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Shaping the Future of the Newspaper

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sfnblog.org Shaping the Future of the News Publishing

The advertising industry is built on consumers’ dreams, and few things make us as starry-eyed as property.

Perhaps with this in mind, the Wall Street Journal, a newspaper with an affluent global readership, has announced the launch of “Mansion,” a weekly, stand-alone section focusing on luxury residential real estate worldwide, on October 5.

“We know our audience is already well-versed and interested in the high-end real estate market, and Mansion provides advertisers the opportunity to speak directly to that audience,” said Michael Rooney, the Journal’s Chief Revenue Officer, in the press release.

Advertisers who have already signed on to speak directly to that audience include Sotheby’s International Realty, Sub-Zero and Wolf, Coldwell Banker and Prudential Douglas.

Mansion will appear every Friday in the Journal’s U.S. print edition, with certain content also being printed in its Europe and Asia editions. It will also be available online and via the iPad/iPhone app.

Its regular features will include inside looks at prominent peoples’ homes and real estate portfolios, high-end financing advice, and guides to global real estate markets.

Author

Emma Knight

Date

2012-10-03 14:22

Remember when print ads could only play video? Now they can broadcast live tweets.

One thousand copies from Time Inc. magazine Entertainment Weekly’s next print run on October 5 will contain an Internet-connected ad, embedded inside two stiff sheets of paper.

The CW Television Network is behind the promotional insert, which will use an Android-powered device with a 3G cellular radio to display looping video and a live Twitter stream (the six latest tweets posted to the @CW_Network) on a mini LCD screen.

The experiment is all about branding. “It’s important advertisers know they can come to us when they want to do something that’s new, that’s never been done before,” Rick Haskins, Executive Vice President of Marketing and Digital Programmes at The CW, told Mashable.

The ad may sound nifty on paper, but whether it heralds a renaissance in print advertising is not yet certain; the following Mashable video reveals it to be slow, silent, lacking in tactility and comparable to a singing Hallmark card.

Author

Emma Knight

Date

2012-10-03 12:03

The Guardian and Tumblr will ‘live-GIF’ first presidential debate, Poynter.org / Journalism.co.uk

A Guardian reporter and four GIF-creators will be getting together tomorrow to live-blog with animated GIFs, offering a light alternative to other coverage, this article says. Will these become a common element in live blogs as technology becomes more and more sophisticated? As another Poynter article explains: More compelling than a static photo and more immediate than Web video, the animated GIF (correctly pronounced with a soft g) is a uniquely digital mode of conveying ideas and emotion.”

The New York Times debuts an HTML5 iPad web app to complement its native apps, Nieman Lab

Author

Emma Goodman

Date

2012-10-02 17:53

Free newspaper Metro will continue its expansion in Latin America by launching print and online versions in Puerto Rico later this month, its parent company Metro International, headquartered in Sweden, announced today.

Metro’s presence in Puerto Rico’s capital San Juan will bring the number of Latin American countries in which Metro is handed out up to eight; the freesheet is already distributed to almost three million daily readers in the metropolitan centers of Mexico, Brazil, Chile, Ecuador, Peru, Guatemala and Columbia.

"Latin America has grown in importance to Metro and now accounts for over 25 percent our business," said Mikael Jenson, CEO and President of Metro International, in the release.

The Financial Times has similarly announced a “significant expansion into the Latin American market” today.

The salmon-coloured British daily is launching a digital newspaper printing site in Brazil, which as of tomorrow will begin using high-speed inkjet technology to print newspapers in São Paulo, Rio de Janeiro and the capital Brasilia.

The Financial Times is concurrently launching a new mobile web app for Latin America, and a Latin America homepage for its website, FT.com, both of which will prioritize content that is relevant to its growing Latin American readership. 

Author

Emma Knight

Date

2012-10-02 17:10

Time Inc finds a way to make money out of its Twitter page, The Wall

Time Inc has sold the background wallpaper of its People Style Watch Twitter page as advertising, in a move that could be easily replicated by others, this blog post suggests. It’s permitted by Twitter and could be a way for those publishers who have been wondering how to concretely monetise their millions of Twitter fans to start doing so.

The parallel universe where Mitt Romney leads all polls, Politico

Despite the fact that any “working Republican political operative” will admit that Mitt Romney is trailing Barack Obama in US presidential election polls, there is a “parallel universe” of right-leaning media determined to suggest that Romney is on the verge of a convincing victory, Politico journalists say in this article that looks at the way different polling methods can be weighted.

When the view is from somewhere, readers ought to know where that is,NYTimes Public Editor’s Journal

Author

Emma Goodman

Date

2012-10-01 18:08

UPDATED on Tuesday, October 2 at 11:23 am

When it comes to reading news on a small screen, U.S. consumers lean toward web browsers, with 60 percent of tablet-wielding news consumers and 61 percent of those using smartphones now accessing mobile news mostly through the web, according to a survey published today by the Pew Research Centre.

Fewer than half as many mobile news consumers, in contrast, most often use apps; that is, 23 percent of tablet news readers and 28 percent of smartphone readers. A third category, representing 16 percent of those on tablets and 11 percent on smartphones, claims to be more or less evenly split between the two.

An Online Publishers Association survey from June 2012 corroborates the trend: it found that 41 percent of tablet users mostly accessed magazine and newspaper content through the mobile web, 30 percent through single-publication apps, and 22 percent through newsstand apps.

Moreover, this year’s Pew findings follow a pattern established in last summer's survey, by which point the browser was already more popular among news consumers than apps, but to a lesser extent: 40 percent of tablet-using respondents said they used mostly the web browser for news, 21 percent leaned toward apps, and 31 percent claimed to use both equally.

Author

Emma Knight

Date

2012-10-01 16:04

Shrewd print and online strategies have helped New York magazine to defy the global downturn in magazine and newspaper market. In an article published by AdAge, Matthew Flamm writes that the magazine has experienced its best year in a decade, and it’s not hard to understand why. 2012 has seen the title win a flurry of awards, expand its online presence and attract national and international audiences.

It’s a story that sits at odds with the fortunes of the American magazine industry in general. The Audit Bureau of Circulations (ABC) reported a 10 percent decrease in magazine newsstand sales and a month ago the Publishers Information Bureau revealed that advertising has suffered an 8.8 percent year-on-year drop. Newsweek’s financial crisis may be the most extreme example of a magazine in decline, but other major magazine brands at Condé Nast, Time Inc. and others are suffering from loss of ad and circulation revenue.

So how exactly has this supposedly regional magazine managed to boost revenues and attract 4.8 million unique online users in August alone?

Author

Amy Hadfield

Date

2012-09-28 16:59

We are experimenting with replacing our "Media links" post with a feed of "Recommended reading," where we will not only suggest to you what we think are some of the most interesting articles around today, but we will highlight why we think they are worth reading. Do let us know what you think — either in the comments section below this post or send an email to emma.goodman@wan-ifra.org

The newsonomics of Pricing 201, NiemanLab.org

News industry analyst Ken Doctor offers several lessons learned about what is working best for news publishers using digital subscription models. “Now, waist-deep into the digital circulation revenue revolution, we’re adding fact to hunch, data to intuition,” he writes. Among the lessons he sites: Digital can be used to reinforce print — for now; Content counts more than ever; and Setting the meter ever lower is key to creating member value — and revenue.

In Changing News Landscape, Even Television is Vulnerable, Pew Research Center

Author

Emma Goodman

Date

2012-09-28 16:39

From France comes the mildly surprising news that Le Huffington Post has become the country’s premier online-only news source.

Figures released this morning by Médiamétrique/Netratings show that the site received 1.916 million unique visitors in July 2012, beating Rue 89 (1.476m unique users), one of France’s most popular websites, into second place. The rest of the rankings see Le Nouvel Observateur’s site Le Plus in third place (1.262m), Atlantico (1.258m) in fourth, fifth place taken by Slate France (966,000) and paying site Médiapart comes sixth with 578,000 unique visitors.

Author

Amy Hadfield

Date

2012-09-27 17:21

We are experimenting with replacing our "Media links" post with a feed of "Recommended reading," where we will not only suggest to you what we think are some of the most interesting articles around today, but we will highlight why we think they are worth reading. Do let us know what you think - either in the comments section below this post or send an email to emma.goodman@wan-ifra.org

Revolutionary press blooms underground in Syria, AFP

“Dozens” of independent grassroots newspapers and websites have emerged in Syria since the outbreak of the revolts last year, this article from AFP reports. Most are accessed online, but some are printed and distributed. Many are run by inexperienced citizen journalists who struggle for funding, but the efforts to keep people informed and fight for free expression in a country in the grips of horrific civil war are heartening. 

Google Play store hits 25 billion downloads, launches discounts, CNET.com

Author

Emma Goodman

Date

2012-09-27 16:24

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