Date

Thu - 21.09.2017


Industry Trends

The global telecom services market has grown from €851 billion in 2005, to €997 billion in 2008, according to IDATE. Mobile services include search, e-mail, weather, news, photos, sports, maps and other non-data download services, detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

The most dramatic surges in telecom services are in the Asia Pacific region, particularly in China and India, as well as in Latin America, Africa and the Middle East. During the same time period, the more established markets of North America and Europe have grown slightly in global telecom services.

The largest growth has occurred in Africa and the Middle East, growing 44.9 percent. This is followed by growth in India, 44.4 percent; Latin America, 30.1 percent; and China, 20.8 percent. Established markets, including Japan, Germany, France, and North America, remained stable.

Author

Erina Lin

Date

2010-12-15 16:42

From 2005 to 2010, the top-ranking websites have changed considerably, with only Yahoo, Google and MSN on the top 10 list from five years prior, according to Alexa. Google took the No. 1 ranking from Yahoo, which has dropped to No. 4. Meanwhile, relative newcomers Facebook,YouTube,Windows Live,Wikipedia, Blogger, Baidu and QQ are among the most popular sites on the Web detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

Nielsen categorises the top 10 global websites differently from Alexa, by organising the list by parent companies, some of which have a dozen or more websites included in the grouping. Google remains in the No. 1 position, and in this group, includes YouTube.

Microsoft, which includes Bing and MSN, takes the No. 2 spot, followed by Yahoo! sites, Facebook, Ebay,Wikipedia, Amazon, AOL, News Corp. Online (including MySpace) and Interactive Corp. The top 10 list represents between 27.3 percent and 83.9 percent of active reach on the Internet in December 2009, according to Nielsen.

Author

Erina Lin

Date

2010-12-14 20:41

About three-quarters of American men and women are Internet users, according to the Pew Internet and American Life Project conducted in late 2009.

The Pew study examined the demographics of Internet users in America, and found that 76 percent of whites, 70 percent of blacks and 64 percent of Hispanics in America are Internet users, detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

The study showed that the younger people are, the more likely they are to be Internet users. Ninety-three percent of those between ages 12 and 29 were Internet users, while 81 percent of those ages 30 to 49 used the Internet. That number continues to drop with age: 70 percent of those ages 50 to 64 use the Internet, while 38 percent of those 65+ do so.

The study also tracked the percentage of adult Internet users in the United States from 1995 onward - it has grown from about 10 percent in 1995 to almost 80 percent in 2009.

Author

Erina Lin

Date

2010-12-13 19:16

There is a saying in French, "Le Hasard Fait Bien les Choses," which can be translated as "Fate is a Good Provider."

No other expression best applies to what happened to me while I was reading one of this week's class readings: "Social Media Can Open Door to Philantropy's Future," by Larry Blumenthal.

In his opinion column, Blumenthal describes a workshop he led for staff from a variety of foundations to convince them that there were no such thing as social media. To him, engaging with social media is tantamount to fostering collaboration, openness, transparency, timeliness, sharing work in progress, embracing and learning from failure. In this respect, the author believes, any person claiming that social media does not seem relevant to his or her work is - to say the least - totally wrong!

Little by little, Blumenthal's arguments started to convince me...I was seduced. Actually, I believe i wanted to be convinced.

Such an easy thing: all I had to do was to keep reading his piece to the end and say to myself "He is so right! I should not be concerned anymore with spending hours a day on Facebook, Twitter, Flickr or YouTube while studying at the same time, that is actually good for me! This is a better way to stay informed! This is a tool that can help me do what I am already doing, only more effectively."

Author

Leah McBride Mensching

Date

2010-11-25 16:31

The overall entertainment and media market worldwide was valued at US$1.17 trillion in 2005, and grew to more than $1.32 trillion in 2009, according to data from PricewaterhouseCoopers and Wilkofsky Gruen and Associates.

It is expected to exceed $1.69 trillion in 2014, according to the data, detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

In 2005, newspaper publishing was the leading segment, with a 15.2 percent share, or $179 billion market value. Next came business-to-business publishing, with a 13 percent share, or $153 billion value. Television advertising and TV subscription and license fees also accounted for about 12 percent each, or $146 and $142 billion, respectively.

However, in 2014, a shakeup in the market share ranking among segments is expected. Internet access, including wired and mobile, is forecast to reach 20.4 percent, or $351 billion value, up from only 11.7 percent, or $137 billion, in 2005. TV subscription and license fees will come in second place, with 15 percent, or $258 billion. TV advertising is expected to follow, with 11.4 percent, or $196 billion.

Author

Leah McBride Mensching

Date

2010-11-11 14:20

Despite the global economic downturn that has slowed or reversed growth across media industries since 2008, technologies and digital sectors continue to advance and grow, and new media platforms gain market share across the board. Meanwhile, traditional media are seeing limited growth or decreasing shares overall, according to the report, World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

According to IDATE, the number of mobile customers worldwide has grown from 2.16 billion in 2005 to a projected 5.2 billion in 2012, with the number of Chinese customers far surpassing any other country, with an estimated 915 million customers in 2012. The Asia Pacific region on the whole will grow from 820 million to 2.54 billion customers from 2005 to 2012.

Following China in growth are India, expanding tenfold from 76 million to 704 million, and Japan, from 90 million to 126 million, in the six-year period.

Meanwhile the No. 2 continent, Europe, will expand its customer base from 692 million to 1.04 billion, led by Russia, Germany, Italy and the United Kingdom.

Author

Erina Lin

Date

2010-10-28 20:16

Despite the global economic downturn that has slowed or reversed growth across media industries since 2008, technologies and digital sectors continue to advance and grow, and new media platforms gain market share across the board. Meanwhile, traditional media are seeing limited growth or decreasing shares overall.

Because audiences consume news across platforms, spending on print plus another category yields an increase in sales, according to research by BrandScience for the Outdoor Advertising Association in the United Kingdom, released in September 2009, according to the report, World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

Spending on print plus out-of-home without production costs saw the highest sales, at £6.23, followed by print plus out-of-home with production costs, at £5.73. Print-only was in third, at £4.28, following TV plus out-of-home, at £3.57. Television-only, with or without production costs, were the lowest, at £1.12 and £1.31, respectively, followed by online-only, at £2.23.

Author

Erina Lin

Date

2010-10-27 00:45

Tech companies may be on the verge of investing in alternative energy sources. According to the Washington Post, Google is set to invest in an offshore wind energy farm in the United States. Meanwhile, Georgian designer Archil Vardidze proposed an iPhone 6 concept that features a solar-powered device, Concept Phones wrote.

The concept outlines the same single-button approach as current models, but also introduces a model that is slightly longer and wider, Uber Gizmo informed. Furthermore, it has an aluminum casing, an external antenna as well as a solar panel at the back for extra battery life. TFTS added that the design also incorporates a USB/charger docking station, a camera at the front and an LED flash cam at the back.

On the other hand, Google is much closer to harnessing more eco-friendly sources. DelmarvaNow explained that Google intends to buy a 37.5 percent stake in the Atlantic Wind Connection project. The initiative amounts to around US$500 million and Google may be proposing nearly $200 million at first.

Author

Alisa Zykova

Date

2010-10-25 23:47

In the recent past, one of the biggest criticisms of the non-profit sector was its ineffective method in "selling itself." Many non-profit organisations admittedly encountered problems in their marketing and advertising, or what some in the field prefer to call "advocacy." This often led to sub par fund raising events, awareness campaigns that rarely reach beyond the inner circles, and difficulties in bringing in new constituents. Several organisations still rely solely on the older methods of fliers, newsletters, and mailing or phone lists, but clearly these avenues are becoming more and more limiting. In a digital age, advocacy is not what it used to be, and non-profits, with their lack of funds and manpower, are finding that they need to work even harder to keep up with current and potential supporters.

"The history of advocacy and marketing goes like this: we started with face to face approaches, then it went to snail mail, then TV and radio, then email, and now we've rapidly moved into a society that is growing more into the online space," Rob Wu, founder of the networking and fund raising platform CauseVox, pointed out. He went on to talk about the prevalence of social media marketing and the use of technological innovations in this field.

Author

Leah McBride Mensching

Date

2010-10-25 23:34

"Need a break? So does the rainforest."

This was the message behind Greenpeace's social media campaign last March against Swiss chocolate giant, Nestlé. The environmental organisation criticised Nestlé for using palm oil suppliers that allegedly destroy Indonesian rainforests and threaten the Orangutan habitat.

Just days after posting a one-minute commercial parody on YouTube featuring an office worker taking a break with a Kit Kat bar made of orangutan fingers, Greenpeace and hundreds of thousands of people across the globe watched the video go viral. They also watched Nestlé's reputation take a beating.

The company, largely unprepared for the ensuing social media PR battle, was "wall bombed" with complaints on its Facebook page. Nestlé asked YouTube to remove the video due to copyright, and even tried to censor the negative comments on its Facebook page. But outgunned by critics, Nestlé's moderator later issued an apology stating: "This was one in a series of mistakes for which I would like to apologize. And for being rude. We've stopped deleting posts, and I have stopped being rude."

Author

Leah McBride Mensching

Date

2010-10-21 21:57

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