Date

Fri - 22.09.2017


Industry Trends

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, the latest SFN's report, Charting the Course for Newspapers, reported.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

Asked to rate a variety of platforms and business opportunities as threats or opportunities, on a scale of one to five, with five being the greatest opportunity and one being the greatest threat, respondents chose the development of content for the mobile channel including the iPhone as the greatest opportunity.

Mobile content development opportunity was followed by the development of social media, WebTV and Web radio as the next biggest opportunities, underscoring that digital channels continue to be the greatest opportunity for newspaper companies for the future, according to the survey respondents.

Author

Erina Lin

Date

2010-01-21 21:54

Facebook is growing strong across Europe. The numbers of total unique visitors were 24.1 million in February 2008, and increased 314 percent to 99.8 million one year later, SFN's World Digital Media Trends 2009 reported. It was also ranked as the top social networking site on the continent, according to comScore.

The United Kingdom contributed the most unique visitors compared to other countries, with 22.7 million in February 2009, up 75 percent year-over-year. France followed with 13.7 million, with an annual growth of 518 percent.

All other countries also reported an annual growth of at least double digits from February 2008 to February 2009. The biggest gainers were Italy and Spain, which marked 2,721 percent and 999 percent increases, respectively, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-01-18 18:27

U.S. online video marketing spending totaled US$471 million in 2007, according to Forrester Research, Inc.

However, the spending is expected to skyrocket to more than $7.1 billion in 2012, with the majority of the spending coming from retail and wholesale trade, travel and hospitality, SFN's World Digital Media Trends 2009 reported.

According to AccuStream iMedia Research, U.S. online video advertising reported a steady growth, especially during 2004 and 2006, when the annual growth each year reached more than 85 percent. Since 2007, the growth rate has slowed, but still remains at a minimum of 20 percent, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-01-14 23:48

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, the latest SFN's report, Charting the Course for Newspapers, reported.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

The newspaper executive respondents recognise the profound need to build, improve and grow the company through investment. A clear front-runner in both the global survey and the Nordic surveys was product development for new revenue. On an 11-point scale, product development ranked at more than nine points. This signals a clear shift into a proactive, future-minded executive strategy in newspapers around the world.

Author

Erina Lin

Date

2010-01-13 23:55

The Internet tops the list of the most influential mediums, accounting for more than 40 percent of influence points in the United Kingdom and Germany, and 37 percent in France, according to the Digital Influence Index Study 2008 by Fleishman-Hillard Inc. and Harris Interactive.

TV is ranked next. Radio, newspaper and magazines lag behind with less than 20 percent of the points, SFN's World Digital Media Trends 2009 reported.

In terms of share of time, however, TV makes up the biggest section in the United Kingdom and Germany, while the Internet comes next and then radio.

Printed media - newspaper and magazines - only account for less than 10 percent share each in the three countries surveyed, much lower than the points in terms of share of influence, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-01-12 23:30

Interactive marketing will reach about US$55 billion, or 21 percent of all marketing spend in 2014, according to Forrester's new study "U.S. Interactive Marketing Forecast, 2009 To 2014."

As marketing budgets are shuffled from traditional toward interactive media, such as search marketing, display advertising, e-mail marketing, social media and mobile marketing, the cannibalisation of traditional media will lead to "a decline in total advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!."

This year, search marketing still make up the most interactive spending, representing 59 percent of the overall interactive pie, according to the study. By 2014, spending on paid listings, which includes paid inclusion, and search engine optimisation (SEO) will increase at a compound annual growth rate (CAGR) of 15 percent to $32 billion.

Display ad spending, including contextual listing and online video, has experienced a drop this year as many marketers moved branding dollars to direct response media in this recession. However, it is still strong, and will grow at a CAGR of 17 percent to nearly $17 billion by 2014, Forrester reported.

Author

Erina Lin

Date

2010-01-11 23:09

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, the latest SFN's report, Charting the Course for Newspapers, reported.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

According to the study, overall revenue has indeed suffered at newspapers around the world, with declines in revenue outpacing increases.

Globally, 38 percent of the respondents said their companies suffered at least a 20 percent blow to revenues in the past year, followed by 25.6 percent of the respondents reporting an 11 percent to 20 percent decline, and 24.1 percent reporting a one to 10 percent decline. Just over 12 percent of the respondents reported no change or slight increases in the past year.

Author

Erina Lin

Date

2010-01-08 22:36

The usage of newspaper Web sites in the United States is rising, as those who never use the services dropped from 70 percent in 2003 to 62 percent in 2008, according to the Readership Institute.

The usage of newspaper Web sites "today" in the United States was up from 2 percent in 2003 to 5 percent in 2008, SFN's World Digital Media Trends 2009 reported.

The usage "within the last seven days," "within the last 14 days" and "within the last 30 days" fluctuated, but marked 7 percent, 3 percent and 4 percent, respectively,

Less than 10 percent of respondents accessed newspaper Web sites yesterday or today. However, about 20 percent accessed a newspaper site at least in the past 30 days, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-01-07 22:37

Facebook, the most popular and fastest growing social networking site in recent years, has beat the iPod, cell phones and many traditional media as the fastest item or service to penetrate the mass market, SFN's World Digital Media Trends 2009 reported.

First introduced in 2004, Facebook has taken five years to reach 150 million users in 2009. However, compared to some other top technologies, the social networking site has taken a much shorter time to hit the mass market, which is only 5 years.

The iPod, introduced in 2001, took seven years to reach 150 million users, while mobile phones, which first entered the market in 1983, took 14 years to get there.

Television was introduced in 1928, and it was not until 1966, 38 years later, that it reached 150 million users. The telephone, introduced in 1876, took 89 years to hit the mass market, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-01-05 23:46

The first annual World Newspaper Future & Change Study has found that as market conditions decline on a global scale, publishers are looking for new revenue streams outside print, and have set up objectives to find non-print revenues. The global research study focuses on newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, the latest SFN's report, Charting the Course for Newspapers, reported.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

A majority of those surveyed - nearly 70 percent - said they believe revenue streams other than traditional print will have to account for less than 20 percent of total company revenues in the next 12 months. However, 73.6 percent said they believe more than 20 percent of revenues will have to come from outside the traditional printed medium over the next five years.

Author

Erina Lin

Date

2010-01-04 22:02

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