Date

Wed - 20.09.2017


Internet

by Tom Rosenstiel

There are few things journalists like to discuss more than, well, themselves and the long-term prospects for their industry. How long will print newspapers survive? Are news aggregation sites the future? Or are online paywalls -- such as the one the New York Times just launched -- the way to go?

As media organizations plot their future, it's worth discarding some misconceptions about what it will take to keep the press from becoming yesterday's news.

Continue reading on the Washington Post

Author

Anton Jolkovski

Date

2011-04-11 10:50

In 2007, two years into the launch of the Huffington Post, cofounder Jonah Peretti coined a term for news sites that disguise how little investment actually goes into most of their content: the mullet strategy. Named after a much-mocked hairstyle that's short and neat in front but long and unkempt in back, mullet strategists maintain a spiffy, well-groomed front page they can show to advertisers while serving most of their actual page views on a constellation of low-quality discussion boards, sexed-up celebrity news bits and user- or auto-generated content.

Continue reading on Forbes.com

Author

Anton Jolkovski

Date

2011-04-11 10:37

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