Sun - 21.01.2018

Joint paywall music to Slovenia’s ears

Joint paywall music to Slovenia’s ears

Slovakian start-up Piano Media reported a 37% revenue increase per 100,000 users and over €26,000 in revenue during its first month of operation in Slovenia, according to a press release.

Piano Media, an online common-payment subscription system, started as a successful national paywall in Slovakia and has since expanded to Slovenia, as previously reported. Nine Slovenian publishers are currently part of the Piano paywall system, including the national daily newspaper Dnevnik.

Piano Media spokesperson David Brauchli said in an email that while Slovenia only has 1.2 million internet users, compared to Slovakia’s 2.3 million, Piano’s revenue per 100,000 users in Slovenia was around €400 higher than in Slovakia.

As previously reported, subscriptions in Slovenia cost €1.99 per week, €4.89 per month, or €48.90 per year. 30% of profits go to Piano Media, 30% are given to the news sites where the user visits, and 40% are given to the site where the subscription is originally purchased.

“Piano's revenue is additional to what publishers are already earning from their sites, which were free before, so this immediate increase in revenue is already helping the beleaguered industry,” Brauchli said.

The press release described some of the initial challenges faced by Piano in Slovenia, notably the diverse Slovene market and the unknown response of readers. More than 25,000 readers preregistered with Piano, however, and the number of Slovene subscribers continues to grow, the release stated.

Piano Media Chief Executive Tomáš Bella expressed confidence that Piano will continue to perform well in markets outside of Slovakia, the press release said.

“We attribute this increase to our experience from Slovakia,” Bella said. “We have learned how to really fine-tune Piano's system.”

Piano is currently consulting with publishers from 11 other European countries and plans to launch in at least three new markets in 2012.

Sources: Piano Media




Gianna Walton


2012-03-16 17:13

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