Date

Wed - 29.03.2017


Huffington Post UK launches advertorial 'Inspiration' section

Huffington Post UK launches advertorial 'Inspiration' section

By Emma Heald

The Huffington Post UK has launched a new 'Inspiration' section on its site which will enable brands "to communicate directly with prospective consumers via video, blogs and social media," announced a press release from AOL.

Its first focus is a cross-platform package in conjunction with other AOL properties to promote Iceland as a year-round tourist destination. As the press release says, the 'Inspired by Iceland' campaign, sponsored by Promote Iceland and Iceland's government, is "the first Europe- wide marketing campaign that fully integrates a comprehensive suite of AOL advertising products, content and platforms."

For more on this story please see our sister publication www.editorsweblog.org

Author

Hannah Vinter

Date

2012-02-27 11:02

Shaping the Future of the News Publishing


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