Date

Wed - 20.09.2017


Circulation and Readership

A new free daily Hebrew newspaper has launched Sunday.

Israel Hayom distributed 150,000 copies in train and bus stations, with a goal of reaching a daily circulation of 300,000. For its first month, the paper will sell advertisements only to non-profit organisations, and distribution will include placing copies in private mailboxes, as well as being distributed in transportation hubs.

According to Editor and Publisher via the Jerusalem Post, Israel Hayom is being bankrolled by Sheldon Adelson, an American casino mogul with close ties to former Israeli Prime Minister Binyamin Netanyahu. The newspaper's editor-in-chief, Amos Regev, is also a close associate of the former prime minister, Editor and Publisher stated.

A free daily “bankrolled by one person with connections to a political figure” is cause for concern, Professor Eli Pollack, chairman of the non-profit watchdog group Media Watch, told the Post.

Author

Leah McBride Mensching

Date

2007-07-31 03:57

by Tatiana Repkova

Custom book publishing continues to be a strong new revenue source for newspapers. Few papers know this better than the Dubuque Telegraph Herald in Dubuque, Iowa, which has netted over $500,000 in recent years from community-generated books.

"When the economy is soft and newsprint costs are on the rise, the best thing we can do is become diversified," said Connie Gibbs, promotion director for the 28,000-circulation daily. Gibbs has consulted with over 50 newspapers from Alaska to Bermuda in recent years, helping them launch their own book projects patterned after the Telegraph Herald's string of successes.

The newspaper never expected to find such a huge profit potential in book publishing when it entered the field in 1995. In fact, Gibbs admits she was scared to death about their first book. But when she saw the enthusiastic response as readers submitted photos to be published in the first pictorial history of Dubuque, she knew the idea made sense. "It turned out to be an absolute gold mine," Gibbs said. "And not just in terms of revenue. It's the best reader-connect you can do."

Community-generated book projects, where newspapers ask readers to submit photographs and memorabilia around a common theme and publish the results, tap into the deep sense of pride that most people feel for their hometown.

"Publishing memories is paramount with your readers," Gibbs said. "And who can package Main Street America better than the newspaper?"

Author

Erina Lin

Date

2007-05-29 21:20

by Tatiana Repkova

The Financial Times is looking to double its distribution in the Gulf region to 10,000, and will stop circulating the Asian edition in favour of the European version of the newspaper. With a current distribution of just 5,000, the newspaper - which is perhaps the most prestigious financial journal in the world, after the Wall Street Journal - is taking the step because the European edition would better reflect “market demand.”

“There's an overwhelming desire in the region to have the European, rather than the Asian edition,” Mikael Heinio-Widell, managing director of the FT's Gulf commercial representative office, told ArabianBusiness.com. The European edition will launch in late May or early June, and Heinio-Widell says he hopes to boost distribution to “something closer to 10,000” within the next two years. He says the Asian edition was launched here mainly because of logistical concerns, but that new technology and tighter deadlines mean the European version can now be distributed, despite the time zone differences. The newspaper has just taken on a new “super-stringer” in Dubai, and Heinio-Widell says it is “only a question of time” before a dedicated bureau is set up here. However, he ruled out the possibility of a dedicated Middle East edition. “We don't do small regional editions,” he said.

Author

Erina Lin

Date

2007-05-14 12:12

by Tatiana Repkova

Pakistan International Airlines spent 157 million rupees ($2.6 million, €2 million) on newspapers and magazines during the last three years, according to a government written reply to a Parliamentarian's question. In 2004 it spent 42 million rupees ($700,000, €535,000), in 2005 it spent 45 million rupees ($760,000, €580,000) but in 2006 the figure jumped to 70 million rupees ($1.1 million, €845,000). That kind of money bought the national flag carrier 30 national and regional newspapers -- English and Urdu – in 2004 plus seven local and international magazines; 33 dailies and 20 magazines in 2005; and 34 dailies and 19 magazines in 2006. http://www.followthemedia.com/tickle/ticklefile30042007.htm#13; May 4, 2007

Author

Erina Lin

Date

2007-05-04 21:56

by Tatiana Repkova

The Palestine Times is the only English-language Palestinian daily newspaper and as of March 17, it is being distributed throughout Israel, The Jerusalem Post reports. The founder and editor-in-chief of The Palestine Times, Othman Haj Mohammed, says his purpose is to show the "real image of Palestinians."

"My message is simple. I want to show our readers an image of Palestinians as a real, human society with all its needs. With its stories of failure and success, its sad moments and its happy moments. The Palestinians are not only about Fatah and Hamas. They are about culture, arts, social issues and about helping the environment," Haj Mohammed said.

Moti Mizrachi, a newspaper stand owner in Jerusalem, told The Jerusalem Post that he was looking forward to reading the paper, but added it would be inaccessible for many Israelis to read it since it is written in English. "Most Israelis don't really have the energy for that... usually only the academics, the university students read in English, and those people already know more about what goes on with the Palestinians," he said. Mizrachi added that he was interested to read what Palestinians say about themselves and their government, especially in light of the recent adoption of a Palestinian unity government.

Israelis should read The Palestine Times to get a "first-hand view," Othman said. "We are trying to show the Israelis that we are human beings. All of the emphasis is on the political scene and fighting."

Author

Erina Lin

Date

2007-03-18 11:43

by Tatiana Repkova

To serve its members' needs in today's increasingly integrated media market, the board of the Audit Bureau of Circulations (ABC) addressed proposals in each of its media divisions for reporting cross-platform audience metrics on ABC reports. Beginning with the June 2007 ABC reporting period, business publications may report an aggregated figure for qualified circulation, Web site unique users, pass-along recipients, and e-newsletter distribution in a sidebar box highlighted on the front page of ABC Publishers' Statements and Audit Reports.

Author

Erina Lin

Date

2007-03-14 01:54

by Tatiana Repkova

The UK Audit Bureau of Circulations (ABC) has launched a new cross-platform system for publishers that could give a coherent picture of a brand's performance with combined print and web data. The Group Product Report, which launched on 27 February 2007, is billed as a tool for media owners to publicise their ABC-audited and verified figures across media platforms, all on the same report. Currently, publishers use a range of different systems to measure different strands. ABC said in a statement that publishers and media owners could opt to produce a Group Product Report alongside their usual ABC certificates, with the report being updated every time new data becomes available. The report includes historic data and charts, visual representations of the products and brands, and all the information included on the individual certificates. www.abc.org.uk; http://www.fipp.com/Default.aspx?PageIndex=2002&ItemId=13585; 7 March 2007

Author

Erina Lin

Date

2007-03-08 01:53

by Tatiana Repkova

The World Association of Newspapers has launched an initiative to develop a new measurement standard for both print and digital newspaper readership.

A Media Measurement Integration Task Force, which includes some of the most prominent names in the global print and digital media research community, was formed during a two-day summit in Chicago to explore the possibility of global standards for combined print and digital measurements. Several media research firms have created combined measurements to show the advertising community and media investors the true marketplace reach for newspapers, with circulation, readership and traffic numbers for print and digital combined. However, while the measurements provide the most accurate picture of total reach into a newspaper's print and digital distribution area than circulation alone, the numbers are not necessarily useful to advertising agencies, which don't often plan media buys in an integrated media fashion. Another key issue is that of global standardization and guidelines. Until now, no international group has embarked on creating a standardised, combined print and digital currency, which may be a useful measurement to ad agencies planning billions of dollars of advertising campaigns across media each year. WAN Press Release; February 21, 2007

Author

Erina Lin

Date

2007-02-22 01:16

by Tatiana Repkova

The Omani newspaper TheWeek, has become the first in Oman to have an independent circulation audit. The audit was conducted by the U.S.-based, non-profit, BPA Worldwide. TheWeek is a free weekly newspaper published by Apex Publishing and Press Company. Apex's Chief Executive Officer, Saleh Zakwani, told the Arab Press Network (APN) that as the number of publications is increasing, it is important to assure advertisers that circulation figures stand up to closer scrutiny. Two of Apex's other English language publications, Oman Today and Business Today, will be audited in the future. Apex is also planning to audit its Arabic language weekly Al-Isbou'a. http://www.ijnet.org/Director.aspx?P=Article&ID=305996&LID=1; February 16, 2007

Author

Erina Lin

Date

2007-02-17 01:17

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