As people spend more and more time online, money spent on Internet advertising also continues to rise, the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows, The Associated Press reported last week. In the first six months of this year, marketers in the United States spent a record amount on Web ads - US$12.1 billion - an 11.3 perccent increase over the amount spent in the first half of 2009, paidContent reported yesterday.
The biggest percentage of the spending goes to search advertising, which was up 11.6 percent to $5.7 billion in the first half of the year, or 47 percent of all online ad spend, according to the AP article, posted by BusinessWeek. Revenues for the second quarter this year are expected to show recovery from last year, reaching $6.19 billion, according to the report.
Image: IAB Internet Advertising Revenue Report: An Industry Survey Conducted by PwC and Sponsored by the Interactive Advertising Bureau (IAB) Display ads were at more than $4.4 billion, a 16 percent increase from the same time last year, the Kansas City Star reported. Another sector seeing big strong growth was digital video, up 31 percent.