Date

Sat - 18.11.2017


Circulation and Readership

After an initial wave of excitement about iPad magazines, some publishers have dialed back their enthusiasm. But the readers who have actually downloaded them like them quite a bit.

So says a survey commissioned by a publishers' trade group: It finds that two-thirds of people who read magazines on tablets and e-readers think they'll be spending more time with digital issues over the next year.

Continue reading on All Things Digital

Author

Anton Jolkovski

Date

2011-11-23 10:05

Social networking has become the 800-pound gorilla of the Internet. That's what Nielsen is trumpeting in a new report. And news, it says, is a tiny mouse.

Or is it?

Nielsen's Social Media Report says news accounts for just 2.6% of Internet use compared to 22.5% for social networking and blogs. But that news number doesn't hold up under examination.

Continue reading on Street Fight

Author

Anton Jolkovski

Date

2011-09-27 09:19

Is Facebook a friend of news companies, or is it a rival? No matter how much success publishers have piggybacking off its traffic, they can't escape the cruel math: The more of their time consumers spend on Facebook and other social networking hubs, the less they have left over for news sites.

Continue reading on Forbes

Author

Anton Jolkovski

Date

2011-09-21 09:42

by Jim Chisholm

Despite the predictions of doom-mongers, at every point of media evolution, newspapers have continued to respond - eventually - to each new challenge, while having navigated the roller coaster of the economic cycles. I might say that of the last 30 years, which have been my experience, but in truth the reflective ups and downs have been going on since the last "Great Crash".

I wrote a while back that we were likely to see a "double dip" in the economy, and it looks like a second slide is upon us.

Continue reading on InPublishing

Author

Anton Jolkovski

Date

2011-09-20 11:13

Let's face some facts: Media companies aren't entirely sure what to do with the new crop of news reading apps that are springing up at the moment. Technology like Flipboard, Zite, or Pulse could either be a thief, a new revenue stream, or an inexpensive test bed for finding new ways to get your content in front of people. For the moment, these deals, if they are drawn up between a publisher and an app maker, typically get thrown into the category of "partnerships," like the kind of reading app Pulse has been brokering with media companies like CNN, the Wall Street Journal, Vanity Fair, Time, and MSNBC.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-08-01 09:47

First of all, note the evolving language: the term Online Readers is now passé as it morphed into Digital Readers. The shift reflects two trends: a broader range of device types and, in news consumption, the spectacular rise of mobility. Today, we'll focus on a recent set of surveys that quantify these trends. And we'll take a look at their impact on business models and strategies.

Continue reading on Monday Note

Author

Anton Jolkovski

Date

2011-07-06 09:42

by Martin Belam

I work as Lead User Experience & Information Architect at Guardian News & Media, which publishes The Guardian newspaper six days a week, and The Observer on a Sunday. Our website guardian.co.uk reaches over 50 million unique users a month, a third of whom live in the USA.

Whilst our software process is agile, and we attempt to do many things in a user-centred way, culturally as a business we are used to being secretive about product launches, and, as a news organisation, be very wary of giving away an "exclusive".

Continue reading on currybetdotnet

Author

Anton Jolkovski

Date

2011-06-27 11:06

The Financial Times is to launch a formal social media strategy with dedicated investment to boost its subscriber numbers.

The Pearson-owned title is thought to be looking to leverage findings from its own analytics that show users referred from Facebook are three times as likely to subscribe as those from other sources, such as search. LinkedIn users are six times as likely to become a subscriber.

Continue reading on newmediaage

Author

Anton Jolkovski

Date

2011-06-15 17:35

The difficulty with what's "obvious", what anyone can plainly see, is that, in media matters, it's very rarely true. Take just a few examples.

It's obvious that if you buy a bulky Saturday paper, you won't need one on Sunday.

Continue reading on Peter Preston on Press and Broadcasting

Author

Anton Jolkovski

Date

2011-05-30 17:15

The New York Times's paywall launch seems to be off to a fine start, with management proudly announcing 100,000 new web-only subscribers shortly after the launch.

If each of those subscribers stick around and pay $15 a month, that's $18 million of high-margin annual revenue the company just added.

Continue reading on Business Insider

Author

Anton Jolkovski

Date

2011-05-26 09:43

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