Thu - 23.11.2017

Don't forget about Google+, argues Chris Brogan

Don't forget about Google+, argues Chris Brogan

Google+ has come in for a lot of flack. It’s been called a “ghost town” by various news organisations and one viral image explaining social networks through the medium of donuts (of all things!) implied that while every other social platform serves a obvious purpose, the only people using Google+ were Google+ employees.

Speaking at the Social Media World Forum in London today, Chris Brogan, president of Human Business Works and author of Google Plus for Business, makes the case that businesses – and by extension publishers – should be thinking about Google+.

Brogan argues:

1)   Google is the biggest search engine in the world. But Google knows that links aren’t the only way people go to content, so it’s building its social presence. Google has been forcibly integrating Google+ into its search results through “social search plus your world” (although the function can be turned off) which means that what people’s friends say about your brand on Google+ affects how visible your search is. Don’t miss out on that business.

2)   Retailers prefer G+1 over Facebook likes, because they affect what shows up on search results. What’s more, says Brogan, Google+ is searchable, Facebook is not.

3)   100 million people are there, and arrived there faster than any other social network, says Brogan. He states that, in the US at least, many of these are ordinary people (It looks like he wouldn’t agree with the Donut Instagram…).

4)   The people we interact with on Facebook are rarely incredible business feeds, says Brogan. Google+, on the other hand, is more tailored towards commerce because it’s built around interests.

5)   People must add your Google+ brand page before you can add them back – this fosters building relationships, suggests Brogan.

But more than Google+ as a platform, Brogan emphasises the importance of brands listening to potential customers on social networks, rather than just broadcasting to them. If someone asks a question, your business should be there to provide an answer. “So much of social media can be explained by relationships,” he states. He implies that on Google+, those relationships can be heavily commerce-based. At one point during the talk, he makes a verbal slip, calling “Google+” “Google Business”.

Sources:, TechRadar,,


Hannah Vinter


2012-03-27 11:05

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