Date

Thu - 21.09.2017


Industry Trends

Will consumers pay for online news and entertainment contents that are now free?

According to a recent Nielsen survey which covered more than 27,000 consumers across 52 countries, 85 percent said they would like free content remain free. However, when asked based on specific types of content, survey participants are more likely to at least consider paying for particular categories, especially if they have ever done so, the research company said in a blog post.

Will Pay / Won't Pay

Online content for which consumers are most willing to pay, or have already paid, are those which are usually paid-for offline, such as movies, music, games and current television shows. They always cost a lot to produce.

Consumers are least likely to pay for what is "essentially homegrown online," which is produced at fairly low cost, including social communities, podcasts, consumer-generated videos and blogs.

Author

Erina Lin

Date

2010-02-16 23:02

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, according to the latest SFN's report, Charting the Course for Newspapers.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

It's worth pointing out that as the survey targeted senior decision-makers, it is perhaps not surprising that overall they showed greater levels of confidence in their own aptitude for change. They were much less confident about operational-level staff.

Strategic management and the board members are thought to have the greatest appetite for change, with the average score of 3.71 and 3.39 on a 5-point scale (while 0 = Not at all ready, 1 = Just started to prepare, 2 = Somewhat ready, 3 = Quite ready, 4 = Fully prepared).

Least prepared for change are thought to be journalists, pre-printing staff and administrative support staff, ranking them lowest amongst the 12 categories with means of 2.9, 2.77 and 2.65, respectively.

Author

Erina Lin

Date

2010-02-15 22:35

The United States topped others as the country with the most media expenditures throughout the years, with more than $112 billion in 1997 and $179 billion in 2007, though it is expected to recess to $169.8 billion in 2011, SFN's World Digital Media Trends 2009 reported.

It leads Japan, in the second spot, with a wide gap more than threefold, while Germany and the United Kingdom come next, according to ZenithOptimedia.

A notable grower is China, which jumped from number 13 to number five in 2007, and is expected to remain in the top five in 2011.

India is another outperformer - boosted from nothing in 1997 to number 14 in 2007, and will proceed to number 11 in 2011, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers

Author

Erina Lin

Date

2010-02-11 22:38

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, according to the latest SFN's report, Charting the Course for Newspapers.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

It has been said that the only reason we change the way we do things is because we change the way we look at things. And it's clear from an analysis of responses to the open-ended question, "What is the single most important change that has to be implemented in your newspaper over the next year?" that the majority of news organisations are taking a fresh look at the way things have been done and planning to make significant changes in the year ahead.

- Enthusiasm for Change

One of the key challenges in changing strategies from a "business as usual" newspaper company to a dynamic company that is developing new revenue-making strategies for now and the future, is managing the changes in the organisation and amongst the employees.

Author

Erina Lin

Date

2010-02-08 23:22

According to IDATE and Ofcom, in 2002, Sweden and Canada led in broadband revenue per capita, with £27 and £26, respectively. The Netherlands and the United States came next with £19 and £14, respectively, SFN's World Digital Media Trends 2009 reported.

In 2007, Netherlands rose to the first place with £75 in revenue per capita, beating Sweden's £65, Canada's £61, and the United States'53 percent.

In terms of five-year CAGR, Ireland leads with 137 percent and Poland comes next with 74 percent. The United Kingdom, Italy, Japan, Spain, Germany and France also marked a more than 40 percent five-year CAGR, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-02-04 23:17

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, the latest SFN's report, Charting the Course for Newspapers, reported.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

Cost reductions planned for the next year are led by the five most expensive costs to newspapers: materials, including paper, printing, administration, distribution and content generation. Paper, printing and distribution alone typically represent 65 to 70 percent of the costs of a newspaper operation.

The survey results suggest that tightening up the operation by cutting fat and smoothing efficiencies from some of the most expensive links on the value chain will go a long way to improving the bottom line.

Author

Erina Lin

Date

2010-02-02 04:42

Twitter has gained enormous popularity globally since its launch in 2006. According to Alexa, Twitter was ranked 29th in terms of Web traffic. A compete.com blog entry in February 2009 ranked it as the third most used social network, with about six million unique monthly visitors and 55 million monthly visits. However, only about four out of 10 users are retained, SFN's World Digital Media Trends 2009 reported.

Nielsen ranked Twitter as the fastest-growing site in the Member Communities category for February 2009, with a monthly growth of 1,382 percent, while Zimbio and Facebook followed with an increase of 240 percent and 228 percent, respectively.

According to eMarketer, in 2008, there were only six million Twitter users, or 3.8 percent of the U.S. online population, accessing the site via any platform on at least a monthly basis.

The number increased to 12.2 million, or 7.4 percent of all U.S. Internet users, in 2009, and will continue to rise to 18.1 million and 10.8 percent in 2010, eMarketer predicts.

Author

Erina Lin

Date

2010-01-28 22:51

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, the latest SFN's report, Charting the Course for Newspapers, reported.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

When asked to list potential areas to produce greater efficiencies and cost savings, by far, profitability was the survey's No. 1 response, rating almost two whole points higher than the next highest category on a 10-point scale.

This suggests good, old-fashioned revenue making as the way media companies can remain successful businesses. Profitability was followed by streamlining workflow and processes for cost savings, and investing in technologies to improve productivity as the next most important ways to achieve greater efficiencies and cost savings in the next year.

Author

Erina Lin

Date

2010-01-26 23:31

In December 2009, an average user spent more than five and half hours on social networking sites, up 82 percent compared to the same period one year ago. The overall traffic to social media sites has also boosted since December 2007, Media Post reported.

Social networks and blogs topped as the most popular online category in terms of average time spent in December worldwide, followed by online games and instant messaging.

Facebook was the leading global social networking site in December 2009 with 206.9 million unique visitors, or 67 percent of global social media users visiting the site.

Like the global pals, Americans are spending more time on social networking and blog sites - total minutes up 210 percent and the average time per capita up 143 percent year-over-year in December 2009.

Author

Erina Lin

Date

2010-01-26 00:10

According to IDATE, worldwide 3G subscribers totalled 242 million at the end of 2007, while nearly half of them (47.6 percent) were from Asia. Another 29.8 percent came from Europe, while 17.8 percent were from North America. Only 4.9 percent came from rest of the world, SFN's World Digital Media Trends 2009 reported.

In 2005, there were about two billion 2.5G and below subscriptions, while 3G and above subscriptions were only niche, according to iSuppli. 3G and above penetration then was less than 5 percent.

In 2010, however, the numbers of 3G and above subscriptions are expected to reach about one billion, while 2.5G and below subscriptions total about three billion. 3G and above penetration will rise to nearly 25 percent, according to the firms' forecast, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-01-22 22:36

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