Date

Fri - 22.09.2017


Industry Trends

Newspaper Web sites are benchmarked on two key metrics: revenue per unit of print circulation, and share of online advertising spent in that newspaper's local market, according to Borrell Associates.

The circulation benchmark is useful only from the perspective that the size of the newspaper might be relevant to the revenue its Web site can generate. However, this metric is becoming less relevant as many newspapers branch out beyond mere "newspaper sites" and use the Web to launch multiple products such as online directories, mobile applications or e-mail newsletters. It is likely that many smaller newspapers could be generating 10 times the online revenue of a newspaper with twice its circulation. In short, print circulation has less and less to do with a company's ability to generate significant Web revenues, SFN's World Digital Media Trends 2009 reported.

One reason for the rebound in online revenue per circulation unit for the largest-circulation newspapers, which saw per-circulation revenues decline in 2007 but then saw a huge jump last year, was the fact that the base of this metric, circulation, declined significantly.

Author

Erina Lin

Date

2010-06-11 20:23

Around the world, newspapers are recognizing the value and promise for the future that is created by implementing a green strategy. The move to be more environmentally friendly is happening across businesses, consumers and governments. For their part, news publishers are taking a hard look at efficiencies that can be implemented across their value chains, such as more aggressive recycling schemes, reducing carbon dioxide emissions, lowering electricity usage and better ways of handling e-waste, SFN's Going Green reported.

InfoTrends, a U.S.-based market research and strategic consulting firm for the digital imaging and document solutions industry, partnered with the North American Publishing Company in January 2008 to create a new quarterly tracking programme called "Emerging Strategies in Production Print." The project is aimed at polling print service providers on the hottest industry topics.

Among those surveyed, most agreed that their company's management is very supportive of green issues, with an average response of 3.8 for in-plant respondents and 3.7 for print-for-pay respondents, on a scale of 1 (strongly disagree) to 5 (strongly agree), the study found.

Author

Erina Lin

Date

2010-06-08 23:40

Yahoo! Inc. Monday announced its Web site change, with full product integrations with Facebook. The company said that more such connections are on the way, Market Watch reported.

According to the company statement, users of both Yahoo! and Facebook can link their accounts, view, and share updates with friends across both sites.

The Internet giant also changed Yahoo! Pulse, formally known as Yahoo! Profiles, so that users could manage content and privacy settings, Yahoo!'s Cody Simms, senior director of social platforms, and Bobby Figueroa, vice president of consumer advertising experiences, told MediaPost.

Author

Erina Lin

Date

2010-06-07 22:45

In general, newspaper companies remain overly dependent on the "Big Three" classified advertising categories of real estate, automotive and recruitment advertising, according to Borrell Associates. Their struggles to develop Internet revenues can be tied directly to their dependence on these categories, all of which have experienced a catastrophic free-fall over the past eight years, SFN's World Digital Media Trends 2009 reported.

In 2000, newspaper print classifieds peaked at US$19.6 billion. Last year they were half that, at $9.9 billion. The development of online classified verticals hasn't come close to making up the difference. Last year, newspapers generated about $2.4 billion in online revenue from classified advertising categories, only about 25 percent of their annualised losses in print, according to Borrell.

Author

Erina Lin

Date

2010-06-03 04:36

Around the world, newspapers are recognizing the value and promise for the future that is created by implementing a green strategy. The move to be more environmentally friendly is happening across businesses, consumers and governments. For their part, news publishers are taking a hard look at efficiencies that can be implemented across their value chains, such as more aggressive recycling schemes, reducing carbon dioxide emissions, lowering electricity usage and better ways of handling e-waste, SFN's Going Green reported.

InfoTrends, a U.S.-based market research and strategic consulting firm for the digital imaging and document solutions industry, partnered with the North American Publishing Company in January 2008 to create a new quarterly tracking programme called "Emerging Strategies in Production Print." The project is aimed at polling print service providers on the hottest industry topics.

Author

Erina Lin

Date

2010-06-01 17:22

In 2008, U.S.-based publisher Hearst Corporation partnered with MediaEdge for a joint research initiative to learn more about how consumers felt about greener products, both in and out of the publishing world, SFN's Going Green reported.

Although the survey focused solely on magazines and not all print content, the results of the survey resonate for companies that publish quality content, especially newspapers. The environment is an important topic for readers, and content that explores that is valued.

Based on a 10-point scale where "10" meant "agree strongly" and "1" meant "disagree strongly," the majority of respondents overall, and women in particular, expressed high levels of interest and trust in green-related magazine content, the survey found.

Women value content that provides tips and advice on how to live a more eco-friendly lifestyle, with 68 percent of women saying they pay attention to these types of articles, and 48 percent of men saying so.

Author

Erina Lin

Date

2010-05-26 23:40

In 2008, U.S. newspapers saw their online segment grow to approximately US$3.3 billion, 5 percent more than in 2007. This is the first time since 2001 that single-digit average growth has been recorded, and at the local level results were very uneven, SFN's World Digital Media Trends 2009 reported.

The growth in newspaper online revenues has, on any reckoning, been impressive.

At the end of 2008, interactive spending held an 11.5 percent share of all local ad spending. The last Borrell Associates research suggests that it is headed for a 15 percent to 18 percent share before levelling off within five years. If it reaches 18 percent, it will become the second-largest shareholder of local advertising, behind newspapers, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-05-24 22:52

In Japan, more than seven out of 10 mobile advertising respondents said they preferred mobile e-mail ads/mall magazines, while 67 percent liked banner ads. Fifty percent of the respondents said they preferred Web site text/content ads, according to Impress R&D, October 2006.

From marketers' perspectives, 49 percent of marketers said they preferred banner ads in 2007, down 5 percent from one year ago, SFN's World Digital Media Trends 2009 reported.

Forty-three percent said they liked mail ads, up from 30 percent in 2006. Thirty-five percent and 32 percent said they preferred content tie-ups and text ads, up from 30 percent and down from 38 percent in 2006, respectively, according to D2 Communications.

Twenty-seven percent chose blog/community, while 19 percent preferred video ads.

Only 3 percent said they have no plans for mobile advertising in 2007, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-05-17 20:06

In 2004, the percentage of 3G as a proportion of total mobile subscriptions in countries surveyed were less than 5 percent, except for 13 percent in Japan, SFN's World Digital Media Trends 2009 reported.

In 2007, the figures were up across the countries, according to IDATE and Ofcom. Japan still led with 83 percent, while in Italy and Ireland about 27 percent and 26 percent of the mobile subscriptions were 3G, respectively.

In Sweden, Spain and the Netherlands, the share was more than 20 percent. In Poland and Canada, the figures were still low, at less than 5 percent, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-05-10 16:12

The total daily minutes spent on Facebook reached more than three billion in February 2009, up from 1.1 billion from one year ago, according to data provided by the social networking site. About 15 million users update their statuses on a daily basis, almost quadruple the number one year ago, SFN's World Digital Media Trends 2009 reported.

Also in February 2009, more than 3.5 million users became "fans" of something each day, more than 850 million photos were posted that month and more than 24 million pieces of content were shared.

comScore found that on average, a Facebook user spent 169 minutes on the site in a month, versus 13 minutes on Google News, or 10 minutes on The New York Times Web site.

In February 2009, time spent on Facebook in Europe accounted for 4.1 percent of the total online minutes, or more than 30 percent of total social networking minutes, up from 1.1 percent and 12.3 percent one year ago, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-04-29 00:21

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