Date

Tue - 21.11.2017


Industry Trends

Will consumers pay for online news and entertainment contents that are now free? According to a recent Nielsen survey which covered more than 27,000 consumers across 52 countries, 85 percent said they would like free content remain free, the latest SFN's report, New Revenue Models for Newspaper Companies, reported.

The survey was conducted during the autumn of 2009, covering nations in five geographical regions, including the Asia Pacific region, Europe, Middle East/Africa/Pakistan (MEAP), Latin America and North America.

When asked if free online content should remain free, the majority (85 percent) of all the respondents said they strongly agree or agree, while only a small group expressed their disagreement, according to the Nielsen report "Changing Models: A Global Perspective on Paying for Content Online," released in February 2010.

To break down by region, Latin Americans had the highest percentage of respondents saying they "agree" or "strongly agree," with more than nine out of 10 saying so.

Author

Erina Lin

Date

2010-03-24 22:08

Worldwide, bloggers have reached 184 million people, according to Universal McCann in March 2008, while 26.4 million of them were from United States. Additionally, there were 346 million people worldwide who read blogs, or 77 percent of active Internet users, 60.3 million of which came from the United States, SFN's World Digital Media Trends 2009 reported.

According to comScore's data in August 2008, there were 77.7 million unique visitors in the United States, out of the total 188.9 million online population.

eMarketer's data shows that in May 2008, there were 94.1 million U.S. blog readers, or half of the Internet users. The number of bloggers reached 22.6 million, which represents 12 percent of all online users, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-03-23 22:25

Facebook not only surpass Google as the most visited site in the U.S., but it is also a major distribution force for news content. In addition, according to the latest data from Hitwise, Facebook users are more loyal fans to news and media sites, which means they are not just clickers but repeat visitors of these sites, Search Engine Journal reported.

In early February, Hitwise found that Facebook accounted for 3.5 percent of visits to news sites, behind Google.com (17 percent), Yahoo (7.9 percent), and MSN (4.4 percent). As of mid-March, however, Facebook has beaten MSN to become the third traffic driver to news sites, Media Post reported.

Author

Erina Lin

Date

2010-03-22 17:59

Mobile social networking is growing rapidly. As of January, 17.1 percent of mobile subscribers in he United States accessed a social networking site or blog, compared to 13.8 percent in October 2009, according to new data from comScore MobiLens.

Facebook and Twitter both have marked triple-digit traffic growth on the mobile Web last year, according to comScore's release last week. This made their U.S. audiences 25.1 million and 4.7 million in total, respectively.

MySpace's mobile traffic, however, has gone down 7 percent to 11.4 million, MediaPost reported.

In terms of mobile activities, social networking was the fastest-growing type over the last three months, while text messaging the most prevalent.

63.5 percent of mobile users texted in January, up from 62 percent in October 2009.

Mobile Web browsing came next with 28.6 percent doing soup from 26.8 percent in October, followed by game-playing, using downloaded apps, social networking as well as listening to music.

Author

Erina Lin

Date

2010-03-12 22:40

In January 2009, entertainment was the online category with the highest reach in the six countries surveyed, reaching more than eight out of 10 people, except in Australia, SFN's World Digital Media Trends 2009 reported.

Other than in Switzerland, the entertainment audience grew in all countries. The increase was in double digits in Spain, Brazil and the United Kingdom, according to the Nielsen Company.

News and information had the second highest reach - more than 66 percent in all the countries, and more than 75 percent in the United States, United Kingdom and Spain.

Annual audience growth was especially high in Spain, Brazil and the United Kingdom, at more than 20 percent.

Current events and global news, as well as videos/movies reached more than half of the population, except in Switzerland, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-03-10 21:47

Global mobile advertising spending totaled US$2.7 billion in 2007, according to eMarketer, and is expected to exceed $19.1 billion in 2012, SFN's World Digital Media Trends 2009 reported.

Mobile message advertising contributed the majority in 2007, and will grow from $2.56 billion to $14.2 billion in 2012. Mobile display and mobile search advertising accounted for a niche amount in 2007, but will rise from $52 million to $1.2 billion, and from $83 million to $3.8 billion in 2012, respectively, eMarketer projects.

Mobile advertising, including text messaging, search, display, in-application and video, generated revenue of less than $250 million in 2008 in North America, according to Parks Associates.

In 2013, however, the revenue is expected to reach nearly $1.5 billion, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-03-03 23:37

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, the latest SFN's report, Charting the Course for Newspapers, reported.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

There is no shortage of plans for investment in training development among newspaper publishers around the world in the next three years. Where investment in training is to increase, priorities will be given to building knowledge in the areas most obviously linked to revenue growth: new business development/innovation, advertising sales and e-business development.

The areas are mostly likely to be cut are: legal and ethical knowledge (14.2 percent), technical skills for reporters (8.8 percent), and reporting skills (8.2 percent).

A closer look at where training budgets are expected to increase or stay the same highlights significant differences.

Author

Erina Lin

Date

2010-03-01 23:13

Global newspaper advertising revenues totalled $105.8 billion in 2003, or 28.3 percent of the total advertising spending, according to PriceWaterhouseCoopers LLP. Internet, including wired and mobile, only accounted for $12.6 billion, or 3.4 percent in that year, SFN's World Digital Media Trends 2009 reported.

Newspaper advertising dollars have grown slowly throughout the years, and are projected to reach $136.8 billion in 2012. However, newspapers are projected to lose share to other media, most notably digital, to 21.6 percent.

Internet advertising spending, however, continues to grow rapidly and is projected to reach $120.4 billion by 2012. Internet advertising also has ramped up its share against other media, from 3.4 percent in 2003 to 19 percent by 2012, according to PwC.

According to ValueNotes Research, global newspaper print advertising is down from nearly $50 billion in 2000 to less than $40 billion in 2010, with the CAGR of -8.2 percent.

Author

Erina Lin

Date

2010-02-24 21:39

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, the latest SFN's report, Charting the Course for Newspapers, reported.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

One section of the study is about organisational and people development in the face of extraordinary change. Asked to rank areas for possible development from 1 (lowest) to nine (top), respondents prioritise areas that would shore up existing operations by addressing areas identified as of concern in previous questions: journalism skills (1st, mean of 6.69 ) and sales skills (2nd, mean of 6.65 ). The third highest priority was "convergence of multimedia operations" (mean of 6.09), which is typically considered a way to become not only more effective in engaging audiences, but also a way to ensure greater efficiency in operations.

Author

Erina Lin

Date

2010-02-22 21:12

In the United States, the top online features of the top 100 newspapers in 2008 include RSS, video and contextual ads - each with 100 percent penetration, according to the Bivings Group report, The Use of the Internet by American's Newspapers.

Other popular features included photos, local weather, section RSS, reporter blogs, social bookmarks and reporter blog comments, with more than nine out of 10 sites adopting these features, SFN's World Digital Media Trends 2009 reported.

Features that are still not popular include RSS ads, tags, social networking, registration, user generated articles and videos - less than 20 percent have those features.

The usages of RSS, most popular, video, blog comments, comments on articles and bookmarking are all on the rise from 2006 to 2008, according to the Bivings Group.

Author

Erina Lin

Date

2010-02-18 23:24

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