Date

Sun - 19.11.2017


Financials

Although online advertising is more flexible than print, and Internet ad budgets are unlikely to plunge as much as budgets across other media, the Internet should not be viewed as completely shielded from difficult times, said Demian Kudryavcev, the head of prominent Russian publishing house Kommersant, Sostav.ru reported Monday.

Internet sources may adapt more willingly to the advertising company and may take greater lengths to change in order to gather more revenue, he added. The answer to the problem may be content that is adapted to both advertisers' and outlets' audiences.

The Kommerrsant head appealed to advertisers to not support "piracy" and "robbery," meaning they should not agree to ventures with Web sites that steal news material from other sources, even if it may be cheaper to do so, according to Sostav.ru.

"I demand that during the current financial crisis, when certain resources need to spend large sums of money to create original content, that the industry unites and halts its support of those resources that steal this content," Kudryavcev said.

There are news outlets that require the maximum audience targeting available as well as those which need to fund video production projects and journalistic missions, Kudryavcev said, adding that importance should be placed on advertising clients, not ad companies, according to Sostav.ru.

Author

Alisa Zykova

Date

2008-12-01 10:16

Media General Inc.'s profits increased by more than two-fold during the third quarter, due to the U.S. media group's broadcast ads, the Associated Press reported Thursday.

The company announced its earnings in the three months ending Sept. 28 were at US$6.1 million, up from $2.5 million in the same quarter last year.

The share price in the third quarter was 28 cents per share, up from 11 cents per share, the AP reported in an article posted by Editor & Publisher.

However, revenue fell 11 percent to $194 million. Broadcast revenue decreased 1.5 percent, but increased advertising, due to the political ads during election season and Olympics ads, have kept the drop low. Media General's broadcast sector had a 24.5 percent profit due to cost cuts, according to the AP.

The company's publishing arm plummeted 53 percent, due to the declining economy and a struggle to replace losses in print revenue with online earnings, the AP reported.

“This year's weak economy and unfavourable business climate have created far more challenges than anyone anticipated, as you all well know,” Marshall Morton, Media General's chief executive said in a call with analysts, MarketWatch reported.

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Author

Alexandra Zeumer

Date

2008-10-17 03:49

Numerous companies will likely follow prominent UK advertising firm WPP Group in relocating their headquarters abroad amidst tax concerns in the country, WPP Chief Executive Martin Sorrell has announced, the Financial Times reported Monday.

The firm recently became the sixth and the largest company to move overseas when it moved to Ireland due to the “complexity” of the UK tax policy, reported the Financial Times. Modifications to the taxation on foreign revenue may augment the tax costs of companies that gather large portions of revenue from abroad, according to Bloomberg.

“It's clear from what I have heard that the government must rethink its strategy on taxation, as many council members reaffirmed that the current system is highly likely to drive more great wealth-creating enterprises like Sir Martin's WPP to base their headquarters overseas where they feel the tax demands are fairer,” said UK's Mayor Boris Johnson, according to the Financial Times.

Prime Minister Gordon Brown reduced the corporate tax rate from 30 percent to 28 percent while he was finance minister in March last year. However, he was criticised for moves such as the taxation of foreign dividends and the restructuring of the charges of capital gains, according to Bloomberg.

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Author

Alisa Zykova

Date

2008-10-07 07:08

The Swedish government intends to eradicate the press advertising tax amidst claims that it is “unfair” and “ideologically wrong”, reported the European Journalism Centre last Monday.

"Advertising is part of a company's marketing, which is a central and healthy part of a market economy - nothing that should be subject to penal taxes," said Culture Minister Lena Adelsohn Liljeroth.

The Swedish Newspaper Publisher's Association claimed that it was inequitable that press advertising is taxed while other media like the Internet, TV and radio are not, according to the European Journalism Centre.

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Author

Alisa Zykova

Date

2008-07-04 02:29

The print industry in India is preparing a list of demands for the Finance Minister, to be delivered before the Union Budget 2008-09 is presented.

The list will demand the removal of the Fringe Benefit Tax (FBT), and lower taxes on the buying and selling of newsprint, among others, exchange4media reported Monday.

“Newspapers merit special fiscal treatment so as to maintain a vibrant and free press so vital for the survival of our democratic polity. Newspapers are referred as the Fourth Estate and the Indian Constitution itself states that State Governments shall not tax the sale and purchase of newspapers, that there should be no sales tax, excise duty or VAT on newspaper sale. In keeping with the spirit of the Constitutional provisions, it is necessary to ensure that duties and taxes which impact newspaper production are done away with or compensated or minimised to the extent feasible. This alone will ensure a fiscal environment which sustains diversity and plurality of ownership in the press and encourages maximum coverage, readership and reach in the populace,” a delegation of the Indian Newspaper Society (INS) stated in a memorandum to the Finance Ministry, according to exchange4media.

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Author

Leah McBride Mensching

Date

2008-02-26 05:56

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