Fri - 24.11.2017

PostDesk seeks to encourage online debate with new long-form journalism platform

PostDesk seeks to encourage online debate with new long-form journalism platform

Following in the footsteps of recent long-form journalism start-ups, the PostDesk online platform launched today intent on reinvigorating discussion about long-form content among internet users, according to BetaKit.

PostDesk will cover in-depth news and analysis in the fields of tech, gaming, culture, politics and business, the article said. Only those with early invites can currently access the website, though the temporary PostDesk blog is available to all users. 

“PostDesk is a place to discuss, debate and read free, independent long form content such as in-depth news, reviews, investigative journalism, analysis, critique and controversial opinion pieces,” according to PostDesk’s CrunchBase profile.

A combination of in-house editors and outside contributors will be responsible for PostDesk’s content, BetaKit said. Readers will also have active roles in PostDesk, earning points and badges for thought-provoking comments and perhaps even being asked to contribute articles, BetaKit said.

PostDesk founder Sam England told BetaKit in an interview, “Debate, discussion and communities has always been something myself and my fellow team members have been passionate about. Online—any feeling of ‘community’ has largely been lost in favour of the pre-existing connections we have with those on Twitter, Facebook or similar services.”

England also told BetaKit that PostDesk is already profitable, with sponsors for each topical section, and that it plans to pay contributors through a “revenue-sharing model.”

As we previously reported, online technology magazine Matter, founded by journalists Jim Giles and Bobbie Johnson, has also pledged to focus on quality long-form journalism. Matter, however, will be funded through donations in addition to charging readers micropayments of about 99¢ per article. The magazine raised $50,000 in just 38 hours of opening donations to the public, as previously reported.

Like PostDesk, Matter plans to involve its readers in the editorial process, but in a business-oriented way: Matter has given those who donated more than $25 to the company the opportunity to join its editorial board, meaning those users can suggest and comment on story ideas.

Matter has raised $140,000 in donations as of March 24, and plans to publish its first articles this summer, BetaKit said.

Organizations that create long-form content for e-readers and tablets, such as Byliner and The Atavist, are also becoming increasingly popular, publishing through Kindle Singles, Apple Quick Reads, and NOOK Snaps or on their own websites.

Are readers willing to embrace PostDesk and all of these new platforms for long-form journalism? The buzz is certainly there, and so is the monetary support. As platforms move past their planning and launch stages, perhaps the industry will gain a clearer picture of the direction in which long-form journalism is moving.

Sources: BetaKit, PostDesk, CrunchBase, Byliner, The Atavist


Gianna Walton


2012-04-03 12:06

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