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$70K per day grossed by Apple’s Newsstand for iPad

$70K per day grossed by Apple’s Newsstand for iPad

According to a report released by analytics company Distimo, the top 100 best-selling apps in Apple’s Newsstand for iPad garner about $70,000 per day, reported

Newsstand, which organizes subscription-based apps for digital newspapers and magazines into a virtual newsstand on the iPad, launched six months ago and accounts for over 7% of the 200 top-selling apps in the app store, minonline said. Games still account for 50% of all top-selling apps, the report said.

Distimo app rankings

The top five best-selling Newsstand apps in February were The Daily, NY Times for iPad, The New Yorker, National Geographic and Cosmopolitan, the article said.

According to, subscription newspapers and magazines sign on with Apple’s Newsstand to be incorporated into the program. The app store also has a “News” category where other publications can be found.

Newsstand has an automatic update feature, in which users can choose to have new issues downloaded automatically when the iPad connects to Wi-Fi just as a print subscription would be delivered, the article said. As previously reported, the newly launched Boston Globe ePaper edition offers this feature.

New magazine covers also update automatically in the virtual newsstand, so users can immediately see when new content is available, the article said.

These new figures come on the heels of the much-buzzed about release of Apple’s third generation iPad on March 16. During that first weekend, 3 million new iPads were sold, The Washington Post reported. Features of the new tablet include a better screen resolution and longer battery life, the article said.

Analysts estimate that Apple will have sold a total of 100 million iPads by the end of the year, the article said.

According to The Economist, Apple’s stock rose by 83% last year, and so far has risen by almost 50% in 2012.  

Despite the high sales, Mashable reports that many Newsstand users have been complaining about the pixelated appearance of magazine graphics on the iPad 3’s higher resolution screen, which has a 2048 x 1536 resolution as opposed to the iPad 2’s 1024 x 768.

News outlets are working, however, to resolve the issues and reformulate their apps to meet the standards of the new iPad, Mashable said.

With the current trend in iPad sales, it seems likely that more and more consumers will be driven to Newsstand, and hopefully provide news organizations with a welcome boost in subscription sales, even if they are forced to surrender a chunk of the sale price to Apple.

Sources:, Distimo,, The Washington Post, The Economist, Mashable


Gianna Walton


2012-03-29 13:43

Shaping the Future of the News Publishing

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