Date

Wed - 29.03.2017


Advertising

The Independent News & Media chief executive, Gavin O'Reilly, on Tuesday warned that advertising revenues will remain flat this year, as the publisher announced plans for a major expansion of its Irish internet business.

INM reported increased operating profits for the year ending December 2010, during which it sold its loss-making UK papers the Independent and Independent on Sunday to Alexander Lebedev.

Continue reading on Media Guardian

Author

Anton Jolkovski

Date

2011-03-23 09:02

You may have come across the chart-making work of blogger Michael DeGusta last month, when he recrunched some numbers on the music business that illustrated that industry's financial decline. And now he's cast his axis-loving eyes upon the newspaper business and, in particular, the Newspaper Association of America's release last week of 2010 advertising revenue numbers.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-03-22 17:19

U.S. newspapers chalked up $25.8 billion in ad revenues in 2010, down 6.3 percent from what they posted in 2009, according to figures released today by the Newspaper Association of America. Of the total, online ads attracted just over $3 billion in revenue, up 11 percent from 2009, but still only 12 percent of the industry's total ad revenues.

Read more on News & Tech

Author

Anton Jolkovski

Date

2011-03-17 16:41

A year ago, co-authoring the "State of the News Media" chapter on newspapers, I thought 2010 would be a year of rebound -- and a test of whether newspapers would reinvest in "developing new lines of business and rebuilding skimpy news reports."

Little of that happened. Advertising revenues declined for the year, 6.4 percent by my estimate. Profits on net earnings hovered around 5 percent. Newsroom cuts continued, though not so severe as those of 2008 and 2009.

Continue reading on Poynter.

Author

Anton Jolkovski

Date

2011-03-14 17:40

Reflecting on the last 10 years of innovation in the media industry, few other breakthroughs were as fundamental to growth as the advent of Pay-Per-Click (PPC) advertising, first through Overture and then made ubiquitous via Google's Adwords platform.

Continue reading on Editor and Publisher

Author

Anton Jolkovski

Date

2011-03-14 17:33

Word leaked out today about a new service the New York Times is planning to launch soon called TimesLimited, which is expected to provide readers with special offers on travel and other lifestyle items via email. If you're thinking this sounds more than a little like what companies like Groupon and LivingSocial do, you'd be right.

Continue reading on GigaOM

Author

Anton Jolkovski

Date

2011-03-07 10:15

Acquisition of a 74.9 percent equity interest in the market leader for online brochures / Core business strengthened as part of the digitization campaign / Founders will continue to run the company as "entrepreneurs within the company"

Continue reading on the Axel Springer site

Author

Anton Jolkovski

Date

2011-03-07 09:42

The NYT is preparing to debut its own daily deals service called TimesLimited later this month. While a number of newspaper publishers have signed on with either Groupon or LivingSocial, TimesLimited is entirely an in-house production, Denise Warren, SVP/chief advertising officer for the NYT Media Group and the NYTimes.com's GM, told paidContent in an interview.

Continue reading on paidContent

Author

Anton Jolkovski

Date

2011-03-04 09:53

Staffan Hulten, head of Research and Analysis of Media in Sweden, describes research people like himself as "humble people, and extremely boring." But his presentation to the World Newspaper Advertising Conference in Malta today was anything but boring.

Mr Hulten, whose company does research for 560 publications in 17 countries representing over 300 million readers, showed how advertising effectiveness, measured in recall and click rates is declining online, and how mobile and tablet devices are providing very positive indications for advertising effectiveness.

Read more

Author

Larry Kilman

Date

2011-02-25 13:09

The 21st World Newspaper Advertising Conference opened in Malta on Thursday with what might seem to some to be a revolutionary concept: print will continue to be a unique advantage in the advertising world for many years to come, despite rhetoric to the contrary about all things digital.

Though the rapid growth of digital revenues and usage is significant, print continues to provide the bulk of revenues to newspaper companies - even in light of the "second wave" of digital developments on mobiles and tablets. And even where digital advertising revenues are approaching and surpassing those of print, the traditional print newspaper continues to produce large revenues and profits, from both sales and advertising.

More can be found here.

Author

Larry Kilman

Date

2011-02-24 18:52

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