Date

Wed - 29.03.2017


Advertising

What looks like a dark cloud hanging over newspaper financials might actually be the shadow of the tablet market -- a towering giant just a few moons from waking up, pounding down The Fourth Estate's door of opportunity and offering to share a $278.9 billion payload.

According to Forrester Research, the U.S. tablet market is about to explode, and 82 million Americans -- one third of the online population -- are projected to own one of the devices by 2015.

Continue reading on Editor & Publisher

Author

Anton Jolkovski

Date

2011-09-29 09:52

Pundits have been quick to predict the demise of daily deals following the recent news that Facebook and Yelp have scaled back their entries into the market, and that Groupon has delayed its IPO. Rather than buy into this hype, local media need to view this moment as an opportunity to double down and consolidate their positions to capitalize on this important new revenue stream.

While the deals industry is clearly going through a shakeout, revenue around deals is still growing at an impressive pace.

Continue reading on Street Fight

Author

Anton Jolkovski

Date

2011-09-22 10:50

One of the most important lessons from the Suburban Newspapers of America's "innovation mission" was that papers' need to make an intense commitment to digital training. Such training, said Jon Rust, co-president of Rust Communications, needs to be "built into the very fiber of the organization."

Legacy reps can and should sell digital products. Digital-only staff is necessary for certain products. Newspaper companies should create new businesses rather than trying to innovate their old ones.

Continue reading on NetNewsCheck

Author

Anton Jolkovski

Date

2011-09-21 10:06

We all know that regional publishers are currently in transition. On the one hand, driven by a growing interest in local web content, the online audience for regional papers grew by nearly 25 per cent over the second half of 2010. On the other hand, print circulations are dropping, along with corresponding advertising revenue.

Most regionals realise that innovation and new services are the keys to digital success, which is why they are experimenting with a raft of new ideas to attract and retain consumers and drive revenues.

Continue reading on InPublishing

Author

Anton Jolkovski

Date

2011-07-26 10:43

Even with the economy showing signs of recovery, sales of newspaper advertising are still largely down across the industry -- both in print and online. Publishers have been frantically seeking ways to reverse that trend and generate sales, with much hope being placed in the digital realm. But with all of the new digital formats available -- rich media, video embeds, GPS tagging, search engine optimization, social networking -- how is a sales rep supposed to keep up?

Continue reading on Editor & Publisher

Author

Anton Jolkovski

Date

2011-06-29 09:50

Advertising and paywalls are typically viewed as a mutually exclusive proposition but they can successfully co-exist, according to participants at a roundtable at DPAC (Digital Publishing and Advertising Conference) this week.

"Why not dual models?" said Andrew Rutledge, vice president and general manager of publisher development at PubMatic. "Who's paying for digital content from more than two providers? The market can only support two or three players with a paywall. I don't think the paywall is THE solution, it's one of many."

Continue reading on FolioMag.com

Author

Anton Jolkovski

Date

2011-06-15 08:43

What if newspaper executives thought like Yahoo! and Google? Kirk MacDonald, executive vice president of The Denver Post, thinks it could make a big difference in the way a newspaper executes its digital offerings. "Think like a digital company would. Look very closely at what Yahoo!, MSN, and ReachLocal are doing and become followers," he said.

Continue reading on Editor & Publisher

Author

Anton Jolkovski

Date

2011-06-08 17:33

News publishers have had to develop a number of new digital capabilities in recent years, such as online advertising, social media, search-engine optimization, email marketing, video production, Web design and mobile app development.

After making those investments, most find their online sales comparatively meager compared to print ad revenue, which is still declining.

Continue reading on Poynter

Author

Anton Jolkovski

Date

2011-05-30 10:52

by Gary Randazzo

Virtually all newspapers have websites that look good and have great functionality. So why aren't they all producing acceptable amounts of profit? The question probably should be asked differently, "What do consumers and advertisers expect from newspapers?" Then ask, "What do they expect from the Internet?"

Continue reading on Editor & Publisher

Author

Anton Jolkovski

Date

2011-04-27 16:58

Mobile advertising is growing fast, but mobile banner ads generally annoy users--which means they don't serve advertisers well and so are doubly bad news for news orgs. But the Spokesman-Review (Spokane, Wa.) has built its own system for creating mobile-friendly ads augmented with useful information for people on the go.

Ryan Pitts, senior editor of digital media for the paper, says these ads are selling better than expected...

Continue reading on Knight Digital Media Center

Author

Anton Jolkovski

Date

2011-04-27 16:39

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