Date

Fri - 17.11.2017


Business

by Bobbie Johnson

As the year comes to a close, the media is stuffed with pundits proclaiming that 2011 was the year of something or other. For the most part, it's easy to ignore these trend pieces: Many of them are simply chum thrown in the water to attract readers over a quiet period while giving journalists a chance to take a breather.

Still, there are a few claims that caught my eye. One in particular was Mashable's assertation that 2011 was "the year the paywall worked." More particularly, it argued that the New York Times and the Minneapolis Star-Tribune had set a path for others to follow by making money out of paywalled stories:

Continue reading on Giga OM

Author

Anton Jolkovski

Date

2012-01-04 09:55

Following years of retreat in the face of shrinking readership, mounting financial losses, and a rising chorus of digital visionaries telling them they're doing it all wrong, 2012 will be a year of retrenchment for newspaper publishers.

Still standing some three years after the near-implosion of the newspaper industry in 2008 and 2009, executives will point to their continued existence as proof that their situation was never as bad as it seemed, and that a few tweaks here and there will restore them to pink-cheeked, if downsized, health.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-12-22 17:33

For years now, the line between the software business and the media business has been blurring. Software applications used to take the form of packaged goods, sold through retail outlets at set prices. Today, as a result of cloud computing and other advances, applications look more and more like media products. They're ad-supported, subscribed to, continually updated, and the content they incorporate is often as important as the functions they provide. As traditional media companies have moved to distribute their wares in digital form -- as code, in other words -- they've come to resemble software companies. They provide not only original content, but an array of online tools and functions that allow customers to view, manipulate, and add to the content in myriad ways.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-12-20 17:44

by Jeff Jarvis

As I ponder the future of The New York Times, it occurred to me that its pay meter could be exactly reversed. I'll also tell you why this wouldn't work in a minute. But in any case, this is a way to illustrate how how media are valuing our readers/users/customers opposite how we should, rewarding the freeriders and taxing -- and perhaps turning away -- the valuable users.

So try this on for size: Imagine that you pay to get access to The Times. Everyone does. You pay for one article.

Continue reading on BuzzMachine

Author

Anton Jolkovski

Date

2011-12-20 17:40

When it comes to cracking the digital media code, 2011 involved more testing than learning. Media companies seem to be locked in a feverish search mode. Their sense of urgency is reinforced by the continuous depletion of worldwide fundamentals: digital advertising's encephalogram remains flat (at best); and when audiences grow, revenues do not necessarily correlate. As for legacy media such as large quality newspapers which still draw 70-80% of their revenue from print, they are still caught in a double jeopardy: losing circulation plus looming downward price pressure on ads.

Continue reading on Monday Note

Author

Anton Jolkovski

Date

2011-12-20 09:54

The concept of paywalls, which publishers continue to agonise over, is a by-product of our digital age. But, writes Ross Sturley, there are some valuable lessons to learn from an earlier wall-building exercise.

Back in the sixteenth century, there was a bit of a hoohah about 'enclosures'. Landowners were building walls around their land to keep the peasants off it. While the land had not been truly free for a long time, the peasants got upset as they felt some right of way or use was being taken away from them.

Continue reading on InPublishing

Author

Anton Jolkovski

Date

2011-12-19 09:19

Theory alone won't change any business's fortunes. To succeed, you need the guts to put radical ideas into action. On this basis, perhaps we can all learn a thing or two from John Paton, the 54-year old Denver-based publisher who is trying to turn around America's second-largest regional newspaper chain.

When it comes to newspapers, strategists don't typically look to the struggling US industry for inspiration. Instead, they seek out innovation in Oslo, Mumbai or even London, where the Economist argues that Britain's national newspapers have become "exceptionally innovative".

Continue reading on TheMediaBriefing

Author

Anton Jolkovski

Date

2011-12-15 17:23

Next year will be the year that the big technology companies go after local publishing and broadcasting businesses more fiercely than ever before. Most local media companies have no idea what's about to hit them - much less a plan to respond.

Google already has feet on the street from Portland to New York City to sell search advertising and directory listings to small and medium business (SMBs).

Continue reading on Reflections of a Newsosaur

Author

Anton Jolkovski

Date

2011-12-15 08:58

by Alan D. Mutter

Last month, we discussed the generous contribution publishers have been making to the dramatic growth of Facebook, a wondrously addictive medium that seems to be commanding ever-greater amounts of time from an ever-larger number of consumers.

Today, we're going to talk about how newspapers can get Facebook to work as effectively for them as most papers have been working for Facebook.

Continue reading on Editor & Publisher

Author

Anton Jolkovski

Date

2011-12-13 09:54

If you want to save journalism, you might turn to journalism this year for all your Christmas shopping.

This weekend at NewsFoo, an O'Reilly "un-conference" for about 170 journalists and tech disrupters, the tech writer Mónica Guzmán posed a question: "Can't we [news organizations] sell anything besides articles?" Yes, it turns out, and there are numerous examples of them trying it.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-12-12 09:55

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