Date

Thu - 27.07.2017


Advertising

Getting paid by advertisers to produce content for your magazine, newspaper, radio station or website is a major growth area, publishers say, but it is vital that rules are in place to protect editorial integrity.

With the line between advertising and editorial becoming increasingly blurred, the Association of Online Publishers has taken an interest in how media outlets can take advantage of branded content without losing readers' trust.

Continue reading on journalism.co.uk

Author

Anton Jolkovski

Date

2011-02-21 10:05

Advertising groups in Australia and New Zealand are both focusing on the car market to enhance print advertising sales.

The NZ Newspaper Advertising Bureau is about to release a 47-slide analysis of its domestic car market and how newspapers can grow ad revenues in that space.

New Zealand has the third highest ownership of cars per capita in the world.

Continue reading on the PANPA site

Author

Anton Jolkovski

Date

2011-02-17 17:34

The Associated Press has come up with a way of recreating the bulky Sunday paper, with all those advertising inserts, for the mobile age. The news organization's board just voted to begin testing a mobile version of the preprint circulars that newspapers insert in their weekend sections.

Continue reading on paidContent

Author

Anton Jolkovski

Date

2011-02-07 17:31

Sanoma News enters daily deals business through the acquisition of the Offerium online service, which distributes companies' offers to consumers. Users of the online service can purchase various products and services through Offerium at a price at least 30 percent lower than the normal price.

The acquisition supports the growth objectives of Sanoma News.

Continue reading on Investegate

Author

Anton Jolkovski

Date

2011-01-28 14:06

Naspers is taking aim at the online classifieds market, launching Kalahariads.net, a completely free classified advertising service the media group hopes will allow it eventually to dominate the field in SA.

The plan forms part of a broader strategy by Naspers to be a leader in online classified advertising in emerging markets worldwide. The launch puts Naspers on a collision course with Gumtree, the leader in the online advertising market in SA. Other players include Junk Mail and Vottle.

Continue reading on Tech Central

Author

Anton Jolkovski

Date

2011-01-20 17:48

Many news publishing related trends built up speed and began taking hold in 2010, and are worth watching and considering further in 2011.

In no particular order, those trends are:

Coupons and daily deals

Leading the pack in 2010 was Chicago-based Internet coupon service Groupon Inc., which turned down a US$6 billion buyout offer from Google in early December and secured $500 million (of $950 million) at the end of the month.

Publishers around the globe are trying out Groupon-like daily deals as a way to engage readers, and are beginning to see success.

Social networking

If 2009 was the year your mom joined Facebook, then 2010 was the year everyone else did, from your grandfather to your 12-year-old niece.

Author

Leah McBride Mensching

Date

2010-12-31 22:07

Due to increasing spending and more focus on branding, the growth of online display ads are expected to surpass the growth rate of paid search ads in 2014, research from eMarketer has found.

Between 2011 and 2014, the firm estimates that both search and display will see increases greater than the rise in overall online ad spending in the United States, at about 13.9 percent. However, from 2011 and 2014, online display spending is expected to begin growing faster than overall online spending, while the rate of search spending growth falls into third place.

Graph: eMarketer

Driving growth in display advertising will be online video ads, forecast to grow by at least 24 percent each year through 2014. This year, the research group expects U.S. advertisers to spend US$12.37 billion on paid search, and $8.88 billion on online display ads. In 2014, search is still expected to net the most spending ($18.84 billion), but display is expected to get closer to search spending, at $15.92 billion.

Affinity Express's Unmana Datta wrote that it makes sense display ads are catching up, and for three very good reasons:
1. Display ads are vastly more customizable.
2. Display ads are just more attractive.
3. Display ad placement is more flexible.

Author

Leah McBride Mensching

Date

2010-12-16 21:39

Apple launched its iAd advertising platform today for the iPad, and the bar to entry is US$1 million, paidContent reported. This means marketers must pay at least $1 million to be allowed into the iAd system to begin with.

Marketers must also give "a good deal" of creative control over to Apple, the article stated. "iAds is meant to be an event, something special, at least for now." For example, it may be perfect for advertising a movie, but less so for other products.

The first iAd for the iPad launched yesterday, and advertises the upcoming Disney film "Tron Legacy," and includes graphics, touch navigation and video, Advertising Age reported. It has almost 10 minutes of video, as well as images from the movie, a theater locator with showtimes, and a preview of the movie's soundtrack and the option to purchase it on iTunes without leaving the ad.

Author

Leah McBride Mensching

Date

2010-12-15 23:29

The Australian Association of National Advertisers announced in a "Christmas Wish List" that it wants to fix measurement problems for print, online and radio audiences in the new year, The Age reported today.

At the top of the list of 10 problems it wants solutions to, the ad body has listed changing the practice of treating each auto-refresh as an additional viewer. Auto refresh skews audience data and gives an incorrect picture of what ad penetration really is, it stated.

Second on the list is better data on audience numbers for TV ads, AdNews reported.

Print-related wishes include: a more reliable readership metric, issue specific reporting in print, transparency in agency remuneration, improvements to the accuracy of data on ad spend, acceptance of and online behavioural advertising. Other wishes include replacing the diary system for radio, and general wishes of "greater effectiveness and accountability" and "better auditing systems and practices," according to AdNews.

Author

Leah McBride Mensching

Date

2010-12-10 21:26

Global advertising spending is forecast to grow over the next three years, surpassing 2008 levels in 2012, when it is expected to reach US$495 billion, ZenithOptimedia announced today, Reuters reported.

Meanwhile, 2012 will also be the year newspapers will be overtaken by the Internet as the second largest global ad medium, second to television, media buying agency network GroupM stated in a forecast published today, according to MediaGuardian. The GroupM projection expects the global ad market to get back on track faster, estimating it to reach $500 billion in 2012.

Image: ZenithOptimedia

Ad spending is expected to grow 4.9 percent for 2010, 4.6 percent in 2011 and 5.2 percent in 2012 and 2013, thanks to a push from digital media and developing markets, the report by media buyer ZenithOptimedia found. By 2013, developing markets are likely to account for 35.9 percent of all ad spending, and China is also expected to pass Germany as the third-largest ad market, following the United States and Japan.

GroupM stated that it expects the global advertising economy to increase by 5.8 percent next year, up from its summer forecast, when it projected a 4.5 percent increase, Mediapost noted.

Author

Leah McBride Mensching

Date

2010-12-06 20:26

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation