People aren't just talking about news organisations switching to digital any more; evidence that it's happening is all around.
Pearson announced on Monday that its digital revenues have risen by 18%, and now make up 33% of the company's total sales. The firm, which owns of the Financial Times, reported that the FT Group now draws 47% of its revenue from digital and services, compared to just 25% in 2007. Digital subscribers now make up 44% of the Financial Times paid circulation.
Earlier last month, the international media group Future PLC announced that it had succeeded in offsetting the decline in its print earnings in the UK, where the company has 75% of its business, with an increase in digital revenues.
Digital ad spend is gaining over print. A report from eMarketer last month predicted that online ad spending in the US will overtake print in 2012. The digital analysis company estimated that the amount of money spent on online ads in America last year totaled $32.03 billion, and is expected to grow by another 23.3% this year, to total $39.5 billion.