Date

Thu - 23.11.2017


Advertising

As people spend more and more time online, money spent on Internet advertising also continues to rise, the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows, The Associated Press reported last week. In the first six months of this year, marketers in the United States spent a record amount on Web ads - US$12.1 billion - an 11.3 perccent increase over the amount spent in the first half of 2009, paidContent reported yesterday.

The biggest percentage of the spending goes to search advertising, which was up 11.6 percent to $5.7 billion in the first half of the year, or 47 percent of all online ad spend, according to the AP article, posted by BusinessWeek. Revenues for the second quarter this year are expected to show recovery from last year, reaching $6.19 billion, according to the report.

Image: IAB Internet Advertising Revenue Report: An Industry Survey Conducted by PwC and Sponsored by the Interactive Advertising Bureau (IAB) Display ads were at more than $4.4 billion, a 16 percent increase from the same time last year, the Kansas City Star reported. Another sector seeing big strong growth was digital video, up 31 percent.

Author

Leah McBride Mensching

Date

2010-10-22 22:35

"Need a break? So does the rainforest."

This was the message behind Greenpeace's social media campaign last March against Swiss chocolate giant, Nestlé. The environmental organisation criticised Nestlé for using palm oil suppliers that allegedly destroy Indonesian rainforests and threaten the Orangutan habitat.

Just days after posting a one-minute commercial parody on YouTube featuring an office worker taking a break with a Kit Kat bar made of orangutan fingers, Greenpeace and hundreds of thousands of people across the globe watched the video go viral. They also watched Nestlé's reputation take a beating.

The company, largely unprepared for the ensuing social media PR battle, was "wall bombed" with complaints on its Facebook page. Nestlé asked YouTube to remove the video due to copyright, and even tried to censor the negative comments on its Facebook page. But outgunned by critics, Nestlé's moderator later issued an apology stating: "This was one in a series of mistakes for which I would like to apologize. And for being rude. We've stopped deleting posts, and I have stopped being rude."

Author

Leah McBride Mensching

Date

2010-10-21 21:57

Russian-language social networking site VKontakte revealed that during the third quarter, it generated triple the revenue from targeted ads, reaching almost US$1.5 million a month, Lenta.ru reported today. Vedomosti hinted that the growth is expected to continue.

The Facebook competitor gained between $5 and $6 million during the first nine months of 2010. According to VKontakte's Operating Director Lev Leviev, the growth was due to the launch of a new ad system that caters to factors such as geographic location, interests, gender and age.

Last year, the social network made $34.5 million. Vladislav Kochetkov, analyst for investment group Finam, predicted that in 2010, earnings would grow by 60 percent to $55 million.

The site had a large audience and a good targeting system, said Maria Chernitskaya, general director of context-ad firm iContext. Lenta.ru outlined that VKontakte is the largest Russian-language social site with over 70 million registered users.

Author

Alisa Zykova

Date

2010-10-14 15:30

Shares of New York Times Co. was up more than 9 percent Monday, one of the biggest gainers on the New York Stock Exchange, after UBS released a note citing advertising growth at the publication, the Global and Mail reported.

The stock boosted to $8.77, a two-month high, before trading up 63 cents, or 7.9 percent, at $8.65.

According to UBS analyst John Janedis, who gave a "sell" recommendation on the stock, said that the number of ads in the paper is 4 percent ahead of last year so far in October, Editor and Publisher reported.

There was no comment available yet from the New York Times Co.

Author

Erina Lin

Date

2010-10-12 17:43

The number of ad pages in magazines in the United States continued to rise in the third quarter this year, up 3.6 percent from the same period last year, figures released Monday by the Publishers Information Bureau show, the Wall Street Journal reported.

Ad pages rose from 38,985 to 40,388 in that period year-on-year, according to MediaPost. Meanwhile, total rate card revenue was up 5.3 percent, from US$4.54 billion to $4.78 billion.

When splicing by ad category, automotive, technology, toiletries and cosmetics, food and food products, retail, apparel and accessories, and media and advertising were all up.

However, when compared to a few years ago, the third quarter of 2010 is down 33 percent compared to the third quarter of 2006.

Author

Leah McBride Mensching

Date

2010-10-12 16:10

Publishers Detroit Media Partner (DMP) and Star Media Group (SMD), both owned by Gannett Co., are teaming up with Yahoo for a digital advertising venture that would allow advertisers to place ads on Yahoo's sites to reach audiences within required specifications, IndyStar.com and Freep.com reported today.

"Local advertising continues to be an important area of focus for us, and Yahoo is committed to helping local businesses reach high-quality target audiences," said Lem Lloyd, vice president of Yahoo Americas channel sales, in a DMG press release.

DMP will be offering Yahoo's inventory so that local advertisers can reach a wider user base and so that they look for consumers through enhanced audience targeting (location, demographics, interests), according to press release. John Kridelbaugh, SMG vice president for market development and digital, explained that behavioural and demographic factors could seem more compelling to advertisers than geographic location, IndyStar.com wrote.

Author

Alisa Zykova

Date

2010-10-07 17:41

During the 17th World Editors Forum, the results of the Future & Change study, conducted by the Shaping the Future of the Newspaper project, the Norwegian School of Management and the University of Central Lancashire were presented by project director Martha Stone and Dr. Erik Wilberg, associate professor from the Norwegian School of Management. "How to recover the revenue loss that newspapers suffered in the last years lies at the heart of the SFN study," Stone. said

The study investigates how editors and publishers deal with changes taking place in the newspaper business and explores new ways of revenue generation. It also showed that key issues for the newspaper business are finding new revenue model opportunities, a stronger focus on targeted publications and the increase of independence from advertising. Concrete plans to increase revenue was mentioned by respondents, among them more than 45 percent from the top management level. They also indicated wanting a stronger emphasis on businesses outside of newspapers, such as Internet services, other print products, all-advertising newspapers and distribution services.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-10-06 19:04

Russian business daily Vedomosti has launched a visual ad campaign across Moscow titled "A million reasons to read Vedomosti," Lenta.ru reported. On Friday, tens of hollow cylindrical structures bearing announcements appeared on streets, in gyms, banks, coffee shops, business centers and shopping malls.

According to its publisher, Independent Media, the purpose of the move was to expand audience figures and to amplify the number of subscribers of the print as well as the online edition of the paper. The campaign was designed to appeal to younger audiences aged between 20 and 30 years, which Independent Media referred to as "young ambitious specialists who had not yet started to regularly read business print publications and websites, but who share similar life values with Vedomosti audiences."

Independent Media added that ads would be mentioned on popular radio stations (such as Business FM, City FM, Nashe Radio, Evropa Plus and Retro FM), business titles (like Forbes, Newsweek and Expert) and Internet outlets (such as hh.ru, rambler.ru and lenta.ru). Sostav.ru pointed out that the IQ Marketing group designed the creative aspect of the campaign.

Author

Alisa Zykova

Date

2010-10-04 15:42

Advertising spending in Indonesian newspapers have "increased significantly since 2006," up more than 20 percent on average, a Nielsen media research firm executive told The Jakarta Globe yesterday. Conventional media advertising in newspapers and TV continue to dominate ad spending in the country, and ad spend has seen an overall increase of 54 percent year-on-year, Maika Randini explained.

With newspapers offering large display spaces, telecom companies have contributed to the largest advertising spend in conventional media accounting to Rp 1.3 trillion in the period between January to March 2010, out of the total ad spends in both forms of media amounting to Rp 13 trillion (US$1.46 billion), according to figures by Neilsen. The ad spends have seen an overall increase of 54 percent in comparison to last year figures.

Image: Maciej Dakowicz's flickr photostreamWhile the shift to digital medium has not been observed in Indonesia, Firman Kurniawan, lecturer of marketing communications at the University of Indonesia, predicts it will happen eventually.

"Advertisers still think it is more effective to place ads in newspapers because there is still no major change in the media consumption behavior of Indonesian people from conventional to digital," he said.

Author

Savita Sauvin

Date

2010-10-02 00:09

Kicking off an online revolution in traditional display advertising at Advertising Week in New York, AOL unveiled its display advertising initiative called Project Devil, which aims to transform online advertising by improvising on aesthetics, impact and interactivity of ads, NewsandTech.com reported yesterday.

Through this initiative, the company is aiming for a "fundamental redesign of the Web," which is incredibly "bold and ambitious," Jeff Levick, AOL's president of global advertising and strategy told MediaWeek.com. The company's two ad platforms namely- the company's mega ad network, Advertising.com and its popular ad-serving platform, AdTech will support growth of the Project Devil initiative.

Image Source: RealTimeAdvertisingWeek.com

Author

Savita Sauvin

Date

2010-09-28 20:10

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