Development for A&N Mobile & TV in the United Kingdom.

Speaking at WAN-IFRA Digital Media Europe, being held in London from 11-13 April, Ms Nyborg says that's what A&N did with its Metro title - and the result from the simple exercise was a new apps business, tailored for the profile of Metro readers.

That first app was a simple PDF of the daily paper. "The key was doing something very quickly to get an idea of the appetite of our mobile readers for a mobile app," says Ms Nyborg. The result was 350,000 downloads.

Once the company learned its audience wanted apps, it started to develop more sophisticated offerings, ultimately leading to the creation of Metro Apps, a new business dedicated to lifestyle apps and games that appeal to the Metro audience and benefit from the brand.

"The key thing is to play to your strengths and build your strategy on insight," Ms Nyborg says. "It's not really about just jumping on the bandwagon like people did a few years ago on social media. It's about defining your audience, how they use content, and then building something that fits in to their behaviour."

Author

Anton Jolkovski

Date

2011-04-13 09:54

Microsoft's new Bing iPad app, released Thursday, does more than search -- it begins to remake the newspaper experience in digital form.

The app is not being marketed as a news platform, but journalists should consider it one because it offers a great local information utility for the iPad age.

Continue reading on Poynter

Author

Anton Jolkovski

Date

2011-04-13 09:01

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