Research conducted by Turner Broadcasting shows that people will continue to watch online videos even if those videos have increasing amounts of advertising packed into them. In fact, regardless of the ad load, "people will spend approximately the same amount of time watching episodes online," a researcher told The New York Times.
In fact, online television shows can be packed with even more ads than the TV broadcasts have, and people will continue to watch them, the study, done together with Magna Global, found. The study also confirmed that people will trade advertising exposure for access to the programming, according to Jack Wakshlag, chief research officer for Turner.
TBS is owned by Turner Broadcasting
However, more isn't always better, according to Hulu, a top player in online free TV viewing. Its website has about one-fourth of the ad load of traditional television, but "advertisers pay a premium to be in its less cluttered environment," The Times article explained.