Fri - 24.11.2017

What newspapers have to learn from magazines

What newspapers have to learn from magazines

by Emma Heald

The future of the newspaper is in magazines, believes Jacek Utko, design director for Bonnier Business Press, which publishes newspapers in eight Central European countries. This is a trend that news organisations should embrace rather than fight, he added, speaking at the 5th Arab Free Press Forum in Tunis.

Print is still a highly relevant medium, Utko said, and publishers are increasingly realizing this as they have been disappointed by tablets as audience- and revenue-generators.

However, the print model at many news organisations - publishing website content the following day and charging for it - does not make sense, Utko claims. It is necessary to offer more than that if you want people to willingly pay for the product.

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Hannah Vinter


2012-01-25 15:22

Shaping the Future of the News Publishing

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