Date

Thu - 22.06.2017


Advertising

by Tatiana Repkova

Arsenio School, director of the free daily 20 Minutes, announced in February that the newspaper would stop publishing announcements of prostitutes.

The Mixed Commission on Woman Rights, created in May last year to study prostitution in Spain, released in February a final opinion recommending prostitution not be legalized. The dailies El Mundo and El Pais earn more than 15,000 euros daily from prostitution announcements. http://www.elconfidencial.com/noticias/noticia.asp?id=21828&edicion=26/0... February 26, 2007

Author

Erina Lin

Date

2007-02-27 00:20

by Tatiana Repkova

As the top 1,000 South Korean companies move their ad dollars online, the internet advertising business in South Korea will hit $1.04 billion in 2007, according to keyword advertising company Korea Overture. The company predicts that online advertising will jump 15.2% over 2006, even as the total overall advertising market tops out at $7.7 billion. Overture points to keyword advertising, which accounts for $654.6 million, 60% of the total online ad market. “The keyword ads business will chalk up a 21.5% growth this year. The segment will rack up notable expansion beyond next year,” said a spokesperson for Overture Korea as quoted in the Korea Times. “New types of keyword ads such as video-based ones are also sparking interest.” With 35 million internet users, South Korea makes up the fourth-largest online audience after the US, UK and Japan. Much of the online advertising growth comes from large portals like Overture partner NHN, which handles 75% of Korean search queries. The second-place portal, run by Google partner Daum Communications, recently released keyword-powered video advertising. www.adotas.com; http://www.fipp.com/Default.aspx?PageIndex=2002&ItemId=13564; 21 February 2007

Author

Erina Lin

Date

2007-02-21 23:41

by Tatiana Repkova

Chris Kubas has a question for newspapers considering a page-width reduction in order to cut costs: How will you protect against the potential loss of ad revenue?

"The real difficulty happens if you still sell ads on a linear inch basis," said Kubas, vice president of Toronto-based Kubas Consultants. "You still haven't fixed the underlying problem: How do you maximize revenue per page?"

Reducing page size cuts costs, but also reduces the lines and inches available on each page for selling ads. This means newspapers must either accept less revenue per page, print more pages, or raise rates to compensate, said Kubas. The first two options are undesirable. And raising rates for smaller space will be a tough sell to advertisers.

Kubas discussed this problem with newspaper executives in a recent industry conference call, and presented a solution: modular ads. "It's really a beautiful way to sell advertising," said Kubas. He believes modular ads are not only easier to sell, but will also maximize a newspaper's revenue per page. The traditional newspaper method of pricing display ads on a linear basis has several flaws, said Kubas. It requires sales reps to lead their clients through complicated calculations of columns, inches and dollars. And it doesn't have incentives for advertisers to increase their ad size, or penalties when they decrease their ad size.

Author

Erina Lin

Date

2007-02-21 01:08

by Tatiana Repkova

Monster Worldwide Inc. has reached a deal with The New York Times Co. to sell and display help-wanted advertising online, landing the Internet job search provider a key ally as it expands its partnerships with traditional media companies.

Monster.com had long been seen as a threat to newspaper publishers, which have been struggling to stem the losses of their highly profitable classified advertising business to online rivals, which in addition to Monster include Yahoo Inc.'s HotJobs and the free site Craigslist.

That began to change last August after Monster signed a deal with the new owners of The Philadelphia Inquirer and Philadelphia Daily News to run the online job search sites of those newspapers and share revenues. Since then, Monster has signed joint ventures with a total of 60 daily newspapers, including the St. Petersburg Times in Florida, the Akron Beacon Journal in Ohio, The Orange County Register and the Honolulu Star-Bulletin. The deals appear to be driving the newspaper industry into three separate camps as they seek ways to preserve their help-wanted advertising revenues as more employers and job-seekers use the Internet instead of printed newspapers for recruitment. In addition to Monster, which is based in Maynard, Mass., another major contender is CareerBuilder.com, a print and online job-search provider that is jointly owned by the three largest newspaper publishers in the country, Gannett Co., McClatchy Co. and Tribune Co.

Author

Erina Lin

Date

2007-02-15 00:11

by Tatiana Repkova

The German Newspaper Publishers Association (BDZV), together with its marketing association, ZMG, launched a major image campaign for newspapers in December 2006.

Funny, interesting and dramatic mini-stories will be published in member newspapers through March. They are built around the theme, created by Ogilvy & Mather, "The Newspaper. Those who read understand. " More than 160 publishing houses have already committed to taking part into the campaign. Newsletter for Directors of WAN Member Associations - N ° 42; February 7, 2007

Author

Erina Lin

Date

2007-02-07 23:52

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