By Emma Heald
The Huffington Post UK has launched a new 'Inspiration' section on its site which will enable brands "to communicate directly with prospective consumers via video, blogs and social media," announced a press release from AOL.
Its first focus is a cross-platform package in conjunction with other AOL properties to promote Iceland as a year-round tourist destination. As the press release says, the 'Inspired by Iceland' campaign, sponsored by Promote Iceland and Iceland's government, is "the first Europe- wide marketing campaign that fully integrates a comprehensive suite of AOL advertising products, content and platforms."
For more on this story please see our sister publication www.editorsweblog.org