Date

Wed - 20.09.2017


Circulation and Readership

Just four percent of adults read a newspaper using an app on a mobile phone or other mobile device last month, and 3.7 percent used an app to read a magazine, a new survey from GfK MRI has found.

However, those in the Millenial age group (born between 1977 and 1994) are strong app users - almost twice as likely than the average adult to have read a magazine using an app, and 73 percent more likely to have read a newspaper via an app in the past 30 days, the survey pointed out. Millenials made up 50.1 percent of all adults who used a newspaper app, and 57.3 percent of adults who used a magazine app.

Chart: GfK MRI

These results follow another survey from the Reynolds Journalism Institute, released yesterday, which found that 69 percent of iPad newspaper and magazine app users are male, and likely to have household incomes greater than US$100,000.

The GfK MRI survey results skewed male as well, with 60 percent of all adults who used a magazine app or a newspaper app in the last 30 days being male, and 40 percent female.

Author

Leah McBride Mensching

Date

2010-12-10 18:38

The Reynolds Journalism Institute has published the results of a research project on how Apple iPad users consume news content. The results refer to a first phase, based on a cross-sectional survey, conducted from September to November, of a multi-year project, the following phases to be in 2011. The respondents were 1,609, the majority of them (92%) located in the USA. The project is funded by the Digital Publishing Alliance.

The full results are going to be presented today, 10th December, at the RJI during the Fall 2010 Tablet/E-Reader Symposium and DPA Meeting, titled "How are tablets changing the game for publishers?"

"Users are predominantly well-educated, affluent men between the ages of 35 and 64 who tend to be early adopters", the survey says. They tend to be very satisfied by the time they spent with iPad, which is usually (62%) more than an hour during a typical day and spread throughout the week (89%).

Author

Leah McBride Mensching

Date

2010-12-10 17:56

Sixty percent of consumers follow a brand via social media, like Facebook or Twitter, a new study by Empathica Consumer Insights research has found.

Forty percent of the 15,000 Americans and Canadians surveyed said they follow brands in order to search for promotions or coupons, while 30 percent said they do so to obtain additional information. There is growing adoption of social media at companies around the globe, but opportunities to further build relationships with customers via these outlets is also increasing, said Gary Edwards, Empathica's EVP of Client services.

Image: Ajaxcrawler.com

Social media is also one form of the modern-day word-of-mouth, with one in three saying they followed through with a friend's recommendation received through a social media site, the study found.

Social media is the shiny new tool in the social commerce toolbox, which has been around for a long time, Jordan Corredera, director and general manager of Carnival Online, at Carnival Cruise Lines, told Forbes.

Author

Leah McBride Mensching

Date

2010-12-09 22:20

USA Today has announced the appointment of a social media editor and social media analyst, while The New York Times has just folded the social media editor position into the responsibilities of the interactive news team.

Michelle Kessler, formerly a USA Today tech reporter and editor, is now social media editor for the paper and hence responsible for social media initiatives throughout the newsroom. She will help run social.usatoday.com, which provides updates about the paper's social media activities, and @SocialUSAToday, the paper's rebranded Twitter account.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-12-09 19:16

"New research from Experian Hitwise suggests that 54,000 people a month are accessing content behind the paywall of The Times", Press Gazette reported.The article refers to research commissioned by Guardian News and Media, which was published internally by the company yesterday.

The GNM memo says, as Press Gazette reported, that they "estimate that a total of about 54,000 people globally are accessing content behind the paywall on the Times [and Sunday Times] website each month. Of the 54,000, approximately 28,000 are specifically paying for digital content. The remainder are print subscribers who get free access to the site as part of their newspaper subscription package."

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-12-08 17:59

Only two percent of readers in the UK would be willing to pay for a website that it is currently free and 79 percent would go elsewhere, according to KPMG's Media and Entertainment Barometer study, Press Gazette reported yesterday.

The research, based on three YouGov surveys, also showed that nine percent of those who are not currently subscribe to a website would be willing to do so in the next year, paidContent.org informed.

"Whilst the appetite to pay for web content is moving slowly, the pace of spending money to download content on mobile devices is moving much more quickly, particularly in the crucial 18-34 demographic," David Elms, head of Media Sector for KPMG, explained on a press release.

Only 13 percent said they have paid for content online and it mostly includes music (23 percent) and online gaming (21 percent), Journalism.co.uk pointed out. Media--newspapers, news analysis, magazines and TV--represent 19 percent.

Furthermore, the study found that 86 percent of British "preferred to consume media offline rather than online. The most popular reason was a preference to reading physical copies," paidContent.org reported.

Author

Clara Mart

Date

2010-12-07 16:01

Eight publishers have begun to test a new way to browse their shared stories in a specific iPad format through Flipboard's app, Flipboard announced in a press release.

When using Flipboard's app, if they come across an article shared on Facebook or Twitter, readers can double tap or click on a "Read Article" button to display the article in an easier to read magazine layout, more closely resembling the print edition than the standard web display.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-12-06 16:00

Journalism is, and always will be, at the core of a news organisation. But today and increasingly in the future, it is important for to have six main competencies to survive and thrive in a new media environment, Steven Duke, managing director of training and associate professor of Northwestern University's Medill School of Journalism, told the World Editors Forum study tour today.

Those competencies are: Platform strategist, marketer, community builder, data miner, complete storyteller and entrepreneur, he said.

Platform Strategist

The skills of a platform strategist include:
1. Know the platforms, technologies and players.
2. Know the consumer.
3. Know the organisation.

These skills will allow the strategist to meet the needs of every screen, capture new market opportunities, offer content when the consumer wants it and explore new platforms, Duke said.

Marketer

The marketer's skills are:
1. Differentiate on content.
2. Differentiate on opinion.

These skills will allow the marketer to give the news organisation a strong brand position, he said. For example, Google's brand stands for "search," Disney's brand stands for "family fun," and CNN.com's brand stands for "breaking news." For a publication like The Atlanta Journal Constitution, for example, the newspaper's brand stands for "knows Atlanta best."

A marketer will be able to recapture the brand's position and use new tools to find audiences.

Author

Leah McBride Mensching

Date

2010-12-03 18:19

The Chicago News Cooperative was launched in October 2009, by James O'Shea, former editor-in-chief of the Lost Angeles Times and former managing editor of the Chicago Tribune. Many people were worried about the state of news in Chicago, O'Shea told World Editors Forum study tour participants, at a time when the Chicago Sun-Times was coming out of bankruptcy, and the Tribune was on the brink of it. He came up with the idea to launch a cooperative that would charge people a small fee to be part of a common interest network, inspired by social networking sites.

These news interest networks might be based around politics, arts, theater, or science, for example, and would connect readers with those with similar interests.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-12-03 16:43

UK daily The Times has lost 86 percent of its online readers since it put up a paywall in June, according to a study presented today by Oliver & Ohlbaum Associates, Journalism.co.uk reported. Fourteen percent of its core audience has subscribe to the website.

Among those who used to read The Times online, 35 percent have replaced it with an alternative free website and 51 percent "have not switched to another site," explained Oliver & Ohlbaum Associates CEO Mark Oliver during the Westminster Media Forum, paidContent.org quoted.

"So far, virtually none of the predictions about what would happen have turned out to be correct," said News international's strategy and production development director Dominic Young pointing out that the paywall has had a "very encouraging start."

According to News International, The Times and The Sunday Times had more than 105,000 paid-for customers since June.

Author

Clara Mart

Date

2010-12-02 22:20

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