Date

Thu - 21.09.2017


Industry Trends

While many NGOs, non-profits, and news organisations are still baffled and skeptical of the impact new media tools can have, Americas Society is embracing the Web and social media to broadcast news and augment their readership. By engaging with Twitter, Facebook, and Web 2.0 platforms, Americas Society is an example of cultural institutes and policy think tanks coming into the digital realm.

On Sept. 23, hours after news broke that a Colombian military attack had resulted in the death of a Revolutionary Armed Forces of Colombia leader, Colombian President Juan Manuel Santos spoke at an Americas Society event in New York. Live tweeting of Santos' remarks entered the international news stream, and it was announced to the world that not only had the FARC leader, Mono Jojoy, been killed, but 14 computers and 60 USB drives of information about the FARC had also been seized by Colombian authorities.

Santos: "What happened back home in #Colombia with this military success we had 24 hrs ago is going to change our history." (http://twitter.com/ascoa)

Santos went on to compare the significance of Jojoy's death to the Colombian authorities with an announcement to New Yorker's that "Osama bin Laden had been struck down."

Author

Leah McBride Mensching

Date

2010-10-19 00:16

U.S. credit rating agency Moody's Investors Service Thursday lowered its outlook for the U.S. newspaper industry, from stable to negative, AFP reported.

Even though Moody's expects newspaper revenues to go down only 5 to 6 percent this year, and in the mid-single digits next year, less than the 22 percent drop in 2009, "the industry's longer-term secular deterioration is returning to the forefront," according to John Puchalla, vice president at Moody's, News and Tech reported.

"Even in a slowly growing economy, the erosion of newspapers' readership share and pricing power continues unabated as readers embrace free and low-cost content on the Web and mobile devices," he added.

To see the industry outlook back to stable, it would require a stronger economic expansion "or further development of user fees and advertising in new distribution channels through pay-walls or other means that would not overly cannibalize traditional print volumes or pricing," Moody's said.

Moody's changed the outlook for the industry from negative to stable six months ago, AFP reported.

Author

Erina Lin

Date

2010-10-14 22:31

Malaysians spend the most time on social networking sites, averaging nine hours per week, and also tend to have the most friends, with an average of 233; meanwhile, users in Japan are at the other end of the scale, with an average of 29 friends, according to a study released by TNS Digital Life yesterday.

Globally, people with access to the Internet use digital sources for their top media channel, the study found. Sixty-one percent of online users use the Internet each day, compared to 54 percent for TV, 36 percent for radio and 32 percent for newspapers, the study found.

Image: TNS Digital Life
The study covers nearly 90 percent of the world's only population through 50,000 interviews with consumers in 46 countries, according to a press release.

Surprisingly, Chinese social networking users, who use social networks heavily, had few friends, with an average of 68, PCMag reported. Following Malaysia, people in Russia and Turkey use social networking sites heavily, at 8.1 hours per week and 7.7 hours per week, respectively.

Author

Leah McBride Mensching

Date

2010-10-12 00:18

Spending on Internet advertising is rapidly growing, according to the latest report from eMarketer and Starcom MediaVest, out today. Global ad spend online is forecast to hit US$96.8 billion by 2014, up from $55.2 billion in 2009, the Global Media Intelligence Report states, paidContent reported.

"Companies worldwide will spend nearly half a trillion dollars on advertising this year. But spending that money wisely is more of a challenge now than ever before because of the changes brought about by the growing importance of digital media," the report's summary states. "To meet that challenge, marketers need dependable data about evolving economic conditions, consumer spending patterns, media consumption habits and competitor spending levels. And multinational corporations and their agencies need to compare and contrast these trends across regions and countries.

Image: paidContent

In 2014, total ad spending in the Asia-Pacific region will reach $173.2 billion, according to the report, Bloomberg noted. Meanwhile, North America will still have a larger overall share, at 33.8 percent, or $190.6 billion.

Author

Leah McBride Mensching

Date

2010-09-13 23:54

Four out of five online Australians (81 percent), or 10.7 million people, viewed videos online in July. Total videos views almost reached a billion (970 million) in that month, according to a comScore new report on video viewing.

A viewer on average watched more than seven hours of video, which means that the time Australians spent on online video rivals that on social networking site Facebook, which totaled about eight hours a month, The Australian reported.

Over 55 percent of the video viewed, or 539 million videos, were on Google-owned sites, and 99 percent of these were watched on YouTube.

Microsoft sites, including Ninemsn - a joint venture between PBL Media and Microsoft - were ranked on the second spot with 29.6 million videos (3 percent), followed by Facebook (12.5 million, or 1.3 percent).

Yahoo! was on the sixth spot, with 5.9 million videos (0.6 percent), while Fox Interactive Media, including social networking site MySpace, was on the eighth (4 million views, or 0.4 percent) and Telstra (3.1 million views, 0.3 percent) was on the ninth.

Author

Erina Lin

Date

2010-09-10 00:18

Social media usage surged among U.S. adults ages 50 and up, according to a latest survey by Princeton Survey Research Associates on behalf of the Pew Internet & American Life Project, Media Post reported.

The survey also suggested social media may be an effective advertising and marketing platform to reach older Internet users.

Photo: Tim Boyle/Getty Images

According to Pew, social network use among online users age 50 or above was up from 22 percent in April 2009 to 42 percent in May 2010. Moreover, one out of 10 people in the 50+ age group uses Twitter or a similar "status update" service to post updates or check friends' updates.

To break down the age bracket even more, among adults age between 50 and 64, social media use jumped from 25 percent to 47 percent from April 2009 to May 2010, and among those 65 and older, use surged from 13 percent to 26 percent. On the other hand, use among people age between 18 and 29 only increased from 76 percent to 86 percent, according to The Knight Center for Journalism in the Americas.

Author

Erina Lin

Date

2010-08-31 22:44

"Newspapers have 12 years or less left to live in print," according to the digital consultant Ross Dawson, who will speak in the Newspaper Publishers' Association forum in Sydney, Australia this Thursday, mUmBRELLA reported.

According to a NPA release, Dawson said: "By 2022 newspapers as we know them will be irrelevant in Australia. However the leading newspaper publishers of today may have transformed themselves to thrive in what will be a flourishing media industry," The Australian reported.

Photo: Pranav Mistry

He predicted that within 10 years, mobile reading devices would become our "primary news interfaces', and the price to consumers of such devices would greatly drop. For example, Apple's iPad, which cost $629 or more today, would be charged only less than $10, and even often be given away.

"More sophisticated news readers will be foldable or rollable, gesture controlled and fully interactive."

"Substantial parts of investigative journalism, writing and news production will be 'crowdsourced' to hordes of amateurs overseen by professionals," Dawson added, The Australian reported.

Author

Erina Lin

Date

2010-08-24 23:26

Declines in the newspaper industry are expected to slow down this year, and the market will eventually stabilise by 2013 and resume growth in 2014, according to the Veronis Suhler Stevenson Communications Industry Forecast 2004-2014, Editor & Publisher reported.

VSS predicted that retail, classified and national advertisers will continue to shift budgets to digital platforms "to target audiences and improve return on investment," as print circulations drop, which indicates consumers' migration to new electronic media, the report stated.

Total newspaper spending is expected to decrease by 9.5 percent this year, to $37.79 billion, due to declines in dailies of 10.6 percent (to $30.2 billion), in weeklies of 7.1 percent, and in digital platforms of 1.1 percent.

VSS stated that some local advertisers will be back to print media by 2014 to reach its loyal older demographic. However, there will still be a drop of 2.5 percent in the compound annual growth rate (CAGR) in the forecast period because of the industry's earlier shortfalls.

Author

Erina Lin

Date

2010-08-19 23:09

Although some researches claim newspaper sales in Australia have remained stable throughout the years, new study finds that considering the country's growing population, sales have been in a decline significantly, according to the Media Alliance in Walkley Media Conference this week, mUmBRELLA reported.

The organisation combined data from Audit Bureau of Circulation with Australian Bureau of Statistics population numbers, and calculated an approximate measure of metro and national paper sales per capita over the last two decades.

Even though considering the margin for error, the trend has been downwards, from sales of nearly 160 papers per 1000 population in 1991, to less than 110 per 1000 in 2010, mUmBRELLA reported,

The Australia population has increased by about a quarter to more than 22 million, while newspaper sales have decreased slightly.

Author

Erina Lin

Date

2010-08-12 18:48

Media and communications spending will outpace U.S. economic growth as consumers and companies invest in mobile and Web access, according to a new report from Veronis Suhler Stevenson, CNBC reported.

Between 2009 and 2014, Veronis forecasts a 6.1 percent average annual growth for the media and communications industry, which outpaces the 5.8 percent average annual growth rate expected for the U.S. GDP, Business Wire reported. Total communications spending this year is on track to increase 3.5 percent.

Photo: InfoUSA

Growing demand for subscription TV content will be the catalyst for the entertainment and leisure sector, which grows at an average of 6.3 percent each year, to $353.9 billion by 2014.

However, traditional consumer advertising is expected to continue to drop in 2010 and 2011 as brands switch to alternative advertising. Money will continue to be shifted away from traditional ads to targeted, measurable ad formats, such as Internet and mobile.

Traditional consumer ads are forecast to reach $159.3 billion in 2014

Author

Erina Lin

Date

2010-08-11 21:39

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