Thu - 18.01.2018

New digital dawn for publishers

New digital dawn for publishers

We don’t need any further proof that the digital publishing age is upon us. But if we did, two recent news stories highlight the trend.

Last week The Next Web reported on a talk given by the managing director of the Rob Grishaw, who predicted that by the end of 2012, the Financial Times will have more digital subscribers than it sells print copies. The article notes that the FT currently has 285,000 online subscribers, compared to a print circulation of 310,000.

The Next Web also notes the money that the FT makes from digital subscriptions is set to overtake its ad income this year. The article credits the FT’s digital success to its early commitment to online news: “Not only did the newspaper venture earlier than others into online content, but it also took a bold approach by betting on subscriptions, rather than free content,” writes The Next Web.

The Financial Times is not the only company showing a full commitment to multimedia publishing. Roy Greenslade at the Guardian reports that The Newspaper Marketing Agency, an organisation dedicated to promoting newspaper advertising, has rebranded itself as “Newsworks”.

“The new name, removing the word "newspaper" from the title, is indicative of the changed landscape of the news industry,” writes Greenslade. He also quotes Newsworks new chief executive Rufus Olins, who argues that news publishers should relinquish their ties to print, and should see themselves as news brands. “We need to start thinking differently," Olins told Greenslade. "It's all about newsbrands, about delivering content through a range of platforms."

As the growth of the FT’s digital subscriber base demonstrates, for many publishers, this concept is already a reality.

Sources: The Next Web (1) (2), The Guardian


Hannah Vinter


2012-05-21 17:01

Shaping the Future of the News Publishing

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