Date

Fri - 22.09.2017


Industry Trends

Facebook's unique visitors worldwide jumped from about 20 million in January 2007, to 101 million one year later, up 305 percent, according to Morgan Stanley Research. The total minutes spent on the site accounted for five billion minutes in January 2007, but surged 363 percent to about 20 billion minutes one year later, which made it number four globally, only behind Yahoo!, Live and YouTube, SFN's World Digital Media Trends 2009 reported.

According to Facebook's statistics in March 2008, there were 250,000 new registrations per day since January 2007. Among the 67 million active users, more than half of them use it on a daily basis.

Also, to the surprise of many, Facebook in not just the privilege of tech-savvy kids - the college and post-college folks (18- to 24-yearolds), which the site originally aimed to target, now only account for less than 25 percent of total users. The fastest-growing demographic group is women age of 55 and older, up 175 percent since September 2008.

Today, more than seven out of 10 Facebook users are outside the United States, and most of them access the site in their native languages.

Author

Erina Lin

Date

2010-04-27 04:55

Mobile advertising spending in Western Europe made up $1.07 billion in 2007, according to eMarketer, and is expected to reach $5.55 billion in 2012.

Mobile message advertising contributed the majority in 2007, and is forecast to increase from $1.05 billion to $4.35 billion in 2012, SFN's World Digital Media Trends 2009 reported.

Mobile display and mobile search advertising only accounted for niche in 2007, but in 2012 will likely rise from $5 million to $229 million, and from $18 million to $968 million, respectively.

Mobile advertising spending in the Asia Pacific region totalled $738 million in 2007, according to eMarketer, and is expected to reach $6.88 billion in 2012.

Mobile message advertising contributed the majority in 2007, and is projected to increase from $700 million to $5.32 billion in 2012.

Mobile display and mobile search advertising only accounted for niche in 2007, but is expected to grow from $12 million to $397 million, and from $26 million to $1.16 billion in 2012, respectively, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-04-23 00:15

The unique audience for online search in the United States grew from less than 100 million in February 2003 to more than 140 million in February 2009, up 50 percent, according to the Nielsen Company. Member communities and e-mail also increased from about 60 million uniques to more than 100 million, with 87 percent and 76 percent six-year growth rates, respectively, SFN's World Digital Media Trends 2009 reported.

The biggest gainer, however, is online video, which had an audience of less than 30 million unique users in February 2003. It surpassed email in November 2007, and had more than 100 million viewers in February 2009, up 339 percent within the six years.

In terms of time spent on each sector in the United States, e-mail was on top, and increased from less than six billion minutes in February 2003 to more than 20 billion minutes in February 2009, up 268 percent. Member communities accounted for about two billion minutes, and jumped to more than 20 billion and exceeded e-mail in February 2009, up 883 percent, according to the Nielsen Company.

Search accounted for about 2.5 billion minutes, and increased to about six billion in 2009, a growth of 193 percent.

Author

Erina Lin

Date

2010-04-19 18:00

In Japan, mobile subscribers totalled 84 million in September 2004, with 50 million signed up for 2G data services, according to Impress R&D.

Twelve million used the voice-only plan and only about three million used a 3G or above service, SFN's World Digital Media Trends 2009 reported.

In March 2008, total mobile subscribers exceeded 96 million. People who signed up for a 2G data plan only accounted for a small amount, while voice-only users stayed flat.

Users signing up for 3G data non-flat rate services accounted for 25 million, while 3G data flat rate plans contributed 38 million and 3.5G data users made up 25 million. This made 3G or above users more than 70 percent of total mobile subscribers, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-04-14 19:43

Global broadband subscribers are forecast to more than triple, from 216 million in 2005 to 749 million in 2012, according to IDATE.

In 2005, the biggest contributor was the Asia Pacific region, with 86 million subscribers. Europe and North America also made up 66 million and 53 million subscribers, respectively, SFN's World Digital Media Trends 2009 reported.

In 2012, the Asia Pacific is still expected to own the biggest chunk - with 339 subscribers, about half from China. Europe is forecast to contribute 191 million, with another 118 million from North America.

As of the end of 2008, DSL still dominated the broadband market, accounting for a 62 percent share. Cable modem and other broadband access technology each contributed 19 percent, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-04-12 23:13

Valérie-Anne Bleyen and Leo Van Hove at Vrije Universiteit Brussel conducted a study of 87 newspaper Web sites in nine Western European countries in 2006, 2008 and 2009, the latest SFN's report, New Revenue Models for Newspaper Companies, reported.

The study categorised the sites into the following groups: free, fee light and fee+. "Fee light" refers to newspaper sites where all the news, columns and archived articles (if available) are free, and where the PDF version is the only paid-for content on the site. "Fee+" on the other hand, refers to sites that offer something other than a PDF against payment.

According to the study, the share of the free news sites across the nine countries increased from 19.5 percent in 2006 to 25.6 percent in 2008. However, in 2009 the growth of free sites seemed to slow, as it only increased slightly to 26.8 percent.

Luxembourg, Spain, Belgium and France are the countries with the biggest growth of free sites. In Luxembourg, the amount of free sites jumped from 33.3 in 2006 and 2008 to 66.7 in 2009. In Spain, the figures boosted from nothing in 2006 to 37.5 percent in 2009.

In Belgium, they grew from 11.1 percent in 2006 to 22.2 percent in 2008. In France, the numbers went up from 9.1 percent in 2006 to 18.2 percent in 2008.

Author

Erina Lin

Date

2010-04-07 22:31

In March 2009, more than 149.4 million unique users viewed 14.47 billion online videos in the United States, according to comScore Video Metrix. Each viewer watched 96.8 videos on average. More than 5.9 billion videos were viewed by over 100 million unique viewers at Google sites, which includes top video sharing brand YouTube. Google sites alone accounted for 40 percent of total videos viewed, and each viewer watched 59 videos on average on Google sites, SFN's World Digital Media Trends 2009 reported.

Other online video properties on the list included Fox Interactive Media, Hulu, Yahoo! sites, and others. However, they only owned a very small share of videos compared to Google sites, as well as average videos per viewer.

In the United Kingdom, total online video unique viewers accounted for 26.8 million in January 2008, and were up to 29.6 million one year later, which increased 10 percent.

Google sites were also on top in the United Kingdom, with 20.7 million unique viewers in January 2008 and 23.7 million one year later, up 14 percent. Its YouTube property contributed the majority of the viewers, with 20 million in January 2008 and 23.5 million in January 2009, up 17 percent.

Author

Erina Lin

Date

2010-04-06 03:11

Mobile advertising spending in the United States totalled $878 million in 2007, according to eMarketer, and is expected to reach $6.52 billion in 2012.

Mobile message advertising contributed the majority in 2007, and will increase from $810 million to $4.5 billion in 2012, SFN's World Digital Media Trends 2009 reported.

Mobile display and mobile search advertising only accounted for a minor amount in 2007, but is expected rise from $34 million to $541 million, and from $35 million to $1.48 billion in 2012, respectively, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-04-01 22:27

Individual news sources, including online newspaper sites, beat others as the top method for how news readers access online news, with 48 percent, according to Outsell. Specific news portals came next with 35 percent, and then search engines, with 11 percent, the latest SFN's report, New Revenue Models for Newspaper Companies, reported.

Power news users, compared to regular news users, tend to access online news through specific news portals more, but not search engines.

Links to e-mailed stories, RSS feeds and links to stories through social networks only accounted for a very small portion, according to the report, released by SFN and the World Association of Newspapers and News Publishers.

Click here to download our free mini report, Paid vs. Free Content Debate.

Author

Erina Lin

Date

2010-03-31 22:22

Online search and e-mail are the two most popular online activities in Europe, which 84 percent and 79 percent of respondents in 2007, respectively, performed at least once a month, according to EIAA.

The figures rose to 87 percent and 81 percent in 2008. More than 40 percent of respondents used online social networking at least once a month, while more than three out of 10 used instant messaging, listened to Web radio, downloaded music or watched movies/videos in 2008, SFN's World Digital Media Trends 2009 reported.

According to BIGresearch SIMM 13 Study, shopping and weather were the top two online activities for fun and entertainment among U.S. online users, with 38 percent and 35 percent of respondents saying they regularly did so, respectively.

Checking movie reviews/schedules, viewing photos from friends, checking sport news and scores and playing video games were also popular; more than two out of 10 regularly did one of those activities, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-03-26 21:45

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation